Integrated Marketing Specialist

📌 Core Information

🔹 Job Title: Integrated Marketing Specialist

🔹 Company: Steadily

🔹 Location: Austin, Texas

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing cross-channel B2B marketing strategies to drive awareness, engagement, and sales activity
• Liaising with internal teams and stakeholders to execute co-marketing initiatives and enablement
• Supporting customer lifecycle communications and ensuring accuracy and consistency with brand and compliance standards
• Assisting in versioning and updating B2B marketing collateral and communications assets
• Liaising with internal teams to understand upcoming product releases and build effective comms to support go-to-market strategy
• Executing logistics for field marketing initiatives, including local meetups, industry events, and activations
• Generating campaign reports and maintaining dashboards to report on the effectiveness of tactics in-market

ASSUMPTION: This role requires a strong project manager with a keen eye for detail and a digitally-minded approach to marketing analytics and content key performance indicators.

📋 Key Responsibilities

✅ Campaign and comms execution: Support deployment of cross-channel B2B and automated account management marketing campaigns and nurture flows to drive awareness, engagement, lead generation, and sales activity.

✅ Co-marketing and enablement: Liaise with internal teams and stakeholders to execute campaign collateral in support of partner co-marketing and enablement initiatives. Equip Agents and Partners with material that empowers them to promote and sell Steadily.

✅ Support customer lifecycle comms: Own QA, formatting, segmentation and optimization of lifecycle communications to B2B audiences. Ensure accuracy and consistency with brand and compliance standards and platform best-practices.

✅ Marketing copy and design: Assist in versioning and updating B2B marketing collateral and communications assets, including brochures, landing pages, webinar decks, social assets, etc for channel distribution.

✅ Product marketing: Liaise with internal teams to understand upcoming product releases and build effective comms to support go-to-market strategy.

✅ Promotional Items and Shipping Support for Events: Execute logistics for field marketing initiatives, including local meetups, industry events, and activations. Coordinate branded swag and trade show shipments, including packing, tracking and delivery, signage, and regional marketing collateral.

✅ Performance measurement & optimization: Generate campaign reports and maintain dashboards to report on the effectiveness of tactics in-market. Monitor data to identify trends or insights to enhance marketing strategy and execution.

ASSUMPTION: This role requires strong communication skills and the ability to interpret and anticipate project needs and act confidently to execute.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of marketing or account management experience, working across different channels/brand strategies

Required Skills:

• Project management skills
• Strong communication skills
• Familiarity with marketing analytics and content key performance indicators
• Ability to interpret and anticipate project needs
• Keen eye for detail

Preferred Skills:

• Experience with marketing automation platforms
• Familiarity with the insurance industry

ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving results through cross-channel campaigns are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: At least $80K base salary (industry standard for this role and experience level in Austin, TX)

Benefits:

• Equity in the company
• Employer healthcare contribution
• 401K
• Health (HSA or FSA), vision, and dental insurance

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for the role, experience level, and location. The benefits package is competitive and in line with the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Insurtech, specializing in rental property insurance for landlords

Company Size: 160 employees (mid-size, providing opportunities for growth and impact)

Founded: 2020 (young, fast-growing company with a strong focus on innovation)

Company Description:

• Steadily exists to deliver fast, affordable insurance and to pay claims quickly and fairly
• Hires the best for each role to build the experience that they'd want if they were a client
• Organic content is viewed by millions of landlords and real estate investors nationwide, amplified by a community of licensed insurance agents, partners, and influencers, and cited in high authority sites

Company Specialties:

• Rental property insurance
• Insurtech
• B2B marketing

Company Website: steadily.com

ASSUMPTION: Steadily is a well-funded, fast-growing company with a unique culture that values candid communication and a good time. They have been recognized as a top startup by Newsweek, Investopedia, INC Regional, Austin Business Journal, and Forbes.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact

Reporting Structure: Reports directly to the CMO

Work Arrangement: On-site, with a focus on team collaboration and in-person interactions

Growth Opportunities:

• Wearing multiple hats and shaping product decisions in an earlier-stage company
• Gaining experience in a fast-paced, high-growth environment
• Potential for career advancement as the company continues to grow

ASSUMPTION: This role offers a unique opportunity to grow with the company and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Central office in Austin, Texas

Office Location(s): Austin, Texas

Geographic Context:

• Austin is a vibrant, growing city with a strong tech industry
• The central location of the office allows for easy access to amenities and public transportation
• The city offers a high quality of life, with a diverse culture, numerous outdoor activities, and a thriving music and arts scene

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, fostering a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CMO

Key Assessment Areas:

• Marketing strategy and execution
• Project management skills
• Communication and collaboration
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Steadily's mission and culture
• Prepare examples of your marketing campaigns and their results

ATS Keywords: B2B marketing, cross-channel campaigns, project management, marketing analytics, content strategy, lifecycle communications

ASSUMPTION: The interview process at Steadily is designed to assess your skills and cultural fit, with a focus on your ability to execute marketing strategies and manage projects effectively.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Candid communication
• Work-life balance
• Continuous learning and growth

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable with wearing multiple hats and taking on new challenges?
• Do you value candid communication and a good time at work?

ASSUMPTION: Steadily's culture is unique and values-driven, with a focus on candid communication, work-life balance, and continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in priorities and strategies
• Working with a diverse range of stakeholders, including internal teams, partners, and clients
• Navigating a young, growing company with a strong focus on innovation

ASSUMPTION: These challenges are inherent in a fast-growing, innovative company and can be overcome with strong project management skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on project management and cross-channel B2B marketing strategies
• Steadily's unique culture and focus on innovation set it apart from other companies in the insurtech industry
• This role offers opportunities for growth and impact in a fast-paced, high-growth environment

ASSUMPTION: This role is unique and offers a rare opportunity to grow with the company and make a significant impact on its success.

📝 Sample Projects

• Executing a cross-channel B2B marketing campaign to drive awareness, engagement, and lead generation
• Liaising with internal teams to execute co-marketing initiatives and enablement, resulting in increased sales and partnerships
• Optimizing lifecycle communications to B2B audiences, leading to improved customer satisfaction and retention

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Steadily support the growth and development of its employees?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Steadily measure the success of its marketing campaigns and initiatives?
• What is the company's long-term vision for this role and the marketing team?

ASSUMPTION: These questions are designed to assess the company's culture, growth opportunities, and marketing strategy, as well as your fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your marketing campaigns and their results
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.