📌 Core Information
🔹 Job Title: Integrated Marketing Manager
🔹 Company: The Coca-Cola Company
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Adapting and amplifying North America Operating Unit (NAOU) marketing plans for the Canadian market
- Leading project teams and collaborating with stakeholders to execute marketing initiatives
- Developing unique projects tailored to the Canadian market
- Budget stewardship and ensuring brand protection
ASSUMPTION: This role requires a strong understanding of the Canadian market and the ability to adapt global marketing strategies to fit local consumer needs.
📋 Key Responsibilities
✅ Adapt and amplify NAOU category and brand plans to maximize profit, revenue, and volume in Canada
✅ Lead customization and implementation of integrated marketing communication plans
✅ Partner with franchise leadership to develop plans for market-specific business opportunities
✅ Develop and communicate written briefs to agencies or suppliers to generate concepts for effective execution of marketing programs
✅ Use storytelling to educate and inspire teams on marketing programs and innovation
✅ Build the Canadian version of the “Operating Plan” for all programs executed in Canada
✅ Act as a subject matter expert to protect the company’s rights, trademarks, and investment while serving the best interest of customers
✅ Manage budget and ensure brand protection
ASSUMPTION: This role requires strong collaboration, communication, and project management skills to successfully adapt and execute marketing plans.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5 to 8 years of experience, preferably within Consumer-Packaged Goods (CPG) and/or the beverage industry
Required Skills:
- Knowledge of brand strategy and application across channels, including local marketing
- Knowledge of key consumption occasions, shopper messaging, and methods of activation
- Strong storytelling and presentation skills
- Strong background in social, digital, and mobile technologies
Preferred Skills:
- Experience working with cross-functional teams
- Fluency in French
ASSUMPTION: Candidates with experience in CPG or the beverage industry and a strong understanding of the Canadian market will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $103,000 - $118,000 per year
Benefits:
- Medical, financial, and other benefits
Working Hours: Full-time, standard business hours with occasional travel (0-25%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on beverages. The company is a global leader in the beverage industry, with a portfolio of over 250 products sold in more than 200 countries and territories.
Company Size: The Coca-Cola Company has over 10,000 employees worldwide, with a significant presence in North America.
Founded: The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia, USA.
Company Description:
- The Coca-Cola Company is a total beverage company, offering a wide range of sparkling soft drinks, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverage brands.
- The company's purpose is to refresh the world and make a difference, with a focus on water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.
- The Coca-Cola Company seeks to positively impact people's lives, communities, and the planet through its business operations and initiatives.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, with a strong focus on sustainability and community impact.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to lead project teams and collaborate with stakeholders across the organization.
Reporting Structure: The Integrated Marketing Manager reports directly to the Marketing Director for Canada.
Work Arrangement: This role is on-site, with occasional travel required (0-25%).
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunity to work on high-impact projects and initiatives that can drive business results
- Exposure to a global brand and the chance to make a significant impact on the Canadian market
ASSUMPTION: This role offers strong growth potential for candidates with a proven track record in marketing and a passion for driving results.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's Toronto office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): 335 King St E, Toronto, ON M5A 1L1, Canada
Geographic Context:
- Toronto is the largest city in Canada and the capital of the province of Ontario, with a diverse and multicultural population
- The city is known for its vibrant arts and culture scene, world-class attractions, and a strong economy
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Standard business hours, with occasional travel required (0-25%)
ASSUMPTION: The Toronto office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Project management and team leadership
- Brand management and protection
- Budget management and stewardship
Application Tips:
- Highlight relevant experience in CPG or the beverage industry and any experience working with cross-functional teams
- Tailor your resume and cover letter to emphasize your understanding of the Canadian market and your ability to adapt global marketing strategies to fit local consumer needs
- Prepare examples of successful marketing campaigns or projects you've led, with a focus on results and impact
ATS Keywords: Marketing Manager, Brand Marketing, Integrated Marketing, Marketing Strategy, Project Management, Stakeholder Collaboration, Canadian Market, Beverage Industry, CPG
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, project management skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
ASSUMPTION: Candidates should have a strong working knowledge of marketing tools and technologies, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Always do the right thing
- Accountability: If it is to be, it is up to me
- Passion: Committed in heart and mind
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional outcomes
- Adaptable and responsive to change
- Inclusive and respectful of diverse perspectives
Self-Assessment Questions:
- How have you demonstrated leadership in driving marketing results in a previous role?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to execute a marketing initiative?
- How do you ensure that marketing programs and initiatives align with the company's brand guidelines and protect its investment?
ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, with a strong focus on collaboration, integrity, and accountability.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting global marketing strategies to fit the unique needs of the Canadian market
- Balancing budget constraints with the need to deliver exceptional marketing results
- Occasional travel requirements (0-25%)
ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively with cross-functional teams to overcome challenges and deliver results.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager role, with a focus on adapting and executing marketing plans for a specific geographic market
- Unlike other marketing roles, this position requires a strong understanding of the Canadian market and the ability to adapt global marketing strategies to fit local consumer needs
- Career progression in this role could lead to senior marketing leadership positions within the company
ASSUMPTION: This role offers a unique opportunity to work with a global brand and make a significant impact on the Canadian market, with strong growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the Canadian market
- Conducting market research to understand consumer preferences and behaviors in Canada
- Creating and implementing a social media strategy to engage with Canadian consumers and drive brand awareness
ASSUMPTION: These sample projects illustrate the types of initiatives the Integrated Marketing Manager may be responsible for, with a focus on driving results and making an impact in the Canadian market.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing employees?
- What are the biggest challenges facing the marketing department in the Canadian market, and how can this role help address them?
- How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company's priorities, allowing them to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in CPG or the beverage industry and your understanding of the Canadian market
- Prepare examples of successful marketing campaigns or projects you've led, with a focus on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
