Integrated Marketing Manager, DashPass Retention

📌 Core Information

🔹 Job Title: Integrated Marketing Manager, DashPass Retention

🔹 Company: DoorDash USA

🔹 Location: Multiple locations (Chicago, IL; Denver, CO; Los Angeles, CA; New York, NY; San Francisco, CA; Seattle, WA; Tempe, AZ)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies to retain DashPass members
• Collaborating cross-functionally with teams such as CRM, Paid Media, Creative Studio, Operations, Product, Finance, and Analytics
• Identifying opportunities to increase DashPass subscriber retention and reduce churn
• Creating processes where they don't exist to streamline operations and foster a productive team culture
• Implementing best practices across DashPass, including new benefit launches, seasonal occasions, tentpole campaigns, and more
• Setting quarterly marketing goals and KPIs, and establishing reporting cadences to track progress
• Driving cross-functional meetings and owning end-to-end project trackers to rally key stakeholders towards shared goals
• Identifying resource gaps for DashPass Marketing and partnering with relevant teams to fill them

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills. The ideal candidate will have experience in consumer marketing, with a strong understanding of marketing principles and data analysis.

📋 Key Responsibilities

✅ Lead the strategy, development, and execution of initiatives to engage DashPass members and enhance their subscription experience

✅ Collaborate with cross-functional teams to drive retention and deliver consumer-first marketing strategies

✅ Act as the lynchpin between marketing teams and other departments to build and execute integrated marketing campaigns for DashPass

✅ Identify and execute on opportunities to increase DashPass subscriber retention while establishing the role of marketing and bringing more value to members

✅ Create processes where process doesn’t exist across key DashPass retention initiatives to streamline operations and foster a productive team culture

✅ Implement best practice across DashPass, including new benefit launches, seasonal occasions, tentpole campaigns, and more

✅ Set quarterly marketing goals and KPIs, and set up reporting to track their progress in partnership with Analytics, S&O, and channel teams

✅ Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal

✅ Establish reporting cadences across performance and retention campaigns, and drive action plans to grow the paid subscriber balance and reduce churn quarter over quarter

✅ Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams

✅ Create positioning and messaging frameworks for lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate

✅ Identify resource gaps for DashPass Marketing, and partner with your Manager and XFN partners to fill them

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills. The ideal candidate will have experience in consumer marketing, with a strong understanding of marketing principles and data analysis.

🎯 Required Qualifications

Education: Bachelor’s degree or higher; MBA a plus

Experience: 7+ years experience in consumer marketing

Required Skills:

• Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
• Extraordinary bias for action; self-motivated and able to multi-task
• Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
• Ability to connect with people, build relationships, and influence with authority
• Strategic, business-minded; finds trends in the data and looks to gather audience-first insights
• Creative and collaborative inclination; loves working with a team and solving challenging problems in new ways
• Track record of driving and measuring business success through Marketing

Preferred Skills:

• Experience in subscription-based marketing or retention strategies
• Familiarity with the food delivery or e-commerce industries

ASSUMPTION: While not explicitly stated, experience in subscription-based marketing or retention strategies would be highly beneficial for this role. Familiarity with the food delivery or e-commerce industries would also be advantageous.

💰 Compensation & Benefits

Salary Range: $129,200 - $190,000 USD per year

Benefits:

• 401(k) Plan With Employer Matching
• Paid Time Off
• Paid Sick Leave
• Flexible Vacation
• Paid Parental Leave
• Wellness Benefit
• Commuter Benefit Match
• Medical, Dental, and Vision Benefits
• 11 Paid Holidays
• Disability and Basic Life Insurance
• Family-Forming Assistance
• Mental Health Program

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is market-dependent and may be modified in the future. The benefits listed are comprehensive and designed to support employees’ overall well-being.

📌 Applicant Insights

🔍 Company Context

Industry: DoorDash operates in the on-demand delivery and e-commerce industries, focusing on local logistics and restaurant delivery. The company has expanded its services to include any and all goods.

Company Size: DoorDash is a large company with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and exposure to diverse teams and projects.

Founded: DoorDash was founded in 2013 and has since grown to become a publicly-traded company.

Company Description:

• DoorDash empowers local economies by connecting people with local businesses through intelligent, last-mile delivery technology
• The company’s mission is to grow and empower local economies by building intelligent, last-mile delivery technology for local cities
• DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses

Company Specialties:

• Local Logistics
• Restaurant Delivery
• On-Demand Delivery
• E-commerce

Company Website: careersatdoordash.com

ASSUMPTION: DoorDash’s focus on local economies and community growth sets it apart from other companies in the on-demand delivery and e-commerce industries. The company’s commitment to its mission is evident in its company culture and values.

📊 Role Analysis

Career Level: This role is at the manager level, requiring a high level of strategic thinking, cross-functional collaboration, and project management skills.

Reporting Structure: The Integrated Marketing Manager, DashPass Retention will report directly to the Manager of DashPass Marketing. They will collaborate closely with cross-functional teams, including CRM, Paid Media, Creative Studio, Operations, Product, Finance, and Analytics.

Work Arrangement: This role is remote-friendly, with the option to work from one of DoorDash’s offices in Chicago, IL; Denver, CO; Los Angeles, CA; New York, NY; San Francisco, CA; Seattle, WA; or Tempe, AZ.

