📌 Core Information
🔹 Job Title: Integrated Marketing Specialist, Sports
🔹 Company: DraftKings Inc.
🔹 Location: New York, NY (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategies for DraftKings Sportsbook
- Designing and executing full-funnel marketing campaigns
- Collaborating cross-functionally to ensure a cohesive customer experience
- Driving campaigns that deepen customer engagement and exceed business goals
ASSUMPTION: This role requires a strong understanding of sports marketing and a passion for sports. The ideal candidate will have experience in integrated marketing and a data-informed mindset.
📋 Key Responsibilities
✅ Lead integrated marketing efforts for DraftKings Sportsbook by designing and executing full-funnel marketing campaigns across various teams and channels
✅ Collaborate with internal team members to represent marketing needs and develop our marketing approach
✅ Synthesize data sources and internal metrics to develop storytelling narratives that inspire and empower cross-functional team members
✅ Spearhead development of marketing & creative briefs to influence creative positioning and advertising materials
✅ Develop OKRs for dedicated lanes of work and recommend KPI targets and measurement frameworks for performance tracking & optimizations
✅ Lead company-wide kickoff meetings and follow-ups to communicate project milestones, objectives, and toolkits for created marketing campaigns
✅ Assist in long-term development of DraftKings sports marketing team vision, identifying growth opportunities and innovation within existing workflows
ASSUMPTION: This role requires strong communication, presentation, and project management skills. The ideal candidate will be proactive, solutions-oriented, and passionate about consumer behavior.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field
Experience: A minimum of 5+ years of experience in brand, product, or integrated marketing with a customer-facing tech or entertainment company
Required Skills:
- Strong grasp of full-funnel marketing, from strategic planning through execution and optimization
- Data-informed mindset with the ability to turn insights into action
- Excellent communication and presentation skills with a collaborative, cross-functional approach
- Proactive, solutions-oriented attitude with a passion for sports and consumer behavior
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with sports betting or gaming industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with the sports betting or gaming industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: 70,400.00 USD - 88,000.00 USD (plus bonus, equity, and benefits as applicable)
Benefits:
Working Hours: Full-time position with standard business hours (flexible remote work available)
ASSUMPTION: The salary range provided is based on the job posting and is subject to change. Benefits may include health insurance, retirement plans, and other perks typical of a mid-sized tech company.
📌 Applicant Insights
🔍 Company Context
Industry: DraftKings Inc. operates in the mobile gaming apps industry, focusing on fantasy sports, sports betting, and iGaming.
Company Size: DraftKings Inc. has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for growth and career advancement while maintaining a collaborative work environment.
Founded: DraftKings Inc. was founded in 2012 and is headquartered in Boston, Massachusetts, with additional offices in New York, Hoboken, Las Vegas, Dublin, London, Sofia, Plovdiv, and Tel Aviv.
Company Description:
- DraftKings is committed to responsibly creating the world’s favorite games and betting experiences.
- The company believes in the power and impact that comes from innovation, collaboration, and a winning culture.
- DraftKings offers a strong and dedicated global team of 4,000+ teammates driven to achieve great things.
Company Specialties:
- Fantasy Sports
- Web Based Software Engineering
- Gaming
- Sports Betting
- Analytics
- Engineering
- iGaming
- Casino
- SRE and DevOps
Company Website: careers.draftkings.com
ASSUMPTION: DraftKings Inc. is a well-established company in the mobile gaming apps industry, offering opportunities for growth and career advancement in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to advance their career in integrated marketing, with a focus on sports and consumer behavior.
Reporting Structure: The Integrated Marketing Specialist will report directly to the Senior Marketing Manager, Sportsbook.
Work Arrangement: This role is on-site with remote flexibility. Employees can expect to work from the office a few days a week, with the remainder of the time being remote.
Growth Opportunities:
- Potential career progression into senior marketing roles within the sportsbook or other product verticals
- Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure
- Chance to collaborate with cross-functional teams, learning from and contributing to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in marketing within the sportsbook or other product verticals at DraftKings Inc.
