📌 Core Information
🔹 Job Title: Intel Client Sr. Brand Manager
🔹 Company: CDW
🔹 Location: Chicago / Adams - IL
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as the central liaison between CDW and complex partners, driving revenue and profitability.
- Analyzing industry information to identify opportunities and develop strategies to increase sales.
- Developing marketing plans and product launch strategies in collaboration with partners.
- Educating sales teams and stakeholders on new products, competitive advantages, and sales opportunities.
- Managing and maximizing overall profitability, including financial benefits and reinvesting funding.
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to build and maintain effective relationships with partners and internal stakeholders.
📋 Key Responsibilities
✅ Serve as the subject matter expert in a partner's product line and associated programs.
✅ Analyze complex industry information to identify opportunities and develop strategies to increase sales.
✅ Develop and articulate competitive positioning and differentiation of brands.
✅ Develop marketing plans for partners in conjunction with Partner Development and Product Managers.
✅ Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base.
✅ Understand and communicate partner organizational structure with key decision-makers and foster strong executive relationships.
✅ Communicate partners’ financial conditions and market new products related to the assigned partner.
✅ Engage daily with assigned partner to maintain an open channel of communication.
✅ Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding.
ASSUMPTION: This role involves a high degree of collaboration with both external partners and internal CDW teams, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 4 years sales/marketing experience, OR 8 years’ experience in sales/marketing, OR 4 years CDW PPM experience + 4 years’ experience in sales/marketing
Required Skills:
- Proven experience in sales or marketing within the technology industry.
- Strong analytical and strategic thinking skills.
- Excellent communication and presentation skills.
- Ability to build and maintain effective relationships with partners and stakeholders.
- Proficient in Microsoft Office Suite.
Preferred Skills:
- Bachelor’s degree with a concentration in Marketing.
- Previous experience in Supply Chain, Pricing, Merchandising or Program Management.
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills may be considered equivalent. Familiarity with the technology industry is highly preferred.
💰 Compensation & Benefits
Salary Range: $82,000 - $122,400 depending on experience and skill set
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The annual bonus is subject to the terms and conditions of the company's bonus plan.
📌 Applicant Insights
🔍 Company Context
Industry: CDW operates in the IT Services and IT Consulting industry, providing technology solutions to businesses, government, education, and healthcare customers in the United States, the United Kingdom, and Canada.
Company Size: CDW is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: CDW was founded in 1984 and has since grown to become a Fortune 500 company and member of the S&P 500 Index.
Company Description:
- CDW helps its customers navigate an increasingly complex IT market and maximize return on their technology investments.
- The company offers a full-stack, full-lifestyle approach with custom solutions, services, and relationships to bring customers' visions to life.
- CDW's experts bring decades of experience, scale, and deep industry expertise to deliver the full promise of what technology can do.
Company Specialties:
- Security and Cybersecurity
- Health Tech
- Retail Tech
- Small Business Tech
- Gov Tech
- Education Tech
- AI
- Cloud Solutions
- Digital Transformation
- Workplace Modernization
- Network Infrastructure
- DevOps
- IT Solutions & Services
- Cloud Governance
- Data Management
- IT Asset Management
- IoT
- Digital Workspace
- and Emerging Tech
Company Website: http://www.cdw.com
ASSUMPTION: CDW's extensive experience and expertise in the IT industry make it a strong choice for job seekers looking to grow their careers in technology.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of experience and expertise in sales, marketing, or a related field.
Reporting Structure: The Senior Brand Manager reports directly to the Partner Development Manager and works closely with various internal teams, including sales, finance, and marketing.
Work Arrangement: This role is on-site, requiring the candidate to work from CDW's office in Vernon Hills, IL.
Growth Opportunities:
- Potential career progression into management or executive roles within CDW.
- Opportunities to work with a diverse range of partners and industries, expanding skill sets and knowledge.
- Access to training and development programs to enhance professional growth.
ASSUMPTION: CDW's large size and diverse client base provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: CDW's headquarters is located in Vernon Hills, IL, with additional offices throughout the United States, the United Kingdom, and Canada.
Office Location(s): 200 N. Milwaukee Ave., Vernon Hills, IL 60061, US
Geographic Context:
- Vernon Hills is a suburb of Chicago, offering a mix of urban and suburban living.
- The area provides easy access to major highways and public transportation, making it convenient for commuters.
- Chicago offers a wide range of cultural, entertainment, and recreational opportunities.
Work Schedule: The work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with the possibility of occasional overtime or weekend work as needed.
ASSUMPTION: The work environment at CDW is collaborative and fast-paced, with a strong focus on customer satisfaction and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the Partner Development Manager and other relevant stakeholders.
- Background check and reference check (if applicable).
- Job offer and onboarding.
Key Assessment Areas:
- Sales and marketing experience and achievements.
- Industry knowledge and understanding of CDW's products and services.
- Communication and presentation skills.
- Problem-solving and strategic thinking abilities.
- Cultural fit and alignment with CDW's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of CDW's business and the technology industry in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.
- Research CDW's company culture and values to ensure a strong fit.
ATS Keywords: Sales, Marketing, Brand Management, Partner Development, Strategic Planning, Competitive Analysis, Product Launch, Financial Analysis, Stakeholder Management, IT Services, IT Consulting
ASSUMPTION: CDW's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required. CDW may provide training and support to help new hires develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Teamwork
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and open to change
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- How do you demonstrate CDW's core values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?
- How do you approach building and maintaining effective relationships with partners and stakeholders?
ASSUMPTION: CDW's company culture is collaborative, innovative, and focused on customer satisfaction. Candidates who demonstrate a strong fit with these values and work styles are more likely to succeed in the role.
⚠️ Potential Challenges
- Managing complex partner relationships and expectations.
- Balancing multiple projects and priorities simultaneously.
- Adapting to a fast-paced and ever-changing technology industry.
- Working with a diverse range of internal and external stakeholders.
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a deep understanding of the technology industry and CDW's products and services.
📈 Similar Roles Comparison
- This role is similar to other Senior Brand Manager or Partner Development Manager positions within the technology industry.
- However, CDW's large client base and diverse range of products and services may provide unique opportunities and challenges compared to other companies.
- Career progression in this role may lead to management or executive positions within CDW or other technology companies.
ASSUMPTION: While this role shares similarities with other Senior Brand Manager positions, the unique aspects of CDW's business and the technology industry make it a distinct opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a marketing plan for a new product launch with a complex partner.
- Analyzing industry trends and competitor activities to identify opportunities for CDW and its partners.
- Managing a cross-functional team to deliver a high-profile event or conference for a key partner.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, including strategic planning, project management, and stakeholder communication.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other teams within CDW, such as sales, finance, and marketing?
- What are the most significant challenges facing this role in the next 6-12 months?
- How does CDW support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://cdw.wd5.myworkdayjobs.com/Careers/job/Chicago--Adams---IL/Intel-Client-Sr-Brand-Manager_R25_00001790
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.
- Research CDW's company culture and values to ensure a strong fit.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
