📌 Core Information
🔹 Job Title: Interim Marketing Communications Coordinator
🔹 Company: Otterbein SeniorLife
🔹 Location: Lebanon, Ohio
🔹 Job Type: Temporary (not to exceed 12 weeks)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Maintaining marketing and communication efforts across multiple departments
- Ensuring brand messaging consistency across digital content and community engagement
- Managing digital marketing, content creation, social media, and project coordination
- Providing strategic consultation and planning for communication programs
ASSUMPTION: This role is temporary, with the possibility of a permanent position in the future. The ideal candidate will have experience in digital marketing, content creation, and project coordination.
📋 Key Responsibilities
✅ Provide strategic consultation, planning, and execution of communication programs to support company objectives
✅ Develop creative, results-oriented communication solutions that align with branding and messaging strategies
✅ Oversee and maintain brand consistency across all communication channels, ensuring adherence to corporate guidelines
✅ Manage internal and external communications, including press releases, announcements, and public relations efforts
✅ Collaborate with marketing teams to develop short- and long-term communication objectives and select appropriate media vehicles
✅ Write, edit, and publish content for various marketing channels, including blogs, newsletters, social media platforms, and websites
✅ Assist with search engine optimization (SEO) efforts and website content updates
✅ Ensure new information is regularly added to all communication vehicles, including company websites and social media
✅ Review and edit work submitted by external agencies and contractors for accuracy and brand consistency
✅ Develop, schedule, and monitor social media posts across platforms such as Facebook and LinkedIn
✅ Utilize Canva and other design tools to create visually appealing content
✅ Track social media metrics and adjust strategies to enhance engagement and reach
✅ Assist with planning and executing marketing campaigns, events, and sponsorships
✅ Coordinate the creation of promotional materials such as flyers, brochures, and advertisements
✅ Manage vendor relationships related to marketing collateral and printing needs
✅ Plan and coordinate the production of marketing communications and sales promotion materials
✅ Manage internal and external resources to maximize creativity, productivity, and cost efficiency
✅ Organize and maintain marketing assets, including photos, videos, and design files
✅ Track project timelines and ensure deadlines are met
✅ Collate regular reporting for multiple locations
ASSUMPTION: This role requires strong analytical skills, the ability to manage multiple platforms, and proficiency in reporting and data management. Advanced Excel skills, including the ability to run, export, and manipulate data for reporting purposes, are essential.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Project Management, or a related field
Experience: 3+ years of experience in marketing, communications, or project management
Required Skills:
- Strong writing, proofreading, and content development skills
- Proficiency in social media management, SEO, and email marketing
- Experience with graphic design tools (Canva, Adobe Creative Suite) and website management (WordPress, HubSpot preferred)
- Excellent organizational, multitasking, and project management abilities
- Strong communication and presentation skills, including speech-writing
- Creativity in content development and brand storytelling
- Familiarity with Microsoft Office Suite, Google My Business, and CRM platforms such as Point Click Care, Sherpa, and HubSpot
Preferred Skills:
- Familiarity with the senior living or healthcare industry
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the senior living or healthcare industry to excel in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on experience level and industry standards for marketing communications roles in Ohio)
Benefits:
- Competitive salary based on experience
Working Hours: Full-time, Monday-Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing communications roles in Ohio. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Otterbein SeniorLife operates in the Hospitals and Health Care industry, focusing on senior living communities, rehabilitation, and skilled nursing care.
Company Size: Otterbein SeniorLife has 1,001-5,000 employees, making it a mid-sized organization. This size allows for a supportive atmosphere and opportunities for growth.
Founded: Otterbein SeniorLife was founded in 1912 and has since served families and communities throughout Ohio and in Indiana.
Company Description:
- Otterbein SeniorLife offers independent and assisted living, rehabilitation and therapy, skilled nursing, and memory care services through its nine SeniorLife Communities.
- The organization is also the nation's largest provider of small house-based nursing care, with nine Ohio locations.
- Otterbein SeniorLife is guided by values that include respect, commitment, stewardship, community, quality, ministry, wisdom, and health.
Company Specialties:
- CCRC (Continuing Care Retirement Community)
- Assisted Living
- Continuing Care
- Skilled Nursing Care
- Rehabilitation Services
- Life Enrichment
- Nonprofit
- Home Health
- Hospice
- Wellness
- Memory Support
- and Lifeplan Community
Company Website: http://www.otterbein.org
ASSUMPTION: Otterbein SeniorLife is a well-established organization with a strong commitment to its mission and values. The company offers a unique working environment and a supportive atmosphere for employees.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 3+ years of experience in marketing, communications, or project management.
Reporting Structure: The Interim Marketing Communications Coordinator will report directly to the Marketing Director and work closely with various departments to maintain marketing and communication efforts.
Work Arrangement: This is an on-site, full-time position with standard business hours from Monday to Friday.
Growth Opportunities:
- Upon completion of the temporary assignment, there is a possibility of a permanent role within the organization.
- The role offers opportunities to work with various departments and gain experience in different aspects of marketing and communications.