🌍 Location & Work Environment
Office Type: DraftKings Inc. has a modern, collaborative office space in New York, NY, with remote work flexibility.
Office Location(s): 11 Park Pl, New York, New York 10007, US
Geographic Context:
- New York, NY, is a major hub for the sports and entertainment industries, offering ample networking opportunities and cultural experiences.
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation and nearby amenities.
- The city's vibrant sports scene provides ample inspiration and engagement for sports marketing professionals.
Work Schedule: Standard business hours with flexible remote work arrangements
ASSUMPTION: The New York office offers a dynamic and engaging work environment, with ample opportunities for collaboration and growth in the heart of the city's sports and entertainment scene.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Behavioral and situational interview with the hiring manager to discuss past experiences and problem-solving skills
- Case study or presentation to demonstrate marketing strategy and campaign development skills
- Final interview with key stakeholders to discuss fit within the team and company
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, sports industry knowledge, and data-driven achievements
- Prepare for behavioral and situational interview questions by reflecting on past experiences and successes in integrated marketing campaigns
- Practice your presentation skills by preparing a case study or marketing plan for a hypothetical sportsbook campaign
- Research DraftKings Inc. and the sports betting industry to demonstrate your enthusiasm and understanding of the company and its products
ATS Keywords: Integrated Marketing, Campaign Management, Data Analysis, Consumer Behavior, Sports Marketing, Marketing Strategy, Cross-Functional Teamwork, Problem Solving
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, campaign development, and data analysis skills, as well as their cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with marketing automation, data analysis, and project management tools will be beneficial for this role, although specific tools are not mentioned in the job description.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Hustle
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Proactive and solutions-oriented
- Passionate about sports and consumer behavior
Self-Assessment Questions:
- Do I have a strong passion for sports and a deep understanding of consumer behavior?
- Am I comfortable working in a collaborative, cross-functional environment and driving projects forward?
- Do I have a data-informed mindset and the ability to turn insights into action?
ASSUMPTION: Candidates who are passionate about sports, collaborative, data-driven, and proactive will be well-suited to the company's culture and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Keeping up with industry trends and regulations in the rapidly evolving sports betting landscape
- Collaborating effectively with cross-functional teams, including stakeholders from various departments
- Adapting to changes in priorities and strategies as the company grows and evolves
ASSUMPTION: The Integrated Marketing Specialist role at DraftKings Inc. presents unique challenges and opportunities for growth in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Unlike other integrated marketing roles, this position focuses specifically on the sportsbook product within DraftKings Inc.
- The sports betting industry is highly regulated and rapidly evolving, requiring a strong understanding of the legal and compliance landscape
- Career progression in this role may lead to senior marketing positions within the sportsbook or other product verticals at DraftKings Inc.
ASSUMPTION: This role is unique within DraftKings Inc. and the broader sports betting industry, offering a specialized focus on the sportsbook product and opportunities for career growth within the company.
📝 Sample Projects
- Developing a marketing campaign for a major sporting event, such as the Super Bowl or World Series, to drive customer engagement and acquisition
- Collaborating with the content team to create targeted, data-driven content that resonates with specific customer segments
- Partnering with the media team to optimize advertising spend and maximize ROI across various channels and platforms
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Integrated Marketing Specialist role at DraftKings Inc.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the sportsbook marketing department?
- How does DraftKings Inc. approach collaboration and communication across different teams and departments?
- What are the most significant challenges facing the sportsbook product in the current market, and how can this role help address them?
- What opportunities exist for growth and advancement within the sportsbook marketing team or other product verticals at DraftKings Inc.?
- How does DraftKings Inc. support work-life balance and employee well-being in a fast-paced, dynamic environment?
ASSUMPTION: These interview questions will help candidates better understand the role, team dynamics, and company culture at DraftKings Inc.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: DraftKings Careers
- Tailor your resume and cover letter to highlight relevant marketing experience, sports industry knowledge, and data-driven achievements
- Prepare for behavioral and situational interview questions by reflecting on past experiences and successes in integrated marketing campaigns
- Practice your presentation skills by preparing a case study or marketing plan for a hypothetical sportsbook campaign
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
