International Field Marketing Principal

📌 Core Information

🔹 Job Title: International Field Marketing Principal

🔹 Company: StrongDM

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Acting as the regional marketing leader ("CMO for the region") for international markets outside North America
• Developing and executing regional marketing strategies to build brand awareness, drive pipeline, and accelerate revenue
• Adapting global priorities to local market dynamics and executing various marketing initiatives tailored to the region's unique needs
• Collaborating with cross-functional teams to align on priorities and outcomes, ensuring a consistent brand experience worldwide

ASSUMPTION: This role requires a strategic thinker with a global mindset, cultural sensitivity, and the ability to thrive in a fast-paced, high-growth environment. Experience in regional or international marketing is crucial for success in this position.

📋 Key Responsibilities

✅ Act as the regional marketing leader (“CMO for the region”), driving end-to-end strategy, planning, and execution for all marketing initiatives in international markets.

✅ Define and manage a localized field marketing and ABM strategy that aligns with global priorities while addressing the specific regional cultural, industry, and buying nuances.

✅ Execute integrated regional event programs—including industry trade shows, hosted prospect/customer events, and partner activations—that build awareness and drive qualified pipeline.

✅ Leverage Account-Based Marketing (ABM) strategies to deliver highly targeted campaigns and experiences for high-priority accounts, partnering closely with sales to deepen engagement and accelerate deal cycles.

✅ Collaborate with sales, partner, and customer success teams to define regional goals, co-develop programs, and execute field activities that accelerate revenue growth.

✅ Own regional marketing planning, budget management, and ROI tracking, demonstrating clear impact on pipeline and business goals.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to execute multiple campaigns and events in parallel with remote and cross-cultural teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B marketing, with demonstrated success leading international or regional programs

Required Skills:

• Proven ability to act as a marketing leader for a region—balancing strategic planning, creative execution, and cross-functional alignment
• Strong understanding of regional differences in marketing, customer behavior, and event execution across EMEA, APAC, or LATAM markets
• Demonstrated track record of driving pipeline and revenue through targeted field programs and event marketing
• Excellent communication, presentation, and stakeholder management skills
• Strong project management experience; able to execute multiple campaigns and events in parallel with remote and cross-cultural teams
• Familiarity with SFDC, marketing automation platforms, and project management tools

Preferred Skills:

• Fluency in multiple languages
• Experience working with diverse, global teams
• Background in cybersecurity or related industries

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: £120,000 - £150,000 per year + equity

Benefits:

• Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United Kingdom. The actual salary may vary depending on factors such as the candidate's experience and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: StrongDM operates in the Software Development industry, specializing in Cybersecurity and Privileged Access Management (PAM) solutions.

Company Size: StrongDM is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: StrongDM was founded in 2015 and is headquartered in Burlingame, California, with a strong presence in the United Kingdom.

Company Description:

• StrongDM is the world's only policy-based Zero Trust PAM platform, enabling precise control over privileged actions and granting secure, compliant, and frustration-free access to all critical infrastructure.
• The company seamlessly integrates with every environment and protocol, providing responsive 24/7 support to its customers.
• StrongDM's mission is to secure access, zero trust, and help customers achieve secure, dynamic, and fine-grained control over access to their most sensitive resources.

Company Specialties:

• Cybersecurity
• Privileged Access Management (PAM)
• Policy-based Access Control
• Zero Trust Security
• Identity and Access Management (IAM)
• Continuous Authorization
• Just-in-Time Access
• Vendor Access Management
• Compliance (NIST 800-53)
• Enterprise and Cloud Security

Company Website: https://www.strongdm.com

ASSUMPTION: StrongDM's focus on Zero Trust PAM and commitment to customer success make it an attractive employer for marketing professionals seeking to work in the cybersecurity industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in regional or international marketing.

Reporting Structure: The International Field Marketing Principal reports directly to the Director of Field & Event Marketing and works closely with global marketing, sales, and partner teams.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from the United Kingdom or other international locations.

Growth Opportunities:

• As StrongDM continues to expand its global presence, there may be opportunities for the incumbent to grow into a leadership role or take on additional responsibilities within the marketing organization.
• The company's fast-paced, high-growth environment provides ample opportunities for professional development and career advancement.