- Otterbein SeniorLife provides a supportive atmosphere for employees to grow and develop their careers.
ASSUMPTION: While this role is temporary, it offers a unique opportunity to gain experience in a mid-sized organization and potentially transition to a permanent position.
🌍 Location & Work Environment
Office Type: Otterbein SeniorLife has multiple locations across Ohio and in Indiana. The primary office for this role is in Lebanon, Ohio.
Office Location(s): 3855 Lower Market St, Suite 300, Lebanon, Ohio 45036, US
Geographic Context:
- Lebanon, Ohio, is located in the southwestern part of the state, approximately 30 miles north of Cincinnati.
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.
- Lebanon is home to a diverse population and a strong sense of community.
Work Schedule: The work schedule for this role is full-time, Monday-Friday, with standard business hours.
ASSUMPTION: The work environment at Otterbein SeniorLife is supportive and collaborative, with a focus on maintaining brand messaging and digital content consistency across multiple departments.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link.
- Participate in a phone or video screening to assess your qualifications and fit for the role.
- Attend an in-person or virtual interview with the Marketing Director and potentially other team members to discuss your experience, skills, and career goals.
- Complete a background check and provide references as required.
Key Assessment Areas:
- Writing and content creation skills
- Social media management and digital marketing expertise
- Project coordination and organizational abilities
- Understanding of the senior living or healthcare industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the senior living or healthcare industry and how your background aligns with Otterbein SeniorLife's mission and values.
- Prepare examples of your writing, content creation, and project management work to showcase during the interview.
ATS Keywords: Marketing Communications, Digital Marketing, Content Creation, Social Media Management, Project Coordination, Senior Living, Healthcare Industry, Brand Consistency, SEO, Event Planning, Graphic Design, Microsoft Office Suite, Google My Business, CRM
ASSUMPTION: Otterbein SeniorLife uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Canva
- Adobe Creative Suite
- WordPress
- HubSpot
- Google My Business
- Point Click Care
- Sherpa
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have experience using them and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect: Value the older person as a child of God
- Commitment: Believe in the mission with loyalty and passion of purpose
- Stewardship: Use our time, talent, and treasure prudently with our neighbor in mind
- Community: Work with persons and organizations in a spirit of inclusiveness
- Quality: Strive to achieve the measure of excellence in all we are and wish to become
- Ministry: Perfect our service through faith, hope, and love
- Wisdom: Appreciate and value that which is borne of life’s experience in all persons
- Health: Promote the holistic well-being of individuals
Work Style:
- Collaborative and supportive team environment
- Focus on maintaining brand messaging and digital content consistency
- Opportunities to work with various departments and gain experience in different aspects of marketing and communications
Self-Assessment Questions:
- Do you align with Otterbein SeniorLife's values, particularly the value of respect for older persons?
- Are you comfortable working in a collaborative and supportive team environment, focusing on brand messaging and digital content consistency?
- Do you have experience working in the senior living or healthcare industry, and how has that influenced your approach to marketing and communications?
ASSUMPTION: Otterbein SeniorLife values candidates who demonstrate a strong commitment to their mission and a passion for working with older persons. A good cultural fit for this role involves aligning with the company's values and being comfortable working in a collaborative and supportive team environment.
⚠️ Potential Challenges
- Managing multiple platforms and maintaining brand consistency across various communication channels
- Balancing project coordination and administrative support responsibilities
- Adapting to a temporary role with the possibility of a permanent position in the future
- Working in a fast-paced environment with tight deadlines and multiple priorities
- Potential challenges related to the senior living or healthcare industry, such as regulatory requirements or sensitive client information
ASSUMPTION: These challenges are inherent to the role and the industry. Successful candidates will possess strong organizational, multitasking, and project management abilities to excel in this position.
📈 Similar Roles Comparison
- Compared to other marketing communications roles, this position offers a unique opportunity to work in the senior living or healthcare industry and gain experience in a mid-sized organization.
- Industry-specific context: The senior living or healthcare industry requires a strong understanding of regulatory requirements and a commitment to providing high-quality care and services to older persons.
- Career path comparison: This role offers opportunities to grow and develop skills in marketing and communications, with the possibility of transitioning to a permanent position within the organization.
ASSUMPTION: This role is unique in its focus on the senior living or healthcare industry and offers a valuable opportunity for candidates to gain experience in a mid-sized organization.
📝 Sample Projects
- Developing and executing a social media campaign to promote an upcoming community event, including creating visually appealing content and tracking metrics to enhance engagement and reach
- Managing the creation of promotional materials for a marketing campaign, including coordinating with vendors and ensuring brand consistency across all collateral
- Collaborating with various departments to develop and implement a communication strategy for a new service offering, including writing and designing content for multiple marketing channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from digital marketing and content creation to project coordination and event planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Otterbein SeniorLife support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does Otterbein SeniorLife measure the success of its marketing and communications efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other departments within the organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and shows that you have thought critically about the responsibilities and challenges associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the senior living or healthcare industry and your alignment with Otterbein SeniorLife's mission and values.
- Prepare examples of your writing, content creation, and project management work to showcase during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
