📌 Core Information
🔹 Job Title: Integrated Marketing Manager
🔹 Company: Turo
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies that align with business objectives and target segment needs.
- Leading the planning, execution, and optimization of multi-channel marketing campaigns.
- Collaborating with cross-functional teams to ensure marketing initiatives support overall business goals.
- Managing marketing budgets and external agency relationships.
- Contributing to the development of the brand’s voice and positioning in the market.
ASSUMPTION: This role requires a strategic thinker with a deep understanding of consumer behavior and market trends, capable of blending creativity with data-driven insights to deliver impactful campaigns.
📋 Key Responsibilities
✅ Develop and implement integrated marketing strategies that align with business objectives and target segment needs.
✅ Lead the planning, execution, and optimization of multi-channel marketing campaigns, including social media, email, content, and paid media.
✅ Collaborate with creative, media, and production teams to develop compelling campaign concepts and assets.
✅ Manage relationships with external agencies and vendors to ensure timely and effective campaign delivery.
✅ Analyze campaign performance data to measure effectiveness and inform future strategies.
✅ Work cross-functionally with teams such as product, host marketing, and market management teams to ensure marketing initiatives support overall business goals.
✅ Manage marketing budgets, ensuring cost-effective and efficient use of resources.
✅ Contribute to the development of the brand’s voice and positioning in the market.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree in a related field (business/marketing)
Experience: At least 5+ years of experience in brand management, marketing, or integrated marketing role.
Required Skills:
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Deep knowledge of upper funnel versus lower funnel dynamics.
- Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint.
- Proficient in articulating quantitative business data layered with consumer insights.
- Strong at working with and influencing product teams.
- Data-driven mindset with some experience working on marketing experimentation.
Preferred Skills:
- High-growth startup experience.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's location.
💰 Compensation & Benefits
Salary Range: $110,000 - $139,000 annually. This range reflects the market-based target for new hire salaries based on the level and location of the role. Individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training.
Benefits:
- Competitive salary, equity, benefits, and perks for all full-time employees.
- Employer-paid medical, dental, and vision insurance (Country specific).
- Retirement employer match.
- Learning & Development stipend to invest in your professional development.
- Turo host matching program.
- Turo travel credit.
- Cell phone and internet stipend.
- Paid time off to relax and recharge.
- Paid holidays, volunteer time off, and parental leave.
- For those who are in the office full-time or hybrid, we have in-office lunch, office snacks, and fun activities.
Working Hours: 40 hours per week. This role follows a hybrid work arrangement, requiring employees to work in the office 3 days per week (Mondays, Wednesdays, and Fridays).
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco area. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet. Turo is a peer-to-peer car sharing marketplace that allows users to book any car they want, wherever they want it, from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France.
Company Size: 501-1,000 employees. As a mid-sized company, Turo offers the opportunity to work in a dynamic environment with a significant impact on the business.
Founded: 2009. Turo has been operating for over a decade, providing ample opportunities for growth and development.
Company Description:
- Turo is the world’s largest car sharing marketplace, connecting car owners with travelers seeking unique driving experiences.
- The company offers a platform for hosts to build an accessible, flexible, and scalable car sharing business from the ground up.
- Turo has raised $450M+ from top-tier investors, including Kleiner Perkins, Canaan Partners, August Capital, GV, Shasta Ventures, Sumitomo Corporation, and IAC.
Company Specialties:
- Peer-to-peer car sharing.
- Marketplace technology.
- Sharing economy.
- Car sharing.
Company Website: https://turo.com
ASSUMPTION: Turo's focus on the sharing economy and peer-to-peer car sharing makes it a unique and innovative company in the tech industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in integrated marketing.
Reporting Structure: This role reports directly to the Director, Brand and Integrated Marketing.
Work Arrangement: Hybrid. This role requires employees to work in the office 3 days per week (Mondays, Wednesdays, and Fridays).
Growth Opportunities:
- As Turo continues to grow, there may be opportunities for this role to expand in scope or advance to a more senior position.
- The company's focus on innovation and technology provides ample opportunities for professional development.
