📌 Core Information
🔹 Job Title: Integrated Marketing Manager (Contractor)
🔹 Company: Her Campus Media
🔹 Location: Remote, Anywhere, United States
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing mid to large scale integrated marketing campaigns and client accounts
- Providing outstanding client service and building client relationships
- Leading internal project management and collaboration
- Mentoring junior team members as needed
- Staying updated on industry marketing trends to enhance Her Campus Media's offerings
ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on client servicing and project management. Strong communication and organizational skills are crucial for success in this position.
📋 Key Responsibilities
✅ Independently manage HCM's mid to large scale campaigns and clients from kickoff through recap and renewal stages, including overseeing support from associates/other team members as needed
✅ Provide outstanding client service to brand and agency partners, owning client communication and relationship building and ensuring clients' campaign objectives are fulfilled
✅ Lead internal project management and collaboration to ensure successful and timely execution and delivery of all campaign elements
✅ Directly or indirectly manage and mentor junior team members as needed
✅ Stay abreast of industry marketing trends and ways to enhance Her Campus Media's offerings to remain innovative in the market
ASSUMPTION: This role requires a strong understanding of integrated marketing strategies and the ability to manage complex campaigns across multiple channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of full-time experience in an integrated marketing role at a publisher and/or agency, with a focus on post-sale responsibilities
Required Skills:
- Proven track record of success personally managing mid to large scale integrated marketing campaigns
- Excellent communication, client services, and problem-solving skills
- Very strong organizational and project management skills, with ability to collaborate successfully in a highly matrixed environment
- Passion for Her Campus Media's mission and the unique opportunity to marry our audience, community, and client interests in our work
Preferred Skills:
- Experience with all three verticals - digital, influencer, and experiential
- Familiarity with the college student and Gen Z audience
ASSUMPTION: Candidates with a strong background in integrated marketing and a proven track record of managing complex campaigns are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $35-55 per hour
Benefits:
- Competitive hourly rate
- Opportunity to work remotely
- Potential for growth and mentorship opportunities within the team
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a contractor role with this level of experience and responsibility.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Publishing, focusing on college students and Gen Z
Company Size: 51-200 employees, small but mighty team with a dynamic and inclusive culture
Founded: 2009, with a mission to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society
Company Description:
- Her Campus Media is the #1 media portfolio for college students and Gen Z
- Focuses on amplifying the voices of young women and unlocking opportunities for the next generation
- Powers full-service, integrated marketing programs for top brands, creating authentic connections with their audience
Company Specialties:
- Marketing
- College marketing
- Journalism
- Advertising
- Influencers
- Experiential
- Branded content
- Gen Z marketing
- Brand ambassadors
- College women
- Social media
- Events
Company Website: hercampusmedia.com
ASSUMPTION: Her Campus Media is a mission-driven organization that values diversity, inclusion, and empowering young women.
📊 Role Analysis
Career Level: Experienced professional with a focus on integrated marketing management
Reporting Structure: This role reports directly to the Integrated Marketing team and may have opportunities to mentor junior team members
Work Arrangement: Remote OK, with the opportunity to work from anywhere
Growth Opportunities:
- Mentoring and leading junior team members
- Expanding industry knowledge and expertise
- Potential for full-time employment or other contract opportunities within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the integrated marketing field.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): Anywhere
Geographic Context:
- Remote work allows for flexibility and the ability to work from anywhere
- Her Campus Media is headquartered in Boston, MA, with a small but mighty team spread across the United States
- The company focuses on serving the college student and Gen Z audience, with a strong presence in the college and university market
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere, with a strong focus on results and productivity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication and cultural fit
- In-depth interview with the Integrated Marketing team to discuss campaign management experience and strategic thinking
- Final interview with a senior team member or hiring manager to discuss fit and next steps
Key Assessment Areas:
- Campaign management experience and success
- Communication and client servicing skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Her Campus Media's mission
Application Tips:
- Highlight your experience managing mid to large scale integrated marketing campaigns and building client relationships
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Be prepared to discuss industry trends and how you stay up-to-date on marketing best practices
ATS Keywords: Integrated Marketing, Campaign Management, Client Service, Project Management, Digital Marketing, Influencer Marketing, Experiential Marketing, Communication, Problem Solving, Organizational Skills, Collaboration, Mentoring, Strategic Planning, Trend Analysis, Relationship Building
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing campaign management experience and strategic thinking.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Monday.com)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and campaign requirements.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Her Campus Media is committed to supporting, celebrating, inspiring, amplifying, and equipping Gen Z to realize their dreams as individuals and for society
- Inclusive: The company values diversity and fosters an inclusive environment where everyone can thrive
- Collaborative: Her Campus Media encourages teamwork and collaboration to achieve common goals
Work Style:
- Results-driven: The company focuses on outcomes and achieving client objectives
- Adaptable: Her Campus Media values flexibility and the ability to pivot as needed
- Entrepreneurial: The company encourages innovation and taking ownership of projects
Self-Assessment Questions:
- Do you share Her Campus Media's passion for empowering young women and supporting Gen Z?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative, entrepreneurial environment and enjoy taking ownership of projects?
ASSUMPTION: Her Campus Media values candidates who are passionate about their mission, results-driven, adaptable, and comfortable working in a collaborative, entrepreneurial environment.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational and time management skills
- Working remotely, which may require self-motivation and discipline
- Keeping up with industry trends and best practices, demanding continuous learning and adaptation
- Balancing client objectives with Her Campus Media's mission and values
ASSUMPTION: These challenges can be overcome with strong organizational skills, self-motivation, continuous learning, and a commitment to Her Campus Media's mission.
📈 Similar Roles Comparison
- This role is unique in its focus on managing mid to large scale integrated marketing campaigns for a mission-driven media powerhouse focused on college students and Gen Z
- Similar roles may be found at other publishers or agencies, but Her Campus Media's mission and focus on Gen Z set it apart
- Career progression may include opportunities to mentor junior team members, expand industry knowledge, or transition to full-time employment
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, media, and social impact, with a focus on empowering young women and supporting Gen Z.
📝 Sample Projects
- Managing a large-scale influencer marketing campaign for a major brand, including strategy development, influencer selection, content creation, and performance analysis
- Leading a team to execute a complex experiential marketing event, including logistics, vendor management, and on-site execution
- Developing and implementing a digital marketing strategy for a client, including SEO, SEM, social media, and email marketing components
ASSUMPTION: Sample projects may vary depending on the client and campaign requirements, but all will require strong campaign management skills and a focus on client objectives.
❓ Key Questions to Ask During Interview
- Can you describe a successful integrated marketing campaign you've managed, and how you overcame any challenges that arose?
- How does Her Campus Media support the growth and development of its team members?
- What are the most rewarding aspects of working at Her Campus Media, and what makes the company culture unique?
- How does the company balance client objectives with its mission and values in its integrated marketing campaigns?
- What opportunities are there for professional growth and development within the Integrated Marketing team?
ASSUMPTION: These questions are designed to assess campaign management experience, cultural fit, and opportunities for professional growth within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on campaign management and client servicing
- Prepare for interviews by researching Her Campus Media's mission and values, and thinking about how your experience aligns with the role's requirements
- Follow up after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
