Interim Content Marketeer

📌 Core Information

🔹 Job Title: Interim Content Marketeer

🔹 Company: Vesper

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Part-Time, Contractor

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Remote or Amsterdam)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy that aligns with Vesper’s positioning and growth goals
• Creating high-quality, engaging content for various channels, including LinkedIn, newsletters, website, and paid channels
• Collaborating cross-functionally to translate expert insights into market-facing content
• Optimizing content for SEO to grow organic reach
• Supporting go-to-market initiatives for new product features and marketplace launches

ASSUMPTION: This role requires a strategic mindset and strong stakeholder management skills to balance content creation with business goals and cross-functional collaboration.

📋 Key Responsibilities

✅ Own and execute the content calendar across various channels, including LinkedIn, newsletters, website, and paid channels

✅ Refine and evolve Vesper’s content strategy to align with the company’s positioning, commercial priorities, and growth goals

✅ Craft sharp, high-impact copy that reflects Vesper’s tone of voice – factual, clear, and confident

✅ Lead the development of long-form content such as whitepapers, blogs, and strategic narratives

✅ Ensure content is discoverable and optimized for SEO, helping to grow Vesper’s organic reach

✅ Collaborate with analysts, product managers, and commercial leads to translate expert insights into market-facing content

✅ Work closely with the in-house designer to ensure brand consistency and elevate the visual and editorial quality of all content

✅ Support go-to-market initiatives for new product features and marketplace launches

ASSUMPTION: The role may require occasional overtime or flexibility in working hours to meet project deadlines or support launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Proven experience (2-5 years) in B2B content marketing, ideally in tech, SaaS, or food/commodities

Required Skills:

• Outstanding copywriting skills, with the ability to simplify complex topics without dumbing them down
• Strategic mindset – understands how content fits into broader marketing and business goals
• Working knowledge of SEO best practices and how to apply them in B2B content
• Strong stakeholder management skills and the confidence to work cross-functionally
• Familiarity with tools like HubSpot, Figma, and Adobe

Preferred Skills:

• Experience with content marketing in the commodities or food industry
• Fluency in additional languages (e.g., Dutch, French, German, Spanish)

ASSUMPTION: Candidates with experience in content marketing for tech or SaaS companies may have transferable skills but should be prepared to quickly understand the commodities industry.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (full-time equivalent, pro-rated for part-time or contract work)

Benefits:

• Flexible working hours and remote work options
• Opportunity to work on high-impact projects in a growing industry
• Collaborative and dynamic work environment

Working Hours: 20-40 hours per week, with flexibility to adjust based on project needs

ASSUMPTION: The salary range is estimated based on market rates for B2B content marketing roles in the Netherlands. The actual salary may vary depending on the candidate's experience and the specific arrangement (part-time, contract).

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically focused on global food trade and commodity markets

Company Size: 51-200 employees – large enough to offer diverse projects and growth opportunities, yet small enough for individual impact

Founded: 2018 – Vesper is a relatively young company with a strong focus on innovation and growth

Company Description:

• Vesper is transforming global food trade by making commodity markets more transparent, efficient, and fair
• The company offers a platform that brings together independent data, smart tools, and trading functionality to help companies make faster, better decisions
• Vesper aims to build credibility, clarity, and consistency in everything it publishes to elevate its brand and market presence

Company Specialties:

• Commodities (dairy, sugar, oils and fats, vegetable oils, agri commodities, etc.)
• Intelligent information and artificial intelligence
• Computer science and news
• Trade, futures, production levels, grains, import/export, and food ingredients

Company Website: vespertool.com

ASSUMPTION: Vesper's focus on commodities and global food trade may require candidates to quickly familiarize themselves with industry-specific terminology and trends.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including analysts, product managers, and commercial leads

Work Arrangement: Remote OK (Remote or Amsterdam) with flexible working hours (20-40 hours per week)

Growth Opportunities:

• Potential to extend the contract or transition to a full-time role based on performance and company needs
• Opportunity to work on high-impact projects and gain exposure to various aspects of content marketing and the commodities industry
• Possibility to grow within the marketing team or explore other functions within Vesper

ASSUMPTION: The interim nature of this role may provide unique opportunities for growth and learning, as the candidate will have the chance to make a significant impact in a short period.

🌍 Location & Work Environment

Office Type: Flexible – remote work is encouraged, with an option to work from the Amsterdam office

Office Location(s): Vijzelstraat 79, Amsterdam, Noord Holland 1017HG, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong tech and startup scene
• The Netherlands has a well-established commodities industry, with Amsterdam serving as a major hub
• The city offers a high quality of life, with excellent public transportation, healthcare, and education

Work Schedule: Flexible, with the option to work part-time or as a contractor

ASSUMPTION: The flexible work arrangement may require candidates to be self-motivated and able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Marketing Manager
• Take-home content assignment or case study
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Content creation and strategy development skills
• Cross-functional collaboration and stakeholder management
• Understanding of SEO best practices
• Alignment with Vesper's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Demonstrate your understanding of the commodities industry and Vesper's platform
• Showcase your ability to create engaging, high-quality content by including samples or providing links to your portfolio
• Prepare questions that demonstrate your interest in the role and Vesper's mission

ATS Keywords: Content Marketing, Copywriting, SEO, Stakeholder Management, B2B Marketing, Strategic Thinking, HubSpot, Figma, Adobe, Commodities, Food Industry, Tech, SaaS

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Figma (design and prototyping tool)
• Adobe Creative Suite (graphic design and video editing software)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)

ASSUMPTION: Familiarity with these tools is preferred, but candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Customer-focused
• Innovative
• Collaborative
• Transparent

Work Style:

• Dynamic and fast-paced
• Results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working cross-functionally and collaborating with diverse teams?
• Do you have a data-driven mindset and a strong attention to detail?

ASSUMPTION: Candidates who align with Vesper's company values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Balancing content creation with business goals and cross-functional collaboration
• Quickly understanding the commodities industry and Vesper's platform
• Managing time effectively in a flexible work arrangement
• Adapting to the interim nature of the role and potential changes in project scope

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to a full-time Content Marketeer role, this interim position offers the opportunity to make a significant impact in a shorter period
• Unlike some content marketing roles, this position requires a strong understanding of SEO best practices and the ability to optimize content for organic reach
• This role may provide unique growth opportunities, as the candidate will have the chance to work on high-impact projects and gain exposure to various aspects of content marketing and the commodities industry

ASSUMPTION: Candidates should consider their career goals and personal preferences when deciding whether this interim role is the right fit for them.

📝 Sample Projects

• Developing a content strategy for a new product launch, including blog posts, social media content, and email campaigns
• Creating a whitepaper on the future of the commodities market, incorporating insights from Vesper's analysts and product managers
• Optimizing existing content for SEO to improve organic reach and drive more traffic to Vesper's website

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Content Marketeer may be responsible for, but the actual projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this interim role fit into Vesper's long-term content marketing strategy?
• What are the most pressing content priorities for the first 30-60 days in this role?
• How does Vesper support the professional development and growth of its content marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Vesper collaborate with cross-functional teams to ensure content aligns with business goals and market needs?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.eu.greenhouse.io/vesper/jobs/4571903101
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Prepare questions that demonstrate your interest in the role and Vesper's mission
• If invited to a final interview, be prepared to discuss your approach to content strategy, creation, and optimization, as well as your ability to work cross-functionally and manage stakeholder relationships
• Follow up with the hiring manager within one week of your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.