- Turo's growth stage offers the chance to make a significant impact on the business and contribute to its success.
ASSUMPTION: The growth opportunities in this role are closely tied to Turo's overall success and expansion in the market.
🌍 Location & Work Environment
Office Type: Hybrid. Turo's hybrid work arrangement allows employees to work from home for 2 days per week and in the office for 3 days per week.
Office Location(s): 111 Sutter St, Suite 1300, San Francisco, CA 94104, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant and diverse culture.
- The city offers a wide range of amenities, including restaurants, museums, and outdoor activities.
- The cost of living in San Francisco is high, so employees should be prepared for higher expenses.
Work Schedule: The standard workweek is Monday through Friday, with the option to work from home on Tuesdays and Thursdays.
ASSUMPTION: The hybrid work arrangement provides employees with the flexibility to balance work and personal responsibilities while still fostering a collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screen with the hiring manager.
- In-depth interview with the hiring manager and other team members.
- Final interview with the Director, Brand and Integrated Marketing.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Campaign development and execution experience.
- Collaboration and communication skills.
- Data-driven mindset and analytical skills.
- Cultural fit and alignment with Turo's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your marketing strategy and campaign ideas during the interview process.
- Research Turo's brand and market position to demonstrate your understanding of the company and its target audience.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
ATS Keywords: Integrated Marketing, Brand Management, Marketing Strategy, Campaign Development, Campaign Execution, Data Analysis, Collaboration, Budget Management, Agency Management, Digital Media, Social Media, Email Marketing, Content Marketing, Paid Media, Marketing Experimentation
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, given the high level of responsibility and experience required.
🛠️ Tools & Technologies
- Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint.
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo, HubSpot).
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor).
- Project management tools (e.g., Asana, Trello, Jira).
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Turo's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Put members first.
- Build a trusted community.
- Take the wheel of your future.
- Embrace the journey.
- Be inclusive.
- One team, one dream.
Work Style:
- Collaborative and cross-functional.
- Data-driven and analytical.
- Creative and innovative.
- Results-oriented and action-driven.
- Flexible and adaptable.
Self-Assessment Questions:
- How do you align with Turo's value of putting members first and building a trusted community?
- How do you approach working collaboratively and cross-functionally with other teams?
- How do you balance data-driven decision-making with creative and innovative thinking?
- How do you handle working in a fast-paced and dynamic environment?
- How do you contribute to a positive and inclusive work culture?
ASSUMPTION: Turo's values and work style emphasize a member-first approach, collaboration, data-driven decision-making, and a positive work culture.
⚠️ Potential Challenges
- The hybrid work arrangement may present challenges in maintaining a consistent work-life balance.
- The fast-paced and dynamic nature of the role may require long hours and quick decision-making.
- The competitive nature of the tech industry may present challenges in attracting and retaining top talent.
- The high cost of living in San Francisco may present financial challenges for employees.
ASSUMPTION: The potential challenges in this role are closely tied to the fast-paced and dynamic nature of the tech industry, as well as the high cost of living in San Francisco.
📈 Similar Roles Comparison
- This role is similar to other integrated marketing manager positions in the tech industry, but with a focus on the sharing economy and peer-to-peer car sharing.
- Turo's growth stage and mid-sized company structure offer unique opportunities for professional development and growth.
- Compared to larger enterprise companies, Turo offers a more agile and dynamic work environment with a greater emphasis on innovation and creativity.
ASSUMPTION: This role offers a unique blend of strategic thinking, creativity, and data-driven decision-making, making it an attractive opportunity for experienced marketing professionals looking to make a significant impact in a growing company.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new car sharing service in a target market.
- Conducting market research and customer segmentation to inform marketing strategy and campaign development.
- Managing relationships with external agencies and vendors to deliver high-quality creative assets and effective campaign execution.
- Analyzing campaign performance data to optimize marketing spend and maximize ROI.
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven nature of the integrated marketing manager role at Turo.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to Turo's overall business goals and growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Turo support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does Turo foster a positive and inclusive work culture?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview process by researching Turo's brand, market position, and company culture.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
