Intermediate Specialist, Digital Marketing

📌 Core Information

🔹 Job Title: Intermediate Specialist, Digital Marketing

🔹 Company: University of Ottawa

🔹 Location: Ottawa, ON

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative digital communication strategies
• Providing expert advice on web content presentation and management
• Managing the operational processes related to the faculty's websites
• Collaborating with various stakeholders to identify and develop website information layout and architecture
• Working in a bilingual environment, with a focus on French and English proficiency

ASSUMPTION: This role requires a high level of expertise in digital marketing and web content management, as well as strong communication and interpersonal skills. The ideal candidate will have a proven track record in a similar role and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Designs and implements innovative digital communication strategies to optimize the visibility of the faculty or service on various web platforms

✅ Provides expert advice to members of the faculty or service with regard to writing and presenting web content to ensure that it is of high quality and complies with relevant policies and procedures

✅ Responsible for the operational processes related to managing the faculty or service’s websites, including coordinating activities that continuously update content

✅ Drafts, edits, translates, and maintains content on faculty or service websites while ensuring language quality, compliance with relevant standards, and search engine optimization

✅ Develops multimedia promotional materials and edits photos and videos as required

✅ Manages the faculty or service’s multimedia accounts and interacts with users and responds effectively to comments

✅ Develops and implements internal procedures, processes, and guidelines to promote compliance with standards and best practices in digital communication

✅ Plans and manages digital communication projects, defining the scope, determining steps, monitoring progress, making adjustments, and ensuring efficient communication between stakeholders

ASSUMPION: This role requires a high level of multitasking and project management skills, as well as the ability to work effectively with various stakeholders to ensure the successful implementation of digital communication strategies and website management.

🎯 Required Qualifications

Education: Bachelor’s degree in communication or a related field, or an equivalent combination of education and work experience

Experience: At least five years of experience in a similar role

Required Skills:

• Solid writing, editing, and proofreading skills
• Strong interpersonal and communication skills
• Knowledge of web technologies
• Experience working with web programming languages
• In-depth knowledge of standards used in web design and user friendliness
• Ability to develop digital communication strategies
• Knowledge of web accessibility guidelines and experience following them
• Knowledge of computer systems and software such as Windows, word processors, graphic design and web application software, multimedia platforms, spreadsheets, databases, presentation software, internet browsers, and email
• Ability to handle competing priorities
• In-depth knowledge of web development and web design processes
• Experience managing projects
• Strong organizational skills

Preferred Skills:

• Bilingual proficiency in French and English (spoken and written)

ASSUMPION: The ideal candidate for this role will have a strong background in digital marketing and web content management, with a proven track record of success in a similar role. They will also possess excellent communication and interpersonal skills, as well as the ability to work effectively in a bilingual environment.

💰 Compensation & Benefits

Salary Range: CAD $80,942.00 - $102,245.00 per year

Benefits:

• Defined Benefit Pension Plan
• Group Insurance Coverage
• Employee and Family Assistance Program

Working Hours: 35 hours per week

ASSUMPION: The salary range for this role is competitive and in line with industry standards for a similar position. The benefits package is comprehensive and designed to support the well-being of employees and their families.

📌 Applicant Insights

🔍 Company Context

Industry: The University of Ottawa is a public research university located in Ottawa, Ontario, Canada. It is the largest university in Ontario by total student enrollment and the second-largest in Canada.

Company Size: The University of Ottawa has over 5,000 employees, making it a large organization with a significant impact on the local economy and community.

Founded: The University of Ottawa was founded in 1848, making it one of the oldest universities in Canada.

Company Description:

• The University of Ottawa is committed to becoming a nationally and internationally recognized leader in innovative approaches to active living, health promotion, and quality health services.
• The University of Ottawa is committed to creating a culture of respect, teamwork, and inclusion, where collaboration, innovation, and creativity fuel the quest for research and teaching excellence.

Company Specialties:

• Hiring and Careers

Company Website: https://www2.uottawa.ca/about-us/careers

ASSUMPTION: The University of Ottawa is a large and dynamic organization with a strong commitment to research, teaching, and community engagement. It offers a wide range of career opportunities and is an attractive employer for individuals seeking to work in a challenging and innovative environment.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring a high level of expertise and experience in digital marketing and web content management.

Reporting Structure: The Intermediate Specialist, Digital Marketing will report directly to the Manager of Marketing and Communication.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• As the University of Ottawa continues to grow and expand its digital presence, there may be opportunities for the Intermediate Specialist, Digital Marketing to take on additional responsibilities or move into a more senior role.
• The University of Ottawa is committed to supporting the professional development of its employees and offers a range of training and development opportunities.

ASSUMPION: The Intermediate Specialist, Digital Marketing role offers a unique opportunity to work in a dynamic and challenging environment, with the potential for significant growth and development.

🌍 Location & Work Environment

Office Type: The University of Ottawa has a traditional office environment, with a mix of open-plan and private offices.

Office Location(s): The University of Ottawa's main campus is located in the Sandy Hill neighborhood of Ottawa, with additional facilities throughout the city.

Geographic Context:

• Ottawa is the capital of Canada and the fourth-largest city in the country, with a population of over 1 million people.
• Ottawa is located in the eastern part of southern Ontario, on the south bank of the Ottawa River, and is bordered by Gatineau, Quebec, to the north.
• The city has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this role is Monday to Friday, with the possibility of occasional weekend or evening work for specific events or projects.

ASSUMPION: The University of Ottawa offers a modern and dynamic work environment, with a strong commitment to supporting the well-being and work-life balance of its employees.

