πΉ Job Title: Integrated Marketing Manager
πΉ Company: Sprinto
πΉ Location: Bengaluru, KarnΔtaka, India
πΉ Job Type: Remote
πΉ Category: Marketing
πΉ Date Posted: May 14, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote (US, UK, EU, ANZ)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a data-driven approach to decision-making. The ideal candidate will have experience running full-funnel campaigns and be comfortable working with the ABM tech stack.
β Build and run 1:few and 1:many ABM programs targeting mid-market ICPs across US, UK, EU, and ANZ
β Create segmented account clusters and tailored journeys across ads, email, events, outbound, and web
β Drive personalization at scale through smart orchestration and content alignment
β Co-own plays with SDRs and AEs to generate meetings, accelerate deals, and engage buying committees
β Launch campaigns across LinkedIn, programmatic, email, web personalization, and retargeting
β Use intent, firmographic, and behavioral data to deliver relevant, timely touchpoints
β Collaborate with content, design, and demand gen to ship high-converting ABM assets
β Own KPIs: engaged accounts, pipeline velocity, opportunity creation, and revenue influence
β Run experiments, analyze results, and refine strategies continuously
β Share insights across teams to drive alignment and performance
ASSUMPTION: The responsibilities for this role are broad and require a high level of ownership and strategic thinking. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant hands-on experience owning scaled 1:few and 1:many ABM programs in developed markets
Required Skills:
Preferred Skills:
ASSUMPTION: The required skills for this role are specific and require a proven track record of success in ABM program management. Candidates should have a strong understanding of the ABM tech stack and be comfortable working with data to drive decision-making.
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.
Industry: Software Development
Company Size: 201-500 employees
Founded: 2020
Company Description:
Company Specialties:
Company Website: https://www.sprinto.com
ASSUMPTION: Sprinto is a leading platform that automates information security compliance, ensuring compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence.
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Remote (US, UK, EU, ANZ) with occasional travel for team meetings and events
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to take on leadership responsibilities and drive revenue growth for the company.
Office Type: Remote-first with occasional in-person meetings and events
Office Location(s): Bengaluru, India (with remote work for US, UK, EU, ANZ)
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible hours and occasional travel
ASSUMPTION: The work environment for this role is remote-first, with occasional in-person meetings and events. The geographic context of Bengaluru provides a vibrant and well-connected location for the role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: ABM, Integrated Marketing, Campaign Management, Sales Partnership, Data Analysis, Strategic Thinking, Collaboration, Content Alignment, Pipeline Impact, Personalization, Lifecycle Marketing, Outbound Marketing, Paid Advertising, Event Marketing, Metrics Tracking, Experimentation
ASSUMPTION: The application process for this role is likely to involve multiple interviews, including a technical interview with the Marketing team. Candidates should highlight their experience with ABM programs and emphasize their strategic thinking and data-driven approach.
ASSUMPTION: The tools and technologies required for this role are specific to ABM program management and may include marketing automation tools, advertising platforms, and the ABM tech stack.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The cultural fit for this role requires a strong ownership mindset, a data-driven approach to decision-making, and the ability to thrive in a remote work environment.
ASSUMPTION: The potential challenges for this role include managing time zones, balancing multiple stakeholder demands, and keeping up with the latest trends in ABM program management.
ASSUMPTION: This role is unique in its focus on ABM programs and driving revenue growth, requiring a strong strategic mindset and close collaboration with Sales. Career progression in this role could lead to leadership positions in Marketing or other related fields.
ASSUMPTION: Sample projects for this role might include developing and executing targeted ABM campaigns, analyzing campaign performance data, and collaborating with cross-functional teams to create tailored journeys and high-converting ABM assets.
ASSUMPTION: Key questions to ask during the interview for this role might include how the role fits into the overall marketing strategy, the priorities for the first 30, 60, and 90 days, and the company's approach to professional development and work-life balance.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.