📌 Core Information
🔹 Job Title: Integrated Marketing Manager, EMEA
🔹 Company: Zoom
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies to enhance Zoom's brand visibility and drive engagement
- Managing end-to-end event cycles, including planning, budget management, vendor management, logistics, day-of-event management, and post-event analysis
- Working cross-functionally with various teams, such as Zoom executives, field marketing, brand team, sales teams, partner teams, and technical teams
- Creating KPI dashboards for event reporting and tracking metrics and Return on Investment post-event
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Creating the annual and quarterly strategic event plans that align with revenue org’s priorities and goals
✅ Managing end-to-end event cycles, including timeline and program planning, budget management, vendor management, logistics handling, day-of-event management, and post-event analysis
✅ Having experience with B2B Account-Based Marketing and Enterprise Marketing strategies
✅ Understanding analyst community and able to tailor events to attract industry analysts
✅ Building KPI dashboards for event reporting and track metrics and Return on Investment post-event
ASSUMPTION: This role involves a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in integrated marketing, event management, or a related field
Required Skills:
- Proven experience running omni-channel marketing campaigns
- Experience managing large digital events
- Experience with owning the end-to-end process of a webinar strategy
- Experience developing new content to meet regional needs
- Proficiency in SFDC, Pardot, Domo/Tableau, and Google Analytics
- Experience in a fast-paced, deadline-driven, high growth environment
Preferred Skills:
- Experience with Zoom products
- Fluency in additional European languages
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on events and digital campaigns. Familiarity with Zoom's products and additional European languages is a plus but not required.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Marketing Manager role in London)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours
- Generous PTO and company holidays
- Employee discounts on Zoom products
Working Hours: Full-time, hybrid work arrangement with 2-3 days per week in the London office
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager role in London, with experience level and location taken into account. Benefits are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Zoom is a leading provider of video conferencing and collaboration software, operating in the competitive IT services and consulting industry.
Company Size: Zoom has 5,001-10,000 employees globally, making it a large enterprise with significant resources and opportunities for career growth.
Founded: Zoom was founded in 2013 and has since grown to become a publicly-traded company with a strong market presence.
Company Description:
- Zoom is committed to delivering happiness to its customers by providing innovative and user-friendly video communication solutions.
- The company offers a wide range of products, including Zoom Meetings, Zoom Phone, Zoom Rooms, and Zoom Webinar, catering to various customer needs.
- Zoom fosters a collaborative and growth-focused environment, with a strong emphasis on caring for its employees, customers, and community.
Company Specialties:
- Video Conferencing
- Collaboration Software
- Webinars
- Audio Conferencing
Company Website: zoom.com
ASSUMPTION: Zoom's large size and extensive product offerings provide ample opportunities for career growth and professional development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management or specialized roles within the marketing department.
Reporting Structure: The Integrated Marketing Manager, EMEA, will report directly to the Senior Director of Marketing, EMEA and work closely with cross-functional teams, including sales, product, and customer success.
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days per week in the London office and the remaining days working remotely.
Growth Opportunities:
- Advancement to Senior Marketing Manager or Director of Marketing roles
- Specialization in specific marketing disciplines, such as product marketing or demand generation
- Expansion into other regions or global marketing roles
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Zoom's London office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 55 Almaden Blvd., 6th Floor, San Jose, CA 95113, USA (Global Headquarters) and The Place, 4th Floor, 175 High Holborn, London WC1V 7AA, UK (EMEA Office)
Geographic Context:
- London is a major global city with a vibrant tech industry and a large talent pool.
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: The work schedule for this role is Monday to Friday, with core hours of 9:00 AM to 5:00 PM GMT. Flexible working hours are available, with the option to work from home 2-3 days per week.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between collaboration and remote work, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and technical interview with the hiring manager
- Case study or presentation preparation and delivery
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Project management and organizational skills
- Cross-functional team collaboration
- Cultural fit and alignment with Zoom's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage projects
- Research Zoom's products and competitors to demonstrate your industry knowledge
ATS Keywords: Integrated Marketing, Event Management, B2B Marketing, Account-Based Marketing, Digital Marketing, Content Creation, Webinars, Budget Management, Vendor Management, KPI Dashboards, Sales Alignment, Analyst Engagement, Data Analysis, SFDC, Pardot, Google Analytics
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, project management skills, and cultural fit within the marketing department and the broader organization.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Pardot
- Domo/Tableau
- Google Analytics
- Zoom products (Meetings, Phone, Rooms, Webinar)
ASSUMPTION: Familiarity with the listed tools and technologies is required for this role, with a focus on SFDC, Pardot, and Google Analytics for marketing automation and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Care: Care for our community, our customers, our company, our teammates, and ourselves
- Ownership: Take ownership and responsibility for our actions and results
- Integrity: Act with integrity in all we do
- Innovation: Embrace innovation and continuous learning
Work Style:
- Collaborative: Zoom fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration
- Agile: The company operates in an agile manner, with a focus on rapid iteration and continuous improvement
- Results-driven: Zoom is focused on delivering results and driving business impact through its marketing efforts
Self-Assessment Questions:
- Do you have experience working in a fast-paced, deadline-driven environment?
- Are you comfortable managing multiple projects simultaneously and prioritizing your workload effectively?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Zoom's core values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced, dynamic work environment
- Navigating a large, global organization and building relationships with remote colleagues
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Event Manager or Marketing Manager role, with a focus on integrated marketing strategies and event management
- Unlike other marketing roles, this position requires a strong understanding of the analyst community and the ability to tailor events to attract industry analysts
- Career progression in this role may lead to senior marketing management positions or specialized marketing roles within the organization
ASSUMPTION: This role offers a unique blend of event management and integrated marketing responsibilities, with a focus on driving pipeline generation and engagement across multiple channels.
📝 Sample Projects
- Planning and executing a quarterly webinar series targeting industry analysts and enterprise customers
- Developing a localized marketing campaign to promote Zoom's new product features in the EMEA region
- Building a KPI dashboard to track event performance and ROI, and using data-driven insights to inform future event planning
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, with a focus on event planning, marketing campaign development, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Zoom support the professional development and growth of its marketing team members?
- Can you provide an example of a successful integrated marketing campaign that the company has executed in the past, and what made it effective?
- How does Zoom measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?
- What is the typical career path for a successful Integrated Marketing Manager, EMEA, at Zoom?
ASSUMPTION: These interview questions are designed to assess the company's marketing organization, culture, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Zoom Career Page
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage projects
- Research Zoom's products and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