💼 Interview & Application Insights

Typical Process:

• The application process for this role will involve submitting a resume and cover letter through the University of Ottawa's careers website.
• Shortlisted candidates will be contacted for an initial phone or video screening interview.
• Candidates who advance to the next round will be invited for an in-person or virtual interview with the hiring manager and a panel of stakeholders.
• Final candidates may be required to complete a skills assessment or presentation as part of the interview process.
• Successful candidates will be contacted within a few weeks of the final interview and will be required to provide references and complete a background check.

Key Assessment Areas:

• Digital marketing and web content management expertise
• Communication and interpersonal skills
• Project management and organizational skills
• Bilingual proficiency in French and English
• Cultural fit with the University of Ottawa's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with digital marketing and web content management, as well as your ability to work effectively in a bilingual environment.
• Research the University of Ottawa's mission, values, and culture to demonstrate your fit for the organization.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.

ATS Keywords: Digital Marketing, Web Content Management, Project Management, Communication Skills, Bilingualism, Web Design, Content Development, Social Media Management, SEO, Graphic Design, Interpersonal Skills, Training, Analytical Skills, Multimedia Production, Organizational Skills, Web Accessibility

ASSUMPTION: The University of Ottawa's application process is competitive and thorough, with a strong focus on finding the best fit for the organization's culture and values.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or Drupal
• Web analytics tools such as Google Analytics
• Social media management platforms such as Hootsuite or Buffer
• Graphic design software such as Adobe Creative Suite or Sketch
• Project management tools such as Asana or Trello

ASSUMPTION: The Intermediate Specialist, Digital Marketing will be expected to have a high level of proficiency with a range of digital marketing and web content management tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of our work
• Integrity: Acting with honesty, fairness, and transparency in all our interactions
• Inclusion: Fostering a diverse and inclusive work environment where everyone feels valued and respected
• Collaboration: Working together to achieve common goals and drive success
• Accountability: Taking responsibility for our actions and their outcomes

Work Style:

• Dynamic and fast-paced, with a focus on innovation and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Results-driven, with a focus on achieving measurable outcomes and delivering value
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing and web content management?
• Are you comfortable working in a bilingual environment and communicating effectively with stakeholders from diverse backgrounds?
• Do you have strong project management and organizational skills, with the ability to handle competing priorities and meet tight deadlines?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on innovation and continuous improvement?

ASSUMPTION: The University of Ottawa values candidates who are highly skilled, adaptable, and committed to driving excellence in all aspects of their work.

⚠️ Potential Challenges

• The University of Ottawa is a large and complex organization, with a wide range of stakeholders and competing priorities. The Intermediate Specialist, Digital Marketing may face challenges in balancing these priorities and managing expectations from various stakeholders.
• The University of Ottawa is a bilingual institution, with a strong focus on French and English language proficiency. The Intermediate Specialist, Digital Marketing may face challenges in communicating effectively with stakeholders from diverse linguistic backgrounds.
• The University of Ottawa is committed to creating a culture of respect, teamwork, and inclusion. The Intermediate Specialist, Digital Marketing may face challenges in fostering a positive and inclusive work environment that supports the well-being and engagement of all employees.
• The University of Ottawa is a research-intensive institution, with a strong focus on innovation and continuous improvement. The Intermediate Specialist, Digital Marketing may face challenges in keeping up with the latest trends and best practices in digital marketing and web content management.

ASSUMPTION: The Intermediate Specialist, Digital Marketing role offers a unique opportunity to work in a dynamic and challenging environment, with the potential for significant growth and development. However, it also presents a range of potential challenges that require a high level of skill, adaptability, and resilience.

📈 Similar Roles Comparison

• Compared to similar roles in the private sector, the Intermediate Specialist, Digital Marketing role at the University of Ottawa may offer a more stable and secure work environment, with a strong focus on work-life balance and employee well-being.
• Compared to similar roles in other educational institutions, the University of Ottawa may offer a more dynamic and innovative work environment, with a strong focus on research and teaching excellence.
• Compared to similar roles in government, the University of Ottawa may offer a more flexible and adaptable work environment, with a strong focus on collaboration and teamwork.

ASSUMPTION: The Intermediate Specialist, Digital Marketing role at the University of Ottawa offers a unique opportunity to work in a dynamic and challenging environment, with a strong focus on innovation, collaboration, and teamwork. However, it also presents a range of potential differences and comparisons with similar roles in other sectors and industries.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy for a new faculty or service launch
• Managing a website redesign project to improve user experience and accessibility
• Creating and executing a social media campaign to raise awareness of a specific initiative or event
• Developing and delivering training sessions on web content management and best practices for faculty or service representatives

ASSUMPTION: The Intermediate Specialist, Digital Marketing role at the University of Ottawa offers a wide range of opportunities to work on innovative and impactful projects that drive digital engagement and communication excellence.

❓ Key Questions to Ask During Interview

• Can you describe the digital marketing and web content management strategies currently in place at the University of Ottawa, and how this role fits into those strategies?
• How does the University of Ottawa support the professional development and growth of its employees in digital marketing and web content management?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the University of Ottawa measure the success of its digital marketing and web content management initiatives, and how will this role contribute to those metrics?
• What are the biggest challenges facing the University of Ottawa's digital marketing and web content management efforts, and how can this role help to address them?

ASSUMPTION: The Intermediate Specialist, Digital Marketing role at the University of Ottawa offers a unique opportunity to work on innovative and impactful projects that drive digital engagement and communication excellence. However, it also presents a range of potential challenges and complexities that require a high level of skill, adaptability, and resilience.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing and web content management
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the University of Ottawa's mission, values, and culture to demonstrate your fit for the organization
• Follow up with the hiring manager within two weeks of submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.