📌 Core Information
🔹 Job Title: Intern, Social & Content
🔹 Company: Klook
🔹 Location: Shenzhen, Guangdong, China
🔹 Job Type: Intern
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-01-20
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for Klook's Xiaohongshu (Little Red Book) account
- Managing the daily operations of Klook's corporate Xiaohongshu account
- Assisting in planning and executing quarterly social media campaigns
- Collaborating with cross-functional teams to ensure consistent branding
ASSUMPTION: This role requires strong writing skills, creativity, and familiarity with social media platforms. Previous experience in social media management and the travel industry is a plus.
📋 Key Responsibilities
✅ Plan and create content for Klook's Xiaohongshu account, ensuring quality and timeliness
✅ Manage the daily operations of Klook's corporate Xiaohongshu account
✅ Assist in planning and executing quarterly social media campaigns
✅ Collaborate with cross-functional teams to ensure consistent branding
✅ Follow up on design briefs to ensure quality delivery from the design team
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Communications, or a related field
Experience: None required, but relevant experience in social media management, content creation, or the travel industry is a plus
Required Skills:
- Strong writing skills with a solid textual foundation and a good sense of aesthetics
- Familiarity with design tools like Photoshop (preferred)
- Previous experience in social media management and Xiaohongshu (Little Red Book) is a plus
- Travel industry work experience is a plus
Preferred Skills:
- Fluency in English and Mandarin Chinese
- Experience with other social media platforms
- Knowledge of SEO best practices
ASSUMPTION: Candidates with relevant experience and a strong portfolio will be given priority.
💰 Compensation & Benefits
Salary Range: Internships at Klook are typically unpaid, but they offer valuable experience and the opportunity to work with a dynamic team in the travel industry.
Benefits:
- Gain practical experience in social media management and content creation
- Work in a fast-paced, multicultural environment
- Opportunities for career growth and development
Working Hours: Full-time (40 hours per week), Monday to Friday, with occasional weekend work as needed
ASSUMPTION: While this internship is unpaid, the experience and networking opportunities can be invaluable for a career in marketing or communications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel and experiences platform
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Klook is Asia's leading travel and experiences platform, offering a wide range of activities, tours, local transportation, and stays
- Founded in 2014, Klook is headquartered in Hong Kong with offices in major cities across Asia, Europe, and North America
- Klook's mission is to inspire and enable more moments of joy through travel and experiences
Company Specialties:
- eCommerce
- Travel tech
- Local experiences
- Technology
- Experiences
- Marketing
- Business development
- Software engineering
Company Website: www.klook.com
ASSUMPTION: Klook's fast-paced, multicultural environment offers interns a unique opportunity to gain experience in a dynamic and growing industry.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Social Media Manager
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Gain practical experience in social media management and content creation
- Learn from a dynamic and experienced team
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship provides a unique opportunity for personal and professional growth in the travel and experiences industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Shenzhen, China
Geographic Context:
- Shenzhen is a major city in southern China, known for its vibrant tech industry and proximity to Hong Kong
- The cost of living in Shenzhen is relatively high compared to other cities in China
- Shenzhen offers a mix of traditional Chinese culture and modern, cosmopolitan living
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with occasional weekend work as needed
ASSUMPTION: Shenzhen's vibrant tech industry and multicultural environment make it an ideal location for an internship in the travel and experiences industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision
Key Assessment Areas:
- Writing skills and creativity
- Familiarity with social media platforms
- Attention to detail and organizational skills
- Cultural fit and enthusiasm for the role
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Include examples of your previous work, such as blog posts, social media campaigns, or content you've created
- Prepare questions about the role, the team, and the company to demonstrate your interest and enthusiasm
ATS Keywords: Social media, content creation, Xiaohongshu, Little Red Book, travel industry, marketing, communications
ASSUMPTION: Klook's application process is competitive, and candidates with relevant experience and a strong portfolio will have an advantage.
🛠️ Tools & Technologies
- Photoshop
- Xiaohongshu (Little Red Book)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Push boundaries
- Ask for and give feedback
- Take ownership
- Help each other
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do I have strong writing skills and a good sense of aesthetics?
- Am I comfortable working in a fast-paced, multicultural environment?
- Do I have a passion for travel and experiences?
ASSUMPTION: Candidates who align with Klook's core values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working evenings and weekends as needed
- The role may involve managing multiple projects simultaneously, requiring strong organizational skills
- The travel and experiences industry can be competitive, and candidates may face challenges finding full-time employment after their internship
- The cost of living in Shenzhen may be higher than in other cities in China
ASSUMPTION: Candidates should be prepared to work hard and adapt to a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other social media and content creation internships in the travel and experiences industry
- However, Klook's focus on Asia and its unique platform set it apart from other companies
- Candidates should research Klook's competitors and compare their offerings to better understand the industry
ASSUMPTION: This role offers a unique opportunity to gain experience in the travel and experiences industry, with a focus on Asia and a dynamic, multicultural environment.
📝 Sample Projects
- Creating a social media campaign to promote a new travel destination
- Writing and designing a blog post about a unique local experience
- Managing Klook's Xiaohongshu account for a week, including planning, creating, and scheduling content
ASSUMPTION: These sample projects are designed to give candidates a sense of the day-to-day responsibilities of the role and the skills required to succeed.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing and communications strategy?
- What opportunities are there for growth and development within the team and the company?
- How does Klook support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Klook Careers website
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Prepare examples of your previous work, such as blog posts, social media campaigns, or content you've created
- Prepare questions about the role, the team, and the company to demonstrate your interest and enthusiasm
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
