📌 Core Information
🔹 Job Title: Intern - Italian Marketing B2C (x/f/m)
🔹 Company: Doctolib
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the Italian B2C Marketing team in Milan
- Contributing to daily tasks such as social media coordination, project management, copywriting, and material delivery
- Assisting in the creation, monitoring, and analysis of paid marketing campaigns
- Gaining hands-on experience in digital marketing and working with an international team
ASSUMPTION: This internship is designed to provide a well-rounded introduction to B2C marketing in the healthcare industry, with a focus on digital channels and cross-functional collaboration.
📋 Key Responsibilities
✅ Support the team in coordinating social media activities with agency partners, including project management tasks and tracking timelines and deliverables
✅ Supervise Doctolib’s owned channels and support writing clear, concise, and persuasive copies that resonate with patients while remaining aligned with Doctolib’s brand voice and style
✅ Handle the order and delivery of B2B2C materials to doctors, overseeing the ordering, inventory, and distribution of marketing materials
✅ Assist in the creation, monitoring, and analysis of paid marketing campaigns, primarily on Meta and Google platforms
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently on multiple tasks.
🎯 Required Qualifications
Education: Pursuing or recently graduated from a degree in Marketing, Business, or a related field
Experience: No prior work experience required, but relevant school projects or internships are a plus
Required Skills:
- Native-level Italian
- Fluent English
- Familiarity with CMS
- Strong attention to detail and ownership over work streams
Preferred Skills:
- Previous experience in B2C Marketing or omnichannel digital strategy
- Experience working in fast-paced environments
- Passion or experience in the healthcare industry
- Fluency in French or German
ASSUMPTION: Candidates should have strong communication skills, both written and verbal, and be comfortable working in a dynamic, international team.
💰 Compensation & Benefits
Salary Range: €1,000 per month (This is the provided salary, and no industry standard range is needed)
Benefits:
- Public transport allowance (ATM)
- Meal allowances
- Discounted Fitprime membership
Working Hours: Full-time (40 hours/week) with flexible office policy allowing hybrid and office-based work
ASSUMPTION: The salary and benefits package are competitive for an entry-level internship in Milan, considering the industry and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Doctolib operates in the digital health and software development industries, focusing on improving healthcare accessibility and simplifying practitioners' work-life across France, Germany, and Italy.
Company Size: Doctolib is a mid-sized company with 1,001-5,000 employees, providing an opportunity to work in a large team with international exposure.
Founded: 2013, with headquarters in Levallois-Perret, France
Company Description:
- Doctolib is a fast-growing, international company dedicated to improving access to healthcare for everyone
- They contribute to the digitalization of healthcare systems by simplifying practitioners' work-life and improving patient experience
- Doctolib values diversity, inclusion, and equal opportunities in their recruitment process
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection
- And security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's mission and values align with its commitment to improving healthcare accessibility and fostering a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and learning within the marketing department
Reporting Structure: The intern will report directly to the Local B2C Marketing team manager
Work Arrangement: Hybrid, with a flexible office policy allowing for both on-site and remote work
Growth Opportunities:
- Learning about digital marketing strategies in the healthcare industry
- Gaining hands-on experience in project management, copywriting, and campaign analysis
- Potential full-time employment opportunities after the internship, depending on performance and business needs
ASSUMPTION: This internship offers a well-structured onboarding program and various perks and benefits to support the intern's growth and success.
🌍 Location & Work Environment
Office Type: Modern, attractive office in Milan with regular breakfast offers and other benefits
Office Location(s): Via Vittor Pisani 19, Milano, IT
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, cultural, and financial hub
- The city is known for its fashion, design, and finance industries, as well as its rich history and cultural attractions
- Milan has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours/week) with flexible office hours and the possibility of remote work
ASSUMPTION: Milan offers a vibrant and dynamic work environment, with numerous cultural and professional opportunities for interns to explore.
💼 Interview & Application Insights
Typical Process:
- Initial interview with a Talent Partner to discuss the role and assess cultural fit
- Interview with the future manager, including a case study to evaluate problem-solving skills and marketing knowledge
- Job offer, contingent upon successful completion of the interview process
Key Assessment Areas:
- Language skills (Italian and English)
- Cultural fit with Doctolib's values and work environment
- Problem-solving skills and analytical thinking
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for the case study by demonstrating your understanding of marketing strategies and campaign analysis
- Show enthusiasm for Doctolib's mission and the opportunity to contribute to the digitalization of healthcare
ATS Keywords: Italian, English, CMS, Marketing, Campaign, Social Media, Project Management, Healthcare, Doctolib
ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- CMS (Content Management System)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Paid advertising platforms (e.g., Meta, Google Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing and can be learned or improved upon during the internship.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Responsible
- Expert
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you embody Doctolib's patient-centric value in your work?
- Describe a time when you had to adapt to a significant change in your work environment or project scope
- How do you ensure attention to detail and accuracy in your work, especially when managing multiple tasks?
ASSUMPTION: Candidates who align with Doctolib's values and work style will be more likely to succeed in the role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, dynamic environment that may require quick decision-making and adaptability
- Balancing the need for creativity and innovation with adherence to Doctolib's brand voice and style guidelines
- Navigating a large, international company with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and problem-solving skills, as well as a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Italian B2C marketing team within Doctolib, offering a specific cultural and linguistic context
- Compared to other marketing internships, this role offers a more targeted and specialized experience within the healthcare industry
- Career progression may include opportunities to transition into full-time roles within the marketing department or related fields
ASSUMPTION: This role provides a unique opportunity to gain experience in a specific market and industry, with potential for growth and development within the company.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new healthcare service or product
- Conducting market research and analysis to identify trends and opportunities in the Italian healthcare market
- Assisting in the creation and implementation of a marketing strategy to drive patient engagement and acquisition
ASSUMPTION: These sample projects reflect the diverse range of tasks and responsibilities that the intern may encounter during their time at Doctolib.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Doctolib's overall mission and goals?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Doctolib support work-life balance for its employees, particularly for interns?
- What are the most rewarding and challenging aspects of working in the Italian B2C marketing team?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their own professional development, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: careers.doctolib.com
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for the case study by demonstrating your understanding of marketing strategies and campaign analysis
- Show enthusiasm for Doctolib's mission and the opportunity to contribute to the digitalization of healthcare
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
