📌 Core Information
🔹 Job Title: Interactive Designer - Performance Marketing
🔹 Company: SoFi
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time, On-Site
🔹 Category: Design, Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating compelling, high-converting designs across multiple channels
- Collaborating with performance marketing, product, compliance, and creative teams
- Implementing A/B testing to optimize designs
- Analyzing performance metrics to refine and optimize designs
ASSUMPTION: This role requires a strong understanding of performance marketing principles and UI/UX design. Candidates should be comfortable working cross-functionally and have experience with AI and automation tools.
📋 Key Responsibilities
✅ Craft compelling, brand and partner-aligned designs for email campaigns, website content, landing pages, paid ads, and lifecycle marketing
✅ Work closely with performance marketing, product, compliance, and creative teams to develop strategic messaging that drives customer action
✅ Implement A/B testing to continuously improve email subject lines, CTAs, and messaging for better engagement
✅ Analyze performance metrics and apply insights to refine and optimize designs for conversion and retention
✅ Stay ahead of industry trends in performance marketing, customer lifecycle strategies, and AI-driven content
ASSUMPTION: This role requires a data-driven mindset and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field
Experience: 3-5+ years of experience as a designer with a focus on performance marketing, digital advertising
Required Skills:
- Strong understanding of performance marketing principles, including CRO, paid search, display advertising, social media ads, and email marketing
- Solid grasp of UI/UX principles, with a portfolio showcasing user-friendly, visually appealing, and conversion-optimized designs
- Working knowledge of HTML/CSS for email formatting
- Experience with AI and automation tools
- Proficient in ideating, creating wireframes, and prototyping for web
- Data-driven mindset, with experience running A/B tests and optimizing design based on performance metrics
- Excellent collaboration skills—comfortable working cross-functionally and with partner brands
Preferred Skills:
- Experience in fintech, banking, credit cards, e-commerce, SaaS
- Experience with marketing platforms like Google Ads, Facebook Ads, and email marketing platforms
ASSUMPTION: Candidates should have a strong portfolio showcasing their design skills and experience with performance marketing.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level designer in San Francisco)
Benefits:
- Competitive salary
- Benefits package
- Career growth opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level designer in San Francisco. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- SoFi is a values-driven company on a mission to help our members get their money right
- We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better
- SoFi offers student loan refinancing, mortgages, personal loans, MBA loans, wealth management, life insurance, career strategy, and personal finance services
Company Specialties:
- Student Loan Refinancing
- Mortgages
- Personal Loans
- Wealth Management
- Life Insurance
- Career Strategy
Company Website: SoFi
ASSUMPTION: SoFi is a well-established company in the financial services industry, offering a range of products and services to help customers manage their finances.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Senior Manager, Performance Marketing Design
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career growth within the design or marketing teams
- Opportunities to work on high-impact projects and campaigns
- Chance to learn and grow within a dynamic, fast-paced environment
ASSUMPTION: This role offers opportunities for career growth and professional development within the design and marketing teams at SoFi.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 234 1st St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant design and marketing community
- The office is located in the South of Market (SoMa) district, close to public transportation and amenities
- The city offers a diverse range of cultural attractions, restaurants, and outdoor activities
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment at SoFi is modern, collaborative, and fast-paced, with a strong focus on creativity and data-driven decision-making.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Design challenge or case study presentation
- On-site interview with the design and marketing teams
- Final interview with the senior leadership team
Key Assessment Areas:
- Portfolio and design skills
- Understanding of performance marketing principles
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant design projects and achievements in your portfolio
- Tailor your resume and cover letter to emphasize your experience with performance marketing and design
- Prepare for the design challenge or case study presentation by researching SoFi's brand and marketing campaigns
ATS Keywords: Performance Marketing, Interactive Design, UI/UX, A/B Testing, HTML/CSS, Email Marketing, Landing Pages, Paid Ads, Customer Lifecycle, AI Tools, Collaboration, Cross-Functional Teams
ASSUMPTION: The application process at SoFi is competitive, with a strong focus on design skills and experience with performance marketing.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, XD)
- Sketch or Figma
- HTML/CSS
- JavaScript (basic knowledge)
- Braze (email marketing automation platform)
- Google Analytics
- Optimizely or other A/B testing tools
ASSUMPTION: This role requires proficiency in design tools such as Adobe Creative Suite or Sketch/Figma, as well as basic knowledge of HTML/CSS and JavaScript. Experience with email marketing automation platforms and A/B testing tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Member-first
- Transparency
- Community
- Integrity
- Growth
Work Style:
- Collaborative and data-driven
- Fast-paced and dynamic
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you align with SoFi's member-first value, and how have you demonstrated this in your previous roles?
- How do you stay up-to-date with industry trends in performance marketing, customer lifecycle strategies, and AI-driven content?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal. What was the outcome?
ASSUMPTION: SoFi values candidates who are member-focused, transparent, collaborative, and committed to continuous growth and improvement. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to demonstrate their alignment with SoFi's values.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Analyzing performance metrics and optimizing designs based on data may require a strong data-driven mindset and attention to detail
- Working in the financial services industry may require a strong understanding of compliance and regulatory requirements
ASSUMPTION: This role may present challenges related to working in a fast-paced environment, collaborating with cross-functional teams, and analyzing performance metrics. Candidates should be comfortable working in a data-driven, dynamic environment and be able to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Compared to other interactive designer roles, this position places a stronger emphasis on performance marketing and customer lifecycle strategies
- In the financial services industry, this role requires a strong understanding of compliance and regulatory requirements
- Career path for this role may include progression to senior designer, design manager, or transition to a marketing role within the company
ASSUMPTION: This role is unique in its focus on performance marketing and customer lifecycle strategies within the financial services industry. Candidates should have relevant experience and be comfortable working in a data-driven, dynamic environment.
📝 Sample Projects
- Designing and optimizing high-converting landing pages for SoFi's mortgage and personal loan products
- Creating engaging email campaigns to promote SoFi's student loan refinancing and wealth management services
- Developing and testing A/B variations of paid ads to improve click-through rates and conversions
ASSUMPTION: These sample projects demonstrate the range of design and optimization tasks required for this role, focusing on performance marketing, customer lifecycle strategies, and AI-driven content.
❓ Key Questions to Ask During Interview
- Can you describe the design team's collaboration process with other departments, such as marketing and compliance?
- How does SoFi approach A/B testing and optimization, and what tools do you use for this process?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how do you manage them?
- How does SoFi support the professional development and growth of its design team members?
- What are the most rewarding aspects of working on performance marketing campaigns at SoFi?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, work environment, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume, portfolio link, and a short cover letter telling us why you’d be a great fit through this link
- Tailor your resume and cover letter to emphasize your experience with performance marketing and design
- Prepare for the design challenge or case study presentation by researching SoFi's brand and marketing campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
