📌 Core Information
🔹 Job Title: Integrated Marketing Manager (IMM)
🔹 Company: Microsoft
🔹 Location: Multiple Locations, Multiple Locations, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Orchestrating cross-solution area marketing strategies with a focus on AI and emerging agentic workloads
- Aligning messaging and campaigns in an integrated and compelling customer journey to drive awareness, engagement, and pipeline growth
- Leveraging data-driven insights and collaborating closely with sales, product, and field marketing teams
- Leading integrated marketing strategies and plans to deliver delightful customer experiences that drive business outcomes
ASSUMPTION: This role requires a strong understanding of integrated marketing, data analysis, and collaboration skills to succeed.
📋 Key Responsibilities
✅ Develop and execute integrated marketing strategies and plans aligned with global go-to-market approaches
✅ Collaborate with sales, product, and field marketing teams to create compelling customer journeys
✅ Leverage data-driven insights to inform marketing strategies and measure campaign performance
✅ Advise sales and marketing leaders on marketing strategy and contribute to global learnings and optimization
✅ Work with integrated marketers globally to share best practices and provide feedback on regional learnings
ASSUMPTION: This role requires strong project management, communication, and analytical skills to manage multiple stakeholders and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in integrated marketing, with a focus on AI and emerging workloads
Required Skills:
- Proven experience in integrated marketing and campaign management
- Strong data analysis and interpretation skills
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Familiarity with Microsoft's products and services
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the tech industry and familiarity with Microsoft's products will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Marketing Manager role with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off and paid holidays
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Microsoft operates in the technology industry, with a focus on software, hardware, and services
Company Size: Microsoft is a large corporation with over 180,000 employees globally, providing ample opportunities for career growth and development
Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen
Company Description:
- Microsoft is a multinational technology company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, and services
- The company's mission is to empower every person and every organization on the planet to achieve more
- Microsoft is known for its commitment to innovation, collaboration, and continuous learning
Company Specialties:
- Operating systems and servers
- Business solutions
- Developer tools
- Management and analytics
- Hardware and devices
Company Website: www.microsoft.com
ASSUMPTION: Microsoft's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management positions
Reporting Structure: The IMM reports to the Central Marketing Organization (CMO) and works closely with sales, product, and field marketing teams
Work Arrangement: This role is flexible, with the option to work up to 50% from home
Growth Opportunities:
- Advancement to senior marketing roles within Microsoft
- Expansion into different product areas or markets
- Development of leadership and management skills
ASSUMPTION: This role offers significant opportunities for career growth and development within Microsoft's marketing organization.
🌍 Location & Work Environment
Office Type: Microsoft's offices are modern, collaborative workspaces designed to foster innovation and creativity
Office Location(s): Multiple locations in Australia
Geographic Context:
- Australia has a strong tech industry, with a focus on innovation and digital transformation
- The country offers a high quality of life, with a strong emphasis on work-life balance
- Australia's diverse culture and landscapes provide numerous opportunities for leisure and recreation
Work Schedule: Full-time, with flexible work arrangements and the option to work from home up to 50% of the time
ASSUMPTION: The flexible work arrangement and modern office environment contribute to a positive work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- In-depth interviews with hiring managers and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and adaptability
- Alignment with Microsoft's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Microsoft's products, services, and marketing strategies to demonstrate your understanding of the company
ATS Keywords: Integrated Marketing, Data-Driven Insights, Cross-Solution Area Marketing, Customer Engagement, Campaign Management, Sales Collaboration, Product Marketing, Global Best Practices, Marketing Strategy, Customer Acquisition, Marketing Transformation, Leadership Skills, Customer Experience, Pipeline Growth, Digital Marketing, Brand Awareness
ASSUMPTION: Microsoft's application process is thorough and competitive, requiring strong preparation and attention to detail.
🛠️ Tools & Technologies
- Microsoft Dynamics 365
- Microsoft Power BI
- Microsoft Excel
- Marketo or other marketing automation tools
ASSUMPTION: Familiarity with Microsoft's suite of products and marketing automation tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- One Microsoft
- Customer Obsessed
- One Strategy
- Results Oriented
- Growth Mindset
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and innovative
Self-Assessment Questions:
- How do you embody Microsoft's company values in your work?
- Can you provide an example of a time when you used data to inform a marketing strategy?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Microsoft's company values and work style are integral to the success of its employees and the organization as a whole.
⚠️ Potential Challenges
- Managing multiple stakeholders and projects simultaneously
- Keeping up with the fast-paced and ever-changing tech industry
- Balancing global marketing strategies with regional needs and preferences
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on integrated marketing strategies across multiple solution areas
- Microsoft's global presence and resources provide unique opportunities for growth and development
- This role offers a clear career path to senior marketing positions within the organization
ASSUMPTION: This role offers distinct advantages and challenges compared to similar marketing positions in other companies.
📝 Sample Projects
- Developing and executing a cross-solution area marketing campaign to drive awareness and engagement
- Analyzing customer data to inform marketing strategies and improve campaign performance
- Collaborating with sales and product teams to create compelling customer journeys
ASSUMPTION: These sample projects demonstrate the key responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Microsoft's overall marketing strategy?
- Can you describe the team structure and dynamics for this role?
- How does Microsoft support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Microsoft foster a culture of innovation and collaboration in its marketing organization?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Microsoft's products, services, and marketing strategies to demonstrate your understanding of the company
- Follow up with a thank-you note after your interview, reiterating your interest in the position and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
