Integrated Marketing Specialist

📌 Core Information

🔹 Job Title: Integrated Marketing Specialist

🔹 Company: JX Enterprises Inc

🔹 Location: Wadsworth, Illinois

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting multichannel marketing campaigns across digital, social media, email, events, and brand communications
• Strengthening brand presence and increasing engagement across all JX brands
• Collaborating with cross-functional teams to deliver consistent, high-quality marketing initiatives
• Managing marketing calendars, campaigns, and events to ensure timely execution and internal communications
• Analyzing campaign performance and providing insights through monthly reports and competitor benchmarking

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and adapting to the organization's evolving needs.

📋 Key Responsibilities

✅ Execute digital paid and organic advertising campaigns across platforms such as Google, Facebook, Instagram, and LinkedIn accurately and on schedule

✅ Manage marketing calendars, including upcoming promotions, campaigns, and events, ensuring timely internal communications

✅ Respond to the marketing inbox in a timely and professional manner, routing requests as necessary

✅ Coordinate and manage trade show participation, branch and employee merchandise selection, and event logistics to support brand visibility

✅ Oversee social media scheduling and posting across all brands, maintaining a consistent, positive brand voice

✅ Provide timely reporting and insights through monthly campaign performance reviews and competitor benchmarking reports

✅ Stay current with digital marketing trends, platform updates, and best practices across advertising, email marketing, and social media

✅ Continuously identify areas for improvement in campaign effectiveness, audience targeting, and marketing operations

✅ Proactively create campaign briefs and creative brief templates to streamline internal collaboration and improve marketing workflow

✅ Coordinate influencer and PR outreach initiatives to broaden brand exposure across new audiences and digital platforms

✅ Develop, test, and refine email list segmentation strategies to increase engagement and campaign effectiveness

✅ Maintain marketing purchase orders, ensuring proper documentation and responsible budget tracking

✅ Manage review platforms such as Glassdoor, Google My Business, LinkedIn, and Indeed to protect and enhance the company's online reputation

✅ Ensure accurate, timely posting of JX Way content and employee recognition efforts

✅ Coordinate RigDig maintenance, form updates, and related digital housekeeping tasks to maintain platform accuracy and integrity

✅ Adapt to the organization's evolving needs and undertake additional responsibilities as required

ASSUMPTION: This role requires a high degree of multitasking, prioritization, and adaptability. The ideal candidate will be able to manage multiple projects simultaneously and thrive in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)

Experience: 3-5 years of marketing experience, preferably in a multichannel or integrated marketing environment

Required Skills:

• Proficiency with digital advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Ads)
• Working knowledge of email marketing tools (such as Mailchimp, HubSpot, or equivalent)
• Strong social media management skills, including experience with scheduling and analytics tools
• Exceptional organizational and project management abilities with strong attention to detail
• Basic understanding of CRM systems and marketing automation platforms is a plus
• Effective written and verbal communication skills
• Ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams

Preferred Skills:

• Experience with marketing automation platforms
• Familiarity with the trucking industry
• Bilingual or multilingual proficiency

ASSUMPTION: While not explicitly stated, experience with marketing automation platforms and familiarity with the trucking industry would be beneficial for this role. Additionally, bilingual or multilingual proficiency could be an asset in reaching diverse audiences.

💰 Compensation & Benefits

Salary Range: $64,000 - $83,000 per year (based on industry standards for a Marketing Specialist with 3-5 years of experience in the Midwest)

Benefits:

• Medical - PPO and HDHP options
• Flexible Spending Account (FSA)
• Health Savings Account (HSA) with company match
• Dental Insurance
• Vision Insurance
• Accident & Critical Illness Insurance
• Group Term Life Insurance (company paid)
• Short and Long-Term Disability (company paid)
• Paid Time Off (PTO)
• Paid Holidays
• Volunteer Time-Off
• Paid Maternity/Paternity Leave
• Bereavement/Funeral
• 401(k) Retirement Plan with company match
• Employee Assistance Program (EAP)
• Wellness incentives
• Company paid and provided uniforms
• Training: In-House, Instructor-Led, and Online

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 3-5 years of experience in the Midwest. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Truck Transportation. JX Enterprises Inc is a family-owned heavy and medium duty truck dealer, offering a comprehensive range of services including new and pre-owned truck sales, parts, service, financing, full-service leasing, rental, and in-house graphics.

Company Size: 1,001-5,000 employees. As a mid-sized company, JX offers a balance between the agility of a smaller organization and the resources of a larger one. This size allows for opportunities to take on diverse responsibilities and contribute to the company's growth.

Founded: 1970. JX Enterprises was founded by Chuck Jorgensen and has since grown under the leadership of the Jorgensen family, now in its third generation.

Company Description:

• JX Enterprises embodies a visionary leader's passion for the trucking industry, starting with just five associates and growing to a workforce of over 1,200 employees across 27 locations.
• The company's unwavering commitment to customer satisfaction has laid the foundation for its success, offering a range of services to meet the diverse needs of its clients.
• As a family-owned business, JX welcomes the third generation of ownership, with the Jorgensen family leading the way in delivering exceptional customer service, top-quality equipment, and an unwavering dedication to the local community.

