📌 Core Information
🔹 Job Title: Intern European Digital Marketing
🔹 Company: Nintendo of Europe SE
🔹 Location: Frankfurt am Main, Germany
🔹 Job Type: Temporary, Full-Time
🔹 Category: Marketing, Sales & Digital Business
🔹 Date Posted: 2025-07-11
🔹 Experience Level: Students
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the European Digital Marketing team in planning and executing digital marketing campaign activities for all Nintendo products and services
- Assisting with Project Management for all digital marketing projects
- Monitoring and analyzing digital marketing campaigns using a project management tool
- Monitoring the sentiment of Nintendo's audiences
- Supporting the Digital Marketing Asset Creation team with agency briefings
- Helping with operational and administrative tasks
- Participating in the implementation and improvement of marketing automation and standardization processes
- Assisting in handling Nintendo of Europe’s digital marketing related data needs
ASSUMPTION: This role is designed to provide practical experience in digital marketing within the gaming industry. It offers a comprehensive overview of digital marketing activities and the opportunity to work on high-profile campaigns.
📋 Key Responsibilities
✅ Supporting the European Digital Marketing team in planning and executing digital marketing campaign activities for all Nintendo products and services
✅ Assisting with Project Management for all digital marketing projects
✅ Protocoling and monitoring digital marketing campaigns with a project management tool
✅ Monitoring sentiment of Nintendo's audiences
✅ Supporting the Digital Marketing Asset Creation team with agency briefings
✅ Helping with operational and administrative tasks such as workshop preparations, creation of presentations, and meeting coordination
✅ Participating in the implementation and improvement of marketing automation and standardization processes
✅ Assisting in handling Nintendo of Europe’s digital marketing related data needs from a business perspective in close cooperation with analytics and data engineering teams
ASSUMPTION: The role involves a mix of strategic, creative, and operational tasks, requiring strong organizational skills, attention to detail, and the ability to work effectively in a team.
🎯 Required Qualifications
Education: The internship must be mandatory for your current studies (proof from the university is required)
Experience: The minimum length of the mandatory internship should be 6 months, 1 year is preferred
Required Skills:
- Proficient use of Mac OS and Windows, as well as Microsoft Office
- Fluent written and spoken English language skills, another European and/or Japanese language skills would be a plus
- Strong interpersonal skills with the ability to work cooperatively and reliably, with a positive attitude
- Passion for games and the video game industry
- Interest in digital marketing topics and trends
- Strong affinity for numbers and data
Preferred Skills:
- First experience in project management and/or graphic design would be a plus
ASSUMPTION: This role requires a strong foundation in digital marketing principles, excellent communication skills, and a genuine interest in the gaming industry.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation is not specified. However, interns at Nintendo of Europe typically receive a stipend.
Benefits:
- Hands-on experience in digital marketing within the gaming industry
- Opportunity to work on high-profile campaigns
- possibility to extend the internship to 1 year
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The internship provides valuable experience and the opportunity to learn from industry professionals, but it is not a paid position.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, specifically focused on video games and gaming consoles
Company Size: Medium-sized company with 501-1,000 employees
Founded: 1990, with a rich history dating back to 1889
Company Description:
- Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards
- Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software
- Nintendo strives to expand the number of people who have access to its characters and worlds, with a continuing mission to put smiles on the faces of everyone it touches with unique entertainment experiences, centered on its integrated video game hardware and software products
Company Specialties:
- Video Games
- Video Game Publishing
- Video Game Marketing
- Consoles
- Handhelds
- Wii U
- Nintendo 3DS
- Public Relations
- Marketing
- Social Media
- Localization
- Translation
- Game Testing
- Programming
- Nintendo Switch
- Nintendo Switch 2
- and Multicultural
Company Website: https://www.nintendo.com/eu
ASSUMPTION: Nintendo of Europe is a well-established company in the gaming industry, offering a range of career opportunities and a dynamic work environment.
📊 Role Analysis
Career Level: Entry-level, designed for students seeking practical experience in digital marketing
Reporting Structure: The intern will report directly to the European Digital Marketing team
Work Arrangement: On-site, full-time, with the possibility of extending the internship to 1 year
Growth Opportunities:
- Potential extension of the internship to 1 year
- Possibility of a full-time position after the internship, depending on performance and business needs
- Opportunity to gain experience in various aspects of digital marketing within the gaming industry
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in digital marketing and potentially grow within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Goldsteinstraße 235, Frankfurt am Main, Germany
Geographic Context:
- Frankfurt am Main is the fifth-largest city in Germany and one of the major financial centers in Europe
- The city offers a vibrant cultural scene, with numerous museums, theaters, and music venues
- Frankfurt am Main is well-connected by public transportation, with an extensive network of trams, buses, and trains
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a 1-hour lunch break
ASSUMPTION: The office environment is professional yet collaborative, with a strong focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check and reference check
Key Assessment Areas:
- Digital marketing knowledge and skills
- Communication and interpersonal skills
- Cultural fit with the company and team
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Provide specific examples of your past projects or achievements that demonstrate your qualifications for the role
- Show enthusiasm for the gaming industry and Nintendo's products
ATS Keywords: Digital Marketing, Project Management, Marketing Campaigns, Sentiment Analysis, Marketing Automation, Marketing Data, Gaming Industry, Nintendo
ASSUMPTION: The application process is competitive, and strong digital marketing skills and a passion for the gaming industry are essential for success.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools is not required but would be an asset. The intern will receive training and support to develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Collaboration
- Integrity
- Inclusion
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Results-driven and data-focused
- Continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for games and the gaming industry?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a team setting and enjoy collaborating with others?
ASSUMPTION: Nintendo values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit with these values will be most successful.
⚠️ Potential Challenges
- The internship is unpaid, which may present financial challenges for some candidates
- The role may require working on weekends or evenings to support global marketing campaigns
- The internship may be extended to 1 year, which could impact personal or academic commitments
- The role is based in Frankfurt am Main, which may require relocation for some candidates
ASSUMPTION: These challenges should be carefully considered before applying, and candidates should be prepared to discuss how they would address them during the interview process.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing within the gaming industry, offering a comprehensive overview of marketing activities and the opportunity to work on high-profile campaigns
- Compared to other digital marketing internships, this role offers a more specialized and industry-specific experience
- Career progression may be faster in this role due to the unique insights gained into the gaming industry and Nintendo's products
ASSUMPTION: Candidates should consider their long-term career goals and whether this specialized experience aligns with their aspirations.
📝 Sample Projects
- Planning and executing a social media campaign to promote an upcoming Nintendo game release
- Analyzing the sentiment of Nintendo's audience on social media platforms and developing strategies to improve brand perception
- Assisting in the creation of marketing materials for a Nintendo event or conference
ASSUMPTION: These projects are designed to provide hands-on experience and help the intern develop their skills in digital marketing.
❓ Key Questions to Ask During Interview
- What are the most important qualities you look for in an intern for this role?
- How does this internship fit into the overall marketing strategy for Nintendo's products?
- What opportunities are there for growth and development within the company after the internship?
- How does the team collaborate and communicate to ensure the success of marketing campaigns?
- What is the company culture like, and how does it support the success of its employees?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Provide a mandatory letter from your university including the minimum and maximum duration of your internship
- Prepare for a phone or video screening and on-site or virtual interview with the hiring manager and team members
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
