🔹 Job Title: Integrated Marketing Manager
🔹 Company: Lyft
🔹 Location: Toronto, Canada
🔹 Job Type: Hybrid (In-office 3 days per week)
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to thrive in a fast-paced environment. The ideal candidate will have experience working with both traditional and digital media.
✅ Lead cross-functional teams to concept and execute marketing programs (e.g., brand/social campaigns, experiential marketing, partnership activations)
✅ Work with internal creative teams and agency partners to manage creative development
✅ Manage day-to-day campaign operations, including business affairs processes, budget management, legal approvals, and internal/external stakeholder reviews
✅ Develop go-to-market strategy and executional plan for marketing programs
✅ Manage all aspects of broad awareness campaigns, including digital, video, out-of-home, and radio
✅ Own performance reporting in coordination with internal media teams and agencies
✅ Keep a pulse on industry and cultural trends to keep Lyft’s strategy smart and innovative
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant work experience in marketing, with a proven ability to manage large-scale marketing campaigns
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the rideshare or transportation industry may have an advantage, but this is not a strict requirement.
Salary Range: CAD $108,000 - $135,000 per year (Based on experience and location)
Benefits:
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (In-office 3 days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Toronto. The actual salary may vary based on the candidate's experience and qualifications.
Industry: Lyft operates in the ground passenger transportation industry, focusing on ridesharing and other mobility services.
Company Size: Lyft has 5,001-10,000 employees globally, with a significant presence in the United States and expanding operations in Canada.
Founded: Lyft was founded in 2012 and has since grown to become one of the leading rideshare companies in North America.
Company Description:
Company Specialties:
Company Website: www.lyft.com
ASSUMPTION: Lyft's company culture values collaboration, innovation, and a commitment to serving its communities. This role will require working closely with various teams and stakeholders to deliver successful marketing campaigns.
Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in campaign management and strategy.
Reporting Structure: The Integrated Marketing Manager will report directly to the Senior Marketing Manager and work closely with cross-functional teams, including creative, media, and communications.
Work Arrangement: This role follows a hybrid work arrangement, with team members expected to work in the office at least 3 days per week (Monday, Wednesday, and Thursday).
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within Lyft's marketing team.
Office Type: Lyft's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 185 Berry Street, San Francisco, CA 94107, US (Note: The Toronto office location is not specified in the provided data)
Geographic Context:
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours between 9:00 AM and 5:00 PM EST.
ASSUMPTION: The Toronto office is designed to be an inclusive and welcoming workspace, with amenities and resources to support team members' well-being and productivity.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated Marketing, Campaign Management, Creative Development, Budget Management, Project Management, Marketing Strategy, Performance Reporting, Industry Trends, Stakeholder Management, Cross-Functional Teams, Marketing Channels, Marketing Metrics, KPIs
ASSUMPTION: Lyft's application process is designed to assess candidates' skills and fit for the role, with a focus on their ability to manage marketing campaigns and collaborate effectively with cross-functional teams.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing channels and campaigns being managed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Lyft's company culture values collaboration, innovation, and a commitment to serving its communities. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative environment.
ASSUMPTION: This role may present challenges related to managing multiple projects, working with diverse teams, and staying current with industry trends. Successful candidates will be able to navigate these challenges and thrive in a fast-paced environment.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions, with a focus on integrated marketing campaigns and a commitment to serving and connecting communities.
ASSUMPTION: The specific projects and campaigns managed in this role will vary depending on Lyft's marketing priorities and the needs of its users.
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their commitment to Lyft's marketing strategy.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.