📌 Core Information
🔹 Job Title: Intern Brand Marketing & Clienteling
🔹 Company: Mytheresa
🔹 Location: Munich, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand campaign implementation and monitoring
- Generating and analyzing reports for the Brand Marketing department
- Managing small projects independently
- Collaborating with external suppliers
- Gaining practical experience in a luxury fashion e-commerce environment
ASSUMPTION: This role is designed for students or recent graduates seeking to gain practical experience in brand marketing within the luxury fashion industry.
📋 Key Responsibilities
✅ Supporting the implementation and monitoring of brand campaigns and promotions for mytheresa
✅ Generating and analyzing reports for the entire Brand Marketing department
✅ Compiling data insights to inform decision-making
✅ Managing own small projects from inception to completion
✅ Providing administrative support for various other projects as needed
✅ Serving as the first point of contact for external suppliers
ASSUMPTION: Responsibilities may evolve based on the intern's skills, interests, and the team's needs.
🎯 Required Qualifications
Education: Economic studies, preferably with a marketing focus
Experience: First practical experience, with a passion for the fashion industry
Required Skills:
- Strong communication and organizational skills
- Excellent analytical skills
- Hands-on mentality and highly result-oriented
- Proficiency in Microsoft Office programs
- Excellent English skills, German is a plus
Preferred Skills:
- Experience with data analysis tools
- Basic knowledge of the luxury fashion industry
ASSUMPTION: While not explicitly stated, having some knowledge of the luxury fashion industry and data analysis tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Monthly gross salary of €2,222.00 for voluntary internships, or €1,100.00 for mandatory internships
Benefits:
- Mobile office with up to 40% of total contracted hours
- 12 days of vacation during the 6-month internship
- Discounted membership for selected sports platforms & gyms
- Discounted travel card
- Corporate Benefits Platform
- Access to LinkedIn Learning
- Individual support on mental health & well-being
Working Hours: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Mytheresa operates in the luxury fashion e-commerce industry, offering a curated selection of high-end designer brands.
Company Size: Mytheresa has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mytheresa was founded in 2006 and has since grown to become a world leader in digital luxury shopping.
Company Description:
- Mytheresa is an online luxury boutique offering a curated selection of high-end designer brands for women and men.
- The company was founded in Munich, Germany, and has since expanded its reach to customers worldwide.
- Mytheresa is known for its exceptional customer service, offering personalized styling advice and exclusive access to events.
Company Specialties:
- Luxury e-commerce
- Luxury fashion
- Digital luxury shopping
- International luxury retail
Company Website: www.mytheresa.com
ASSUMPTION: Mytheresa's focus on luxury fashion and e-commerce sets it apart from other retail companies, offering unique opportunities for interns.
📊 Role Analysis
Career Level: This internship is designed for students or recent graduates seeking to gain practical experience in brand marketing within the luxury fashion industry.
Reporting Structure: The intern will report directly to the Brand Marketing team and work closely with various departments, including marketing, sales, and customer service.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The intern can work from home up to 40% of their total contracted hours.
Growth Opportunities:
- Gaining practical experience in brand marketing and luxury fashion e-commerce
- Developing strong communication, organizational, and analytical skills
- Building a professional network within the luxury fashion industry
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: While not guaranteed, successful interns may be offered full-time positions within the company.
🌍 Location & Work Environment
Office Type: Mytheresa's headquarters is located in Aschheim/Munich, Germany, offering a modern and collaborative work environment.
Office Location(s): Einsteinring 9, Aschheim/Munich, Germany
Geographic Context:
- Munich is the capital of Bavaria, Germany's largest state, and is known for its vibrant culture, rich history, and high quality of life.
- The city is home to numerous multinational corporations and is a major hub for the luxury fashion industry.
- Munich offers a mix of urban and natural environments, with plenty of parks, museums, and cultural attractions.
Work Schedule: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: Munich's vibrant culture and central location make it an attractive place to live and work for interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Brand Marketing team
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational and time management skills
- Analytical and problem-solving skills
- Cultural fit and passion for luxury fashion
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for luxury fashion and e-commerce
- Showcase your analytical and problem-solving skills through relevant examples
- Prepare questions to ask the interviewer about the role and the company
ATS Keywords: Brand Marketing, Clienteling, Luxury Fashion, E-commerce, Data Analysis, Reporting, Project Management
ASSUMPTION: Mytheresa uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Expertise and passion for luxury fashion
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and respect
Work Style:
- Dynamic and fast-paced environment
- Results-driven and proactive
- Strong focus on customer experience and satisfaction
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you have a genuine passion for luxury fashion and e-commerce?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative team setting and enjoy working with others to achieve common goals?
ASSUMPTION: Mytheresa values employees who are passionate about luxury fashion, proactive, and able to work well in a team.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects
- Adapting to a fast-paced, dynamic work environment
- Managing expectations and delivering high-quality work under tight deadlines
- Navigating a large company with multiple departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and effective communication.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on brand marketing and clienteling within the luxury fashion e-commerce industry.
- Mytheresa's focus on luxury fashion sets it apart from other retail companies, offering unique opportunities for interns.
- This internship provides a well-rounded experience, with opportunities to work on various projects and gain exposure to different aspects of brand marketing.
ASSUMPTION: While there may be similarities with other marketing internships, this role is unique in its focus on luxury fashion e-commerce and brand marketing.
📝 Sample Projects
- Analyzing sales data to identify trends and make data-driven recommendations for brand campaigns
- Assisting in the planning and execution of luxury fashion events and trunk shows
- Collaborating with external suppliers to source and manage promotional materials
- Creating and presenting reports on brand performance and campaign effectiveness
ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and provide a sense of the types of tasks the intern may be asked to perform.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the overall brand marketing strategy for mytheresa?
- What opportunities are there for professional development and growth within the company?
- How does the Brand Marketing team collaborate with other departments, such as sales and customer service?
- What is the company culture like, and how does it support work-life balance?
ASSUMPTION: These questions are designed to help the applicant better understand the role, the team, and the company, and to demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for your interview by researching the company and practicing common interview questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
