International Brand Director

📌 Core Information

🔹 Job Title: International Brand Director

🔹 Company: Domino's Pizza

🔹 Location: Schiphol, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing initiatives across diverse markets
• Collaborating with Master Franchisee organizations to drive sales growth and brand development
• Leveraging market-specific expertise to improve Domino's tools, playbooks, and frameworks
• Acting as the Single Point of Contact (SPOC) for brand-related questions and leading consultations
• Fostering a collaborative culture and leading with a unified vision

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and market expertise to drive brand success across multiple regions.

📋 Key Responsibilities

✅ Define, tailor, and prioritize relevant strategic initiatives to accelerate sustainable and profitable sales growth and to develop the Brand

✅ Maintain market-specific expertise in marketing and brand topics, including product & service offerings, pricing, and communication

✅ Leverage insights and best-practices from market-specific product, value, and campaign initiatives, as well as share market needs to continuously improve DPI tools, playbooks, and frameworks

✅ Develop strong relationships with CMO and broader marketing teams within the Master Franchisee Organizations

✅ Act as the Single Point of Contact (SPOC) of Domino’s Pizza International (DPI) for brand-related questions for the markets in scope

✅ Lead consultations on marketing and brand-related topics such as pricing, brand positioning, menu management, product development, digital and media optimization

✅ Educate markets on creating comprehensive marketing strategies based on Domino's principles and provide guidance in making data-driven marketing decisions

✅ Train and provide access to tools, frameworks, and resources for pricing, brand positioning, product development, and media strategies. Ensure the use of Domino's Global Playbooks for brand consistency

✅ Support the development and optimization of e-commerce plans that align with broader marketing and media strategies

✅ Foster a collaborative culture and lead with a unified and ambitious vision

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic decision-making to drive brand success across diverse markets.

🎯 Required Qualifications

Education: Strong academic credentials, preferably an MBA

Experience: At least 10 years of marketing experience, with a minimum of 2 years in the restaurant or QSR industry and in a multi-market capacity. Experience in developing comprehensive marketing strategies within a multi-channel business model.

Required Skills:

• Exceptional communication skills with the ability to lead and influence at the C-suite level
• Strong analytical skills with experience in data-driven decision-making
• Demonstrated ownership to drive content and action through proactive problem-solving, pragmatism, and the ability to handle ambiguity with a continuous learning mindset. Solid project management skills and attention to detail
• Ability to thrive in a collaborative, complex cross-functional team environment

Preferred Skills:

• Proficiency in a second language spoken within the region
• Experience in consulting and P&L ownership

ASSUMPTION: Given the international nature of this role, proficiency in a second language spoken within the region would be highly beneficial. Additionally, experience in consulting and P&L ownership would be advantageous for driving strategic initiatives and managing cross-functional teams.

💰 Compensation & Benefits

Salary Range: Based on the experience level and industry standards for international marketing roles, the estimated salary range for this position is €120,000 - €160,000 per year. This estimate is inclusive of base salary and potential performance-based bonuses.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional growth and development within the global Domino's organization
• Dynamic and collaborative work environment

Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility to accommodate business needs and travel requirements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for international marketing roles with similar experience requirements. The actual salary may vary depending on factors such as individual qualifications, market conditions, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Domino's Pizza operates in the competitive quick-service restaurant (QSR) industry, focusing on pizza delivery and carryout. The company has a strong global presence, with approximately 17,100 stores in 90 markets worldwide.

Company Size: Domino's Pizza is a large, publicly-traded company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse markets and teams.

Founded: Domino's Pizza was founded in 1960 and has since grown to become one of the world's top public restaurant brands, known for its innovative franchise and corporate team members who are driven to win.

Company Description:

• Domino's Pizza is committed to making each day better than the last, with a focus on delivering great pizza and more in every neighborhood
• The company is dedicated to technology innovation, such as voice-ordering apps and digital advertising, to enhance the customer experience and drive growth
• Domino's Pizza fosters a fun and collaborative work environment, where team members are inspired to make a difference and contribute to the brand's success

Company Specialties:

• Pizza and sandwiches
• Marketing and advertising
• Technology and data analytics

Company Website: Domino's Careers

ASSUMPTION: Domino's Pizza is a well-established company with a strong global presence and a commitment to innovation and customer satisfaction. This role offers the opportunity to work for a recognized brand in the QSR industry and contribute to its continued success.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, cross-functional collaboration, and market expertise.

Reporting Structure: The International Brand Director will report directly to the Vice President of International Marketing and work closely with Master Franchisee organizations and various cross-functional teams within Domino's Pizza International.

Work Arrangement: This is an on-site role based in Schiphol, Netherlands, with the expectation of traveling up to 30% within the region and internationally, depending on business needs.

Growth Opportunities:

• Potential to expand the role's scope and impact as the company continues to grow and enter new markets
• Opportunities to work on high-impact projects and initiatives that drive brand success across diverse regions
• Possibility to develop and mentor team members, contributing to the growth and development of the marketing organization

ASSUMPTION: This role offers significant growth potential, as the company continues to expand its global presence and invest in its marketing capabilities.

