Integrated Marketing Specialist

📌 Core Information

🔹 Job Title: Integrated Marketing Specialist

🔹 Company: Staffbase

🔹 Location: New York, United States

🔹 Job Type: Hybrid (3 days in-office per week)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Executing comprehensive marketing campaigns to drive engagement and pipeline
• Managing key initiatives and owning integrated marketing plans for North American event activations
• Collaborating with various teams to optimize performance and ensure GTM buy-in
• Staying up-to-date with market conditions and industry trends to inform go-to-market strategies
• Analyzing and optimizing outbound email sequences and top-of-funnel performance

ASSUMPTION: This role requires a strong understanding of B2B marketing best practices, processes, and technology, as well as the ability to thrive in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Own and execute integrated marketing plans for North American event activations, including owned virtual bootcamps, third-party webinars, and in-person Comms Club events

✅ Craft compelling promotional emails and paid social copy, collaborating closely with channel owners to optimize performance

✅ Secure and manage internal and external speakers for bootcamps and partner webinars

✅ Run owned virtual bootcamp events in the RingCentral platform

✅ Collaborate with the Integrated Marketing Manager on GTM enablement and promotional materials to ensure GTM buy-in across teams

✅ Extend virtual event value by partnering with Content Marketing on a pre and post-event content plan to support the online community

✅ Collaborate with Central Marketing to regionalize global marketing campaigns, aligning with local marketing and sales goals

✅ Stay up-to-date with market conditions and industry trends that drive North American go-to-market strategies

✅ Maintain Highspot with relevant campaign resources, ensuring regular upkeep and hygiene

✅ Regularly review reporting and dashboards in Salesforce and Tableau to provide visibility into marketing campaign performance metrics

✅ Present comprehensive campaign post-mortems on results, including key learnings and recommendations

✅ Partner with Revenue and Marketing Operations to improve reporting and processes where possible, and pull through those insights to Marketing and Sales teams

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and adapt to new tasks as needed.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 2-3+ years of B2B marketing experience in the technology sector

Required Skills:

• Proven ability to execute plans independently and adapt to new tasks as needed
• Strong collaboration skills to interact effectively with key stakeholders across various business groups
• Ability to assess and prioritize opportunities, identify “signals from the noise,” and drive success effectively
• Experience with crafting high-performing marketing copy for emails and paid social that drives engagement and conversions
• Hands-on experience with reporting, analyzing, and optimizing outbound email sequences and top-of-funnel performance
• Preference for candidates with expertise using HubSpot, Salesforce, RingCentral, and HighSpot
• Excellent communication and presentation skills, with the ability to build trusted relationships across various departments in a business

Preferred Skills:

• Experience with event management and planning
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with event management and planning, as well as fluency in additional languages, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $68,264 - $80,300 base salary per year

Benefits:

• Competitive Compensation - we offer attractive salary packages including an Employee Stock Option Plan.
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608.
• Growth Budget - all employees get a yearly budget for external training of $1100.
• Recharge - 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August to enjoy a summer break (Recharge Fridays).
• Wellbeing - Monthly Wellbeing Allowance ($40 USD), from fitness to mental health, hobbies to relaxation.
• Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave.
• Team Building - Regular team and office events including the yearly Staffbase Camp
• Volunteer Day - you’ll get one day off per year for supporting a social project.
• Employee Referral Program - one of your friends is a fit for one of our full-time openings? Refer them and get a referral bonus paid.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is just one component of Staffbase’s total compensation package for employees. Other rewards may include commissions and program-specific awards.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: Medium (501-1,000 employees)

Founded: 2014

Company Description:

• Staffbase is the fastest growing employee communications cloud, equipping many of the world’s leading companies with solutions to inspire every employee with motivating communication.
• With almost 3,000 customers, Staffbase helps organizations such as Adidas, Alaska Airlines, Audi, Blue Apron, DHL, and Whataburger to inspire their people to achieve great things together.
• Staffbase connects companies with their employees through a branded employee app, intranet, email, SMS, digital signage, and Microsoft 365 integrations, all of which can be managed through a single platform.
• In 2023, Staffbase was named a leader in the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Staffbase has also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox.

Company Specialties:

• employee engagement
• internal communications app
• Mitarbeiter-App
• Collaboration
• Social Intranet
• internal comms
• communications
• Employee Communications Management
• SharePoint
• Microsoft Teams
• Employee Email
• employee newsletters
• employee newsletter designer
• and Human Resources

Company Website: staffbase.com

ASSUMPTION: Staffbase is a rapidly growing company with a strong focus on employee engagement and communication. Their comprehensive employee communications platform has been recognized by industry experts for its effectiveness.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Manager of Integrated Marketing.

