📌 Core Information
🔹 Job Title: Intermediate Copywriter
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and executing creative campaigns, advertising, and marketing content
- Collaborating with Art Directors and Designers to bring campaigns to life
- Crafting concept statements, insights, presentation flows, and storytelling
- Providing direction and contributing on set for photography and video shoots
- Building strong relationships with marketing and communication groups across RBC
ASSUMPTION: This role requires a strong strategic thinker with a creative mindset who can adapt to a fast-paced environment and work well with cross-functional teams.
📋 Key Responsibilities
✅ Conceptualize and craft strategic creative campaigns, advertising headlines, marketing messages, brand tone of voice, social and digital content, emails, website content, landing pages, OOH, video scripts, and more
✅ Collaborate with Art Directors and Designers to execute campaigns and digital solutions
✅ Craft concept statements, insights, presentation flows, and storytelling
✅ Give direction and contribute on set – photography and video shoots
✅ Share best practices and build strong relationships with marketing and other communication groups across RBC
ASSUMPTION: The ideal candidate will have experience working in a fast-paced environment and be comfortable multitasking and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience in copywriting at a creative agency
Required Skills:
- Proven experience in conceptualizing and executing creative campaigns
- Strong communication and presentation skills
- Ability to write for multiple audiences and clients
- Ability to think big picture strategy and ideate on 'the big idea'
- Familiarity with pre-production and post-production processes
Preferred Skills:
- Experience working in a start-up environment
- Experience working on brands in heavily regulated industries (finance, pharma, healthcare)
ASSUMPTION: Candidates with experience in a startup environment or working on regulated industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for intermediate copywriter roles in Toronto)
Benefits:
- Bonuses
- Flexible Benefits
- Competitive Compensation
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1864 (as a bank; RBC was founded in 1864 and has since grown into a global financial institution)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- capital markets
Company Website: http://www.rbc.com
ASSUMPTION: Working at RBC offers opportunities to grow professionally and contribute to the well-being of clients and communities.
📊 Role Analysis
Career Level: Intermediate (5-10 years of experience)
Reporting Structure: This role reports directly to the Creative Director or a similar role within the Marketing & Communications department
Work Arrangement: On-site (with potential for hybrid work arrangement in the future)
Growth Opportunities:
- Potential to grow into a senior copywriter or creative director role
- Opportunities to work on a variety of campaigns and projects
- Chance to gain experience in a large, global financial institution
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 20 King Street West, Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada
- Toronto is a multicultural city with a diverse range of neighborhoods and communities
- Toronto is known for its vibrant arts, culture, and entertainment scenes
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: Working in Toronto offers access to a wide range of cultural, recreational, and professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the creative director or a panel of stakeholders
- Background check and offer
Key Assessment Areas:
- Portfolio presentation and discussion
- Writing samples and exercises
- Cultural fit and alignment with RBC's values
- Problem-solving and strategic thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best work, including writing samples and campaign case studies
- Research RBC's brand voice and values to ensure your application aligns with the company's culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Be ready to discuss your portfolio and writing samples in detail during the interview
ATS Keywords: Copywriter, Creative Campaigns, Advertising, Marketing, Brand Tone of Voice, Social Media, Digital Content, Collaboration, Art Director, Design, Photography, Video, Storytelling, Strategy, ATS-optimized
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit with RBC.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (Asana, Trello, Jira)
- Content management systems (CMS)
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
ASSUMPTION: Familiarity with industry-standard tools and technologies is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Excellence
- Accountability
- Respect
Work Style:
- Collaborative and supportive
- Fast-paced and adaptable
- Results-driven and innovative
- Customer-focused and solutions-oriented
Self-Assessment Questions:
- How do you align with RBC's values, particularly 'Service' and 'Trust'?
- How do you handle working in a fast-paced, collaborative environment?
- How do you approach problem-solving and strategic thinking in your work?
ASSUMPTION: Candidates who demonstrate a strong fit with RBC's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a large, matrixed organization can present challenges in terms of communication and decision-making
- Managing multiple stakeholders and competing priorities can be demanding
- Balancing creativity and strategic thinking with tight deadlines and budget constraints can be challenging
- Navigating a large, complex organization may require strong networking and political savvy
ASSUMPTION: Candidates should be prepared to navigate a large organization and manage multiple stakeholders effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Associate Creative Director role in a creative agency
- However, working in-house at a large financial institution offers unique opportunities for career growth and exposure to a diverse range of projects
- Career paths in this role may lead to creative director or marketing director positions within the organization
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, as well as opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive brand style guide and tone of voice for a new product launch
- Creating a multi-channel marketing campaign to promote a new service offering
- Writing and designing social media content to engage and educate customers
- Collaborating with designers and art directors to create visually appealing and on-brand marketing materials
ASSUMPTION: Candidates should be prepared to discuss their portfolio and provide specific examples of their work in the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for the organization?
- What are the biggest challenges facing the marketing and communications department currently, and how can this role help address them?
- How does this role collaborate with other departments and stakeholders within the organization?
- What opportunities are there for professional growth and development in this role?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the organization, and can help you better understand the opportunities and challenges that come with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best work, including writing samples and campaign case studies
- Research RBC's brand voice and values to ensure your application aligns with the company's culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Be ready to discuss your portfolio and writing samples in detail during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