Growth Opportunities:

• DoorDash’s rapid growth and expansion present numerous opportunities for career advancement and professional development
• The company encourages employees to share their unique perspectives, solve new challenges, and own their careers
• DoorDash offers a comprehensive benefits package, including a 401(k) plan with employer matching, paid time off, paid sick leave, flexible vacation, paid parental leave, a wellness benefit, and a commuter benefit match

ASSUMPTION: The Integrated Marketing Manager, DashPass Retention role offers significant growth opportunities, both within the marketing department and across DoorDash’s expanding business.

🌍 Location & Work Environment

Office Type: DoorDash’s offices are modern, collaborative spaces designed to foster productivity and creativity.

Office Location(s): Chicago, IL; Denver, CO; Los Angeles, CA; New York, NY; San Francisco, CA; Seattle, WA; Tempe, AZ

Geographic Context:

• DoorDash’s offices are located in major cities across the United States, providing opportunities to work in diverse urban environments
• The company’s remote-friendly work arrangement allows employees to choose between working from an office or remotely

Work Schedule: DoorDash offers flexible work arrangements, including full-time, part-time, and contract positions. The company’s remote-friendly policy allows employees to choose between working from an office or remotely.

ASSUMPTION: DoorDash’s office locations and remote-friendly work arrangement provide employees with the flexibility to choose a work environment that best suits their needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Behavioral and skills-based interviews with hiring managers and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Project management and leadership skills
• Data analysis and insights-driven decision-making
• Cultural fit and alignment with DoorDash’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your strategic thinking and problem-solving skills in your application materials
• Demonstrate your ability to work collaboratively and lead cross-functional teams
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
• Research DoorDash’s mission, values, and company culture to show your enthusiasm for the role and alignment with the company’s goals

ATS Keywords: Integrated Marketing, Consumer Marketing, Cross-Functional Collaboration, Data Analysis, Project Management, Subscription Retention, Marketing Strategy, Team Leadership, Consumer Insights, Marketing Principles

ASSUMPTION: DoorDash’s interview process is designed to assess candidates’ strategic thinking, cross-functional collaboration, and problem-solving skills. The company values cultural fit and alignment with its mission and values.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Data visualization tools (e.g., Tableau, Power BI, Looker)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The Integrated Marketing Manager, DashPass Retention role requires proficiency in marketing automation and analytics tools, CRM software, project management tools, and collaboration and communication tools. Familiarity with data visualization tools and design and creative tools would be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Empower local economies
• Build with purpose
• Act like an owner
• Be customer-obsessed
• Deliver excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and insights-focused
• Agile and adaptable
• Customer-centric and user-focused
• Results-oriented and action-driven

Self-Assessment Questions:

• How do you empower local economies through your work?
• Can you describe a time when you built something with purpose, and how did you ensure it delivered excellence?
• How do you act like an owner in your current or previous roles?
• Can you provide an example of how you have been customer-obsessed in your work?
• How do you stay agile and adaptable in a fast-paced, ever-changing environment?

ASSUMPTION: DoorDash values candidates who are collaborative, data-driven, agile, customer-centric, and results-oriented. The company seeks employees who align with its mission to empower local economies and deliver excellence to its customers.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Balancing strategic thinking with tactical execution
• Collaborating effectively with cross-functional teams, including teams with varying levels of marketing expertise
• Adapting to changes in the market, consumer behavior, and business priorities
• Ensuring consistent, high-quality communication and messaging across multiple channels and touchpoints

ASSUMPTION: The Integrated Marketing Manager, DashPass Retention role presents unique challenges, including managing multiple priorities, balancing strategic thinking with tactical execution, and collaborating effectively with cross-functional teams. The ideal candidate will have experience navigating these challenges and thriving in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager, Subscription Retention or a Director of Marketing, Customer Retention in other companies
• However, this role is unique in its focus on integrated marketing strategies for a subscription-based product within the on-demand delivery and e-commerce industries
• Career paths for this role may include progression to a Senior Marketing Director or Vice President of Marketing within DoorDash or other companies

ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on integrated marketing strategies for a subscription-based product within the on-demand delivery and e-commerce industries sets it apart. The ideal candidate will have experience in subscription-based marketing or retention strategies and be familiar with the food delivery or e-commerce industries.

📝 Sample Projects

• Developing and executing a tentpole campaign to drive DashPass subscriber acquisition and retention
• Creating and implementing a new benefit launch strategy to enhance the DashPass subscription experience
• Analyzing consumer data to identify trends and insights, and using those insights to inform marketing strategies and tactics
• Collaborating with cross-functional teams to optimize the DashPass onboarding process and improve subscriber retention

ASSUMPTION: The Integrated Marketing Manager, DashPass Retention role involves a wide range of projects, from strategic planning and execution to tactical implementation and optimization. The ideal candidate will have experience managing projects of varying scopes and complexities.

❓ Key Questions to Ask During Interview

• Can you describe the current DashPass subscriber retention strategies and how this role will contribute to their evolution?
• How does DoorDash measure the success of its marketing campaigns, and how will this role be held accountable for driving results?
• Can you provide an example of a time when you had to balance multiple priorities and stakeholders, and how did you ensure the successful execution of your projects?
• How does DoorDash support the professional development and growth of its marketing team members?
• Can you describe a time when you had to adapt to a significant change in the market or consumer behavior, and how did you pivot your marketing strategies to address it?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry. They will also be prepared to discuss their relevant experience and how it aligns with the requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
• Research DoorDash’s mission, values, and company culture to show your enthusiasm for the role and alignment with the company’s goals
• Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.