Company Specialties:

• Transportation Solutions
• New & Pre-Owned Truck Sales
• Truck Parts & Service
• Financing
• Full-Service Lease & Rental

Company Website: http://www.jxe.com

ASSUMPTION: As a family-owned business, JX Enterprises places a strong emphasis on customer satisfaction and community involvement. This focus is likely to be reflected in the company culture and the expectations for this role.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, making it well-suited for a mid-career professional with 3-5 years of marketing experience.

Reporting Structure: The Integrated Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Product, and Operations.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• As a mid-sized company, JX offers opportunities for career advancement and professional development, such as taking on additional responsibilities or moving into a management role.
• The diverse range of services offered by JX provides opportunities to gain experience in various aspects of marketing and expand one's skillset.
• The company's commitment to fostering lifelong learning encourages employees to pursue training and development opportunities.

ASSUMPTION: Given the company's size and commitment to employee growth, there may be opportunities for the right candidate to take on additional responsibilities or advance their career within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional, collaborative work environment.

Office Location(s): 925 Walnut Ridge Dr, Suite 150, Hartland, Wisconsin 53029, US

Geographic Context:

• The office is located in Hartland, Wisconsin, a suburb of Milwaukee, offering a mix of urban and suburban amenities.
• The area is known for its strong job market, high quality of life, and affordable cost of living compared to other major metropolitan areas.
• The office is easily accessible by car, with nearby public transportation options available.

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at JX Enterprises is likely to be professional, collaborative, and focused on customer satisfaction. The company's commitment to fostering a positive work environment is reflected in its core values and employee benefits.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the Marketing Manager
• Final interview with a member of the executive team
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Attention to detail and organizational skills
• Communication and collaboration skills
• Alignment with JX's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and attention to detail.
• Be prepared to discuss specific marketing campaigns you've managed and the results you've achieved.
• Research JX Enterprises and be ready to discuss how your skills and experience align with the company's core values and mission.

ATS Keywords: Marketing Specialist, Integrated Marketing, Campaign Management, Digital Advertising, Social Media Management, Email Marketing, Event Coordination, Brand Communication, Marketing Calendars, Marketing Operations, Marketing Analytics, Marketing Automation, CRM Systems

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their marketing expertise and alignment with JX's core values. Tailoring the resume and cover letter to the specific requirements of the role is essential for success.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• LinkedIn Ads
• Mailchimp or HubSpot
• Hootsuite or Buffer
• Asana or Trello
• Google Analytics
• CRM system (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Marketing automation platform (e.g., Marketo, Pardot, or HubSpot Marketing)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing marketing stack. Familiarity with common marketing tools and a willingness to learn new platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Honoring Commitments
• Creating Positive Experiences
• Fostering Lifelong Learning
• Exhibiting a Pioneering Spirit
• Demonstrating Good Stewardship

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing priorities
• Results-driven and focused on continuous improvement
• Customer-focused and committed to exceptional service

Self-Assessment Questions:

• Do you have a proven track record of honoring commitments and delivering results in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams and adapting to changing priorities?
• Do you have a strong commitment to lifelong learning and a willingness to take on new challenges and responsibilities?

ASSUMPTION: JX Enterprises places a strong emphasis on its core values and fostering a positive, collaborative work environment. Candidates should be prepared to demonstrate their alignment with these values and commitment to the company's mission.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the role may require candidates to adapt quickly to changing priorities and manage multiple projects simultaneously.
• The role may involve occasional overtime to meet project deadlines or support events.
• The company's commitment to continuous improvement and innovation may require candidates to stay current with industry trends and new tools and technologies.
• The role may require candidates to work collaboratively with cross-functional teams, which may involve navigating different work styles and priorities.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for professional growth and development. The right candidate will be able to thrive in a dynamic, fast-paced environment and embrace the challenges that come with it.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Integrated Marketing Specialist role at JX Enterprises places a greater emphasis on campaign management, event coordination, and brand communication across multiple channels.
• Unlike some marketing roles, this position requires a strong attention to detail and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Career paths for this role may include advancement to a Marketing Manager or similar leadership position, or transition to a specialized marketing role within the organization.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on campaign management, event coordination, and brand communication across multiple channels sets it apart. Candidates should be prepared to demonstrate their expertise in these areas and their ability to thrive in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new product or service offering
• Coordinating and managing a large-scale trade show or event, including vendor management, logistics, and on-site support
• Analyzing campaign performance data and developing insights to inform future marketing strategies and improve campaign effectiveness

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Integrated Marketing Specialist may be involved in at JX Enterprises. The specific projects and responsibilities may vary depending on the company's current priorities and marketing goals.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• What are the most significant challenges facing the marketing department currently, and how does this role contribute to addressing them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company's marketing priorities, and the expectations for their success in the position. Tailoring questions to the specific company and role will demonstrate the candidate's interest and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and attention to detail. Be sure to include relevant keywords from the job description.
• Prepare for your interview by researching JX Enterprises, reviewing the company's core values, and practicing your responses to common marketing interview questions.
• If selected for a final interview, be prepared to discuss your marketing portfolio or examples of your campaign management experience.
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.