Integrated Marketing Manager

📌 Core Information

🔹 Job Title: Integrated Marketing Manager

🔹 Company: Jiffy

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing multi-channel marketing campaigns for Jiffy's custom shirts line
• Collaborating with creative, product, and sales teams to ensure consistent messaging and a cohesive customer experience
• Driving full-funnel execution for the Custom Shirts business
• Campaign planning, execution coordination, AI feature marketing, and cross-functional leadership

ASSUMPTION: This role requires a strategic and organized individual who can manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Own go-to-market campaigns and drive full-funnel execution for the Custom Shirts business

✅ Plan and execute campaigns across various channels, including email, paid media, site, and product launches

✅ Collaborate with cross-functional teams to ensure consistent messaging and a seamless customer experience

✅ Monitor campaign performance and optimize strategies as needed

✅ Contribute to the growth and success of the Custom Shirts business

ASSUMPTION: This role may require occasional weekend or evening work to meet campaign deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-7 years in DTC or tech-enabled product marketing with campaign/project management experience

Required Skills:

• Proven experience in integrated marketing, campaign planning, and execution
• Strong organizational skills and the ability to manage multiple projects
• Excellent communication and collaboration skills
• Experience with AI features or rapid test-and-learn loops
• Proactive and deadline-driven approach

Preferred Skills:

• Experience with lifecycle marketing, performance marketing, or creative marketing
• Familiarity with the custom apparel industry

ASSUMPTION: Candidates with experience in e-commerce or promotional products may also be considered.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level marketing role in the United States)

Benefits:

• Employer-paid benefits
• Annual wellness stipend
• Professional development stipend
• High-caliber and supportive team with proven results
• Perks of receiving lots of clothing!

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Jiffy is a leading online reseller of blank imprintable clothing, focusing on providing superior value and customer service.

Company Size: Small (11-50 employees). Jiffy offers a high-caliber and supportive team environment with proven results.

Founded: Over a decade ago, with a clear mission to use technology to combine an unparalleled level of customer service with the fastest delivery in the blank apparel industry.

Company Description:

• Jiffy.com is the #1 US online reseller of blank imprintable clothing
• Launched over a decade ago with a mission to provide superior value and customer service
• Helps millions of creators, makers, and entrepreneurs bring their ideas to life with quality products

Company Specialties:

• E-commerce
• Promotional Products
• Apparel and Fashion

Company Website: http://jiffy.com

ASSUMPTION: Jiffy's focus on technology and customer service sets it apart in the competitive retail apparel industry.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for growth within the company.

Reporting Structure: The Integrated Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including creative, product, and sales.

Work Arrangement: Remote (Telecommute). This role offers flexible hours and the ability to work from anywhere in the United States.

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the business
• Chance to gain experience in various aspects of marketing, including campaign planning, execution, and optimization
• Opportunity to work with a high-caliber and supportive team with proven results

ASSUMPTION: Jiffy's focus on growth and innovation may present additional opportunities for career development not explicitly stated in the job description.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office.

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a diverse range of cultural, economic, and professional opportunities
• Working remotely allows for a flexible work-life balance and the ability to live in various locations
• Jiffy's remote work environment fosters collaboration and communication across different time zones

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment may require additional self-motivation and time management skills to ensure productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss fit and next steps

Key Assessment Areas:

• Campaign planning and execution skills
• Cross-functional collaboration and communication abilities
• Problem-solving and strategic thinking
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Highlight relevant experience in integrated marketing, campaign planning, and execution
• Tailor your resume and cover letter to emphasize skills and accomplishments that align with the role's requirements
• Prepare a case study or project presentation that demonstrates your ability to drive full-funnel execution and achieve campaign success
• Research Jiffy's company culture and values to ensure a strong cultural fit

ATS Keywords: Integrated Marketing, Campaign Planning, Execution Coordination, AI Feature Marketing, Cross-Functional Leadership, Email Marketing, Paid Media, Product Launches, Lifecycle Marketing, Performance Marketing, Creative Marketing, Organizational Skills, Strategic Thinking, Proactivity, Deadline Management

ASSUMPTION: Jiffy's application process may include additional assessments or interviews to evaluate candidates' skills and fit for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on providing superior value and customer service
• Innovative: Embrace technology and continuous improvement
• Collaborative: Foster a supportive and high-caliber team environment

Work Style:

• Adaptable: Thrive in a fast-paced and dynamic environment
• Proactive: Take initiative and drive projects to completion
• Communicative: Collaborate effectively with cross-functional teams

Self-Assessment Questions:

• How do you ensure consistent messaging and a cohesive customer experience across multiple channels?
• Can you provide an example of a successful integrated marketing campaign you've managed, and how you optimized it for performance?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Jiffy's company culture values adaptability, proactivity, and strong communication skills in its employees.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced and dynamic work environment
• Occasional weekend or evening work to meet campaign deadlines
• Ensuring consistent messaging and a cohesive customer experience across various channels and teams

ASSUMPTION: The successful candidate will possess strong organizational skills, adaptability, and effective communication to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on integrated marketing campaigns that blend digital, social, email, and offline strategies
• Jiffy's emphasis on technology and customer service sets this role apart in the competitive retail apparel industry
• This role offers opportunities for growth within the company, as well as the chance to work with a high-caliber and supportive team with proven results

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position at Jiffy.

📝 Sample Projects

• Develop and execute a multi-channel marketing campaign to launch a new custom shirt design, including email, social media, and paid advertising components
• Analyze campaign performance data to optimize strategies and improve future campaign results
• Collaborate with the creative team to develop marketing materials that align with the brand's visual identity and messaging guidelines

ASSUMPTION: The specific projects assigned may vary depending on the candidate's experience and the team's priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Jiffy's custom shirts line?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the most significant challenges facing the custom shirts business, and how can this role address them?
• How does Jiffy support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company's expectations and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in integrated marketing, campaign planning, and execution
• Prepare a case study or project presentation that demonstrates your ability to drive full-funnel execution and achieve campaign success
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.