Work Arrangement: Hybrid (3 days in-office per week)

Growth Opportunities:

• As Staffbase continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the marketing team.
• The company offers a yearly growth budget for external training, allowing employees to develop new skills and advance their careers.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibility and advance their career as the company continues to grow.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in-office per week)

Office Location(s): 980 6th Ave, New York, NY 10018, WeWork, New York, NY 10018, US

Geographic Context:

• New York City is a major hub for the technology industry, with a diverse range of companies and opportunities.
• The office is located in the Tribeca neighborhood, which is known for its vibrant arts scene, restaurants, and nightlife.
• The office is easily accessible by public transportation, with several subway lines nearby.

Work Schedule: Full-time (40 hours per week), with a flexible work arrangement that allows for remote work on certain days.

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work remotely on certain days. The office location in Tribeca offers a vibrant and convenient work environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing skills and experience
• Project management skills
• Communication and presentation skills
• Cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for behavioral interview questions that focus on your marketing experience and skills.
• Research Staffbase and the role to demonstrate your understanding and enthusiasm for the opportunity.
• Be ready to discuss your experience with B2B marketing, event management, and email marketing.

ATS Keywords: B2B Marketing, Integrated Marketing, Event Management, Email Marketing, Social Media Marketing, Collaboration, Reporting, Salesforce, HubSpot, RingCentral, HighSpot, Communication, Presentation Skills, Market Analysis, Content Marketing, Project Management

ASSUMPTION: The interview process will focus on assessing the candidate’s marketing skills, experience, and cultural fit. Demonstrating relevant experience and enthusiasm for the role will be crucial for success.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• RingCentral
• HighSpot
• Tableau
• Microsoft 365 integrations

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role. Candidates should be prepared to discuss their experience with these platforms during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Inspire people to achieve great things together
• Help organizations unlock the power of inspirational communication
• Provide solutions to inspire every employee with motivating communication

Work Style:

• Collaborative and fast-paced
• Focused on driving engagement and pipeline
• Data-driven and results-oriented
• Committed to continuous improvement and innovation

Self-Assessment Questions:

• How do you align with Staffbase’s mission to inspire people to achieve great things together?
• How do you approach collaboration and working in a fast-paced, data-driven environment?
• How do you ensure that your work drives engagement and pipeline, and how do you measure success?

ASSUMPTION: Candidates should be prepared to discuss their alignment with Staffbase’s mission and values, as well as their approach to collaboration and driving results in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• The role requires strong project management skills and the ability to work independently and adapt to new tasks as needed.
• The role may require occasional travel for events and conferences.
• The role may involve working with tight deadlines and competing priorities.
• The role may require experience with event management and planning, as well as fluency in additional languages.

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents certain challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator role, but with a focus on integrated marketing and event management.
• Unlike other marketing roles, this role requires a strong understanding of B2B marketing best practices, processes, and technology, as well as the ability to thrive in a fast-paced, collaborative environment.
• This role offers the opportunity to work with a wide range of stakeholders, from marketing and sales teams to external partners and vendors.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar marketing roles and how their skills and experience make them a strong fit for this specific position.

📝 Sample Projects

• Planning and executing a successful virtual bootcamp event, including securing speakers, managing logistics, and promoting the event to drive attendance and engagement.
• Collaborating with the Integrated Marketing Manager to develop and execute a go-to-market strategy for a new product launch, including creating promotional materials and managing event logistics.
• Analyzing and optimizing outbound email sequences and top-of-funnel performance to improve open rates, click-through rates, and conversion rates.

ASSUMPTION: These sample projects demonstrate the types of initiatives the Integrated Marketing Specialist may be responsible for, and the skills and experience required to succeed in the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and events that the Integrated Marketing Specialist will be responsible for planning and executing?
• How does this role collaborate with other marketing teams and stakeholders to optimize performance and drive engagement?
• What are the key metrics used to measure the success of marketing campaigns and events, and how are they tracked and analyzed?
• How does Staffbase support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company, and demonstrate their interest and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Staffbase Careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for behavioral interview questions that focus on your marketing experience and skills.
• Research Staffbase and the role to demonstrate your understanding and enthusiasm for the opportunity.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.