🌍 Location & Work Environment

Office Type: The International Brand Director will work in a corporate office environment, with the expectation of traveling to various markets and Master Franchisee locations as needed.

Office Location(s): Schiphol, Netherlands

Geographic Context:

• The Netherlands is a key market for Domino's Pizza, with a strong presence and growth potential
• Schiphol is a major international airport hub, offering convenient access to global markets
• The region is home to a diverse and multicultural workforce, providing opportunities for cross-cultural collaboration and learning

Work Schedule: Full-time position with a standard workweek of 40 hours, with flexibility to accommodate business needs and travel requirements.

ASSUMPTION: The location and work environment for this role offer a unique opportunity to work in a global hub, with exposure to diverse markets and cultures.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with cross-functional stakeholders to evaluate strategic thinking, market expertise, and communication skills
• Final interview with the Vice President of International Marketing to discuss the role's fit within the organization and long-term growth potential

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Cross-functional collaboration and stakeholder management skills
• Market expertise and understanding of the QSR industry
• Communication and presentation skills, with the ability to influence at the C-suite level

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic initiatives, and cross-functional collaboration successes
• Prepare examples of your data-driven decision-making and problem-solving skills, demonstrating your ability to drive results in complex environments
• Research Domino's Pizza's global presence, marketing strategies, and recent innovations to showcase your understanding of the brand and industry

ATS Keywords: International Brand Director, Marketing Strategy, Brand Development, Team Leadership, Consulting, P&L Ownership, Communication Skills, Data-Driven Decision Making, Project Management, Analytical Skills, Problem Solving, Collaboration, E-commerce Optimization, Market Expertise, Training, Digital Marketing, Menu Management

ASSUMPTION: Given the competitive nature of this role, applicants should focus on demonstrating their strategic thinking, market expertise, and cross-functional collaboration skills throughout the application and interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in industry-standard marketing, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and results-driven mindset
• Fun and positive work environment

Work Style:

• Strategic and forward-thinking
• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and resilient in the face of ambiguity
• Results-oriented and action-driven

Self-Assessment Questions:

• How do you align with Domino's Pizza's customer-centric approach, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to adapt to a changing market or environment, and how did you drive results in that situation?
• How do you approach collaborating with cross-functional teams, and can you share a success story that demonstrates your ability to influence and drive consensus?

ASSUMPTION: Domino's Pizza values a customer-centric, innovative, and collaborative work environment. Applicants should be prepared to demonstrate their alignment with these values and provide concrete examples of their relevant skills and experiences.

⚠️ Potential Challenges

• Managing multiple markets and stakeholders with varying priorities and objectives
• Balancing global brand consistency with local market customization
• Navigating a complex, matrixed organization with multiple levels of influence
• Adapting to a fast-paced, dynamic work environment with shifting priorities and deadlines

ASSUMPTION: This role presents unique challenges related to managing diverse markets, stakeholders, and a complex organization. Applicants should be prepared to demonstrate their ability to thrive in such an environment and provide examples of their success in similar situations.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on driving brand success across diverse international markets, requiring a high degree of strategic thinking, cross-functional collaboration, and market expertise
• This role offers the opportunity to work for a globally recognized brand in the QSR industry, with a strong focus on innovation and customer satisfaction
• Career progression in this role may involve expanding the scope of responsibilities, taking on additional markets, or moving into a regional or global leadership position within the marketing organization

ASSUMPTION: This role offers a unique combination of international market focus, strategic decision-making, and cross-functional collaboration, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new market launch, including product offerings, pricing, and communication channels
• Conducting a market analysis to identify growth opportunities and optimize marketing spend across multiple regions
• Leading a cross-functional team to develop and launch a global digital marketing campaign, driving brand awareness and customer engagement

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and market-focused nature of the International Brand Director role, highlighting the opportunity to drive significant impact and results in this position.

❓ Key Questions to Ask During Interview

• How does this role fit within the broader marketing organization, and what are the key priorities for the first 90 days?
• Can you describe the dynamic between Domino's Pizza International and the Master Franchisee organizations, and how does this role support that relationship?
• What are the most pressing marketing challenges facing Domino's Pizza in the region, and how does this role address those challenges?
• How does Domino's Pizza support the professional growth and development of its marketing team members, and what opportunities exist for this role to contribute to that growth?
• What is the company's approach to fostering a positive and inclusive work environment, and how does this role contribute to that culture?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic focus, cross-functional collaboration, and growth potential, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Domino's Careers
• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic initiatives, and cross-functional collaboration successes
• Prepare examples of your data-driven decision-making and problem-solving skills, demonstrating your ability to drive results in complex environments
• Research Domino's Pizza's global presence, marketing strategies, and recent innovations to showcase your understanding of the brand and industry
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.