Integrated Marketing Manager, Wearables

📌 Core Information

🔹 Job Title: Integrated Marketing Manager, Wearables

🔹 Company: Meta

🔹 Location: London, UK

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the vision and marketing strategy for Wearables products
• Driving adoption and engagement of platforms in key markets
• Partnering with international Sales teams for market growth and campaign implementation
• Collaborating with cross-functional teams to align brand and marketing efforts
• Serving as an ambassador to educate and inform teams about consumer insights and shifts

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of consumer behavior and market trends.

📋 Key Responsibilities

✅ Lead the vision and marketing strategy for Wearables products

✅ Drive adoption and engagement of platforms in key markets

✅ Partner with international Sales teams to lead market growth and campaign implementation

✅ Partner closely with Product, Product Marketing, Policy, Finance, and HR teams to ensure all brand and marketing efforts are aligned and coordinated

✅ Collaborate with Marketing peers across Reality Labs and the Consumer Marketing organization to push the thinking of the work and maximize the impact of the efforts you lead

✅ Serve as an ambassador to educate and inform the team about the most important consumer insights, dynamics, and shifts to drive our work

✅ Demonstrate the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics in partnership with Marketing Insights

ASSUMPTION: This role involves a high degree of ambiguity and requires the ability to drive complex topics to extreme clarity of strategy and execution at pace in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent marketing experience

Experience: Significant experience in consumer marketing, with a proven track record in brand marketing for renowned companies

Required Skills:

• Proven experience leading high-performing teams and driving market growth
• Experience working with, influencing, and presenting to executive-level stakeholders (VP & C-level)
• Proficient in Hindi
• Experience in luxury, retail, or other popular brands
• Advanced qualifications in marketing strategy
• Experience leveraging music, fashion, sports to build brands

Preferred Skills:

• Experience working on consumer technology brands/products/channels
• Experience working on a broad range of marketing efforts for the India market

ASSUMPTION: Candidates with experience in luxury or popular brands and proficiency in Hindi are highly sought after for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Estimated, based on industry standards for this role and experience level)

Benefits:

• Competitive benefits package
• Generous time off and leave policies
• Health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan
• On-site amenities and wellness programs

Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday - Friday, with flexibility for the role's demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, virtual reality, and augmented reality. The company is known for its innovative and forward-thinking approach to technology and marketing.

Company Size: Meta is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004, originally as Facebook, and has since grown into a global technology company with a wide range of products and services.

Company Description:

• Meta is committed to building the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and diverse product offerings provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring significant experience in consumer marketing and brand management.

Reporting Structure: The Integrated Marketing Manager, Wearables, will report directly to the Global Marketing leadership team and collaborate with various cross-functional teams.

Work Arrangement: This role is on-site, with the expectation of working from the London office. However, there may be flexibility for remote work depending on the company's policies and the individual's needs.

Growth Opportunities:

• Potential to grow into a more senior marketing role within Meta or Reality Labs
• Opportunities to work on cutting-edge technology and innovative marketing campaigns
• Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the organization and work on high-impact marketing projects.

🌍 Location & Work Environment

Office Type: Meta's London office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 11-22 Canal Reach, London, England N1C 4DB, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry.
• The city offers a wide range of cultural attractions, entertainment options, and dining experiences.
• London has a humid subtropical oceanic climate, with mild winters and warm summers.

Work Schedule: The typical work schedule for this role is Monday - Friday, 9:00 AM - 5:30 PM, with flexibility for the role's demands.

ASSUMPTION: The London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with cross-functional stakeholders
• Final interview with the Global Marketing leadership team
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Consumer insights and market trends analysis
• Marketing campaign development and execution
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of Meta's products and marketing strategies in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively

ATS Keywords: Integrated Marketing, Consumer Marketing, Brand Strategy, Cross-Functional Collaboration, Market Growth, Campaign Implementation, Consumer Insights, Marketing Measurement, Team Leadership, Stakeholder Engagement, Product Marketing, Luxury Brands, Retail Marketing, Music Branding, Fashion Branding, Sports Branding

ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Social media platforms (Facebook, Instagram, WhatsApp, etc.)
• Microsoft Office Suite

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's area of focus and the projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Focus on impact
• Move fast
• Be bold
• Be open
• Build social value

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you embody Meta's values in your daily work?
• Can you provide an example of a time when you had to adapt to significant changes in a marketing campaign or strategy?
• How do you approach collaborating with cross-functional teams to drive marketing success?

ASSUMPTION: Meta values candidates who are passionate about their work, committed to driving impact, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced environment
• Adapting to changes in marketing strategies and consumer behavior
• Balancing short-term campaign execution with long-term brand building
• Working with limited resources or budget constraints

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, demonstrating strong leadership, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position, but with a focus on Wearables products and international markets
• Compared to other marketing roles at Meta, this position requires a strong understanding of consumer technology brands and products
• Career progression from this role could lead to a Director-level position within the Global Marketing organization or Reality Labs

ASSUMPTION: This role offers a unique opportunity to work on cutting-edge technology and drive marketing success in international markets.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Wearables product launch in the India market
• Conducting consumer research to inform marketing strategies and campaign development for Wearables products
• Collaborating with cross-functional teams to create integrated marketing campaigns that drive brand awareness and adoption of Wearables products

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Integrated Marketing Manager, Wearables, might work on, but the specific projects may vary depending on the organization's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Wearables products at Meta?
• Can you describe the team structure and dynamics within the Global Marketing organization and Reality Labs?
• How does Meta support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta approach measuring the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in and understanding of the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively
• Research Meta's products, marketing strategies, and company culture to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.