ASSUMPTION: Given StrongDM's rapid growth and expansion, there is potential for the right candidate to grow with the company and take on additional responsibilities as the organization continues to scale.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from the United Kingdom or other international locations

Office Location(s): Burlingame, California (headquarters); United Kingdom (remote)

Geographic Context:

• The United Kingdom offers a vibrant and dynamic business environment, with a strong focus on technology and innovation.
• The region is home to numerous tech hubs and startups, providing ample opportunities for networking and collaboration.
• The United Kingdom's central time zone allows for effective collaboration with teams based in North America and other international locations.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and international time zone considerations

ASSUMPTION: The remote-friendly work environment at StrongDM allows for greater flexibility and work-life balance, while also enabling the company to attract top talent from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and skills-based interviews with the hiring manager and cross-functional team members
• Final interview with the Director of Field & Event Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and stakeholder management
• Cultural sensitivity and adaptability
• Project management and execution skills
• Communication and presentation skills

Application Tips:

• Highlight your experience in regional or international marketing and provide specific examples of how you've adapted global priorities to local market dynamics.
• Tailor your resume and cover letter to emphasize your skills and experience in B2B marketing, event marketing, and ABM strategies.
• Prepare for behavioral interview questions that focus on your ability to work with remote and cross-cultural teams, as well as your experience in driving pipeline and revenue growth through targeted marketing campaigns.

ATS Keywords: B2B Marketing, Regional Marketing, International Marketing, Event Marketing, ABM, Pipeline Generation, Revenue Growth, Cross-Functional Collaboration, Stakeholder Management, Project Management, Cultural Sensitivity, Global Mindset

ASSUMPTION: StrongDM uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce (SFDC)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Cvent, Bizzabo)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. StrongDM provides training and support to help new employees get up to speed quickly.

👔 Cultural Fit Considerations

Company Values:

• Embrace the mission
• Pursue mastery
• Win together

Work Style:

• Dynamic and fast-paced environment
• Collaborative and cross-functional teams
• Focus on customer success and satisfaction

Self-Assessment Questions:

• Do you embrace StrongDM's mission to secure access and zero trust?
• Are you comfortable working in a fast-paced, high-growth environment?
• Do you thrive in collaborative, cross-functional teams and enjoy working with diverse, global colleagues?

ASSUMPTION: StrongDM values candidates who are passionate about their mission, committed to pursuing mastery in their field, and eager to work together to achieve success.

⚠️ Potential Challenges

• Managing multiple campaigns and events in parallel with remote and cross-cultural teams
• Adapting global priorities to local market dynamics and cultural nuances
• Balancing strategic planning, creative execution, and cross-functional alignment
• Proving ROI and demonstrating clear impact on pipeline and business goals

ASSUMPTION: These challenges can be overcome by a strong project management skillset, cultural sensitivity, and a global mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of regional differences in marketing, customer behavior, and event execution across multiple international markets.
• StrongDM's focus on Zero Trust PAM and commitment to customer success sets it apart from other companies in the cybersecurity industry.
• This role offers significant growth opportunities as StrongDM continues to expand its global presence and scale its marketing organization.

ASSUMPTION: Candidates with experience in regional or international marketing roles within the cybersecurity industry may find this position particularly appealing.

📝 Sample Projects

• Developing and executing a regional marketing strategy for EMEA that drives pipeline and accelerates revenue growth
• Planning and executing a series of targeted events for high-priority accounts in APAC, leveraging ABM strategies to deepen engagement and accelerate deal cycles
• Collaborating with sales and customer success teams to define regional goals and co-develop programs that accelerate revenue growth in LATAM markets

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the International Field Marketing Principal role, as well as the need for strong project management and cross-functional collaboration skills.

❓ Key Questions to Ask During Interview

• How does StrongDM support the growth and development of its international marketing teams?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does StrongDM ensure a consistent brand experience worldwide, while also adapting to local market dynamics?
• What opportunities exist for collaboration and knowledge-sharing with other marketing teams within the organization?
• How does StrongDM approach diversity, equity, and inclusion (DEI) in its global marketing efforts?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the company's global marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in regional or international marketing, event marketing, and ABM strategies
• Prepare for behavioral interview questions that focus on your ability to work with remote and cross-cultural teams, as well as your experience in driving pipeline and revenue growth through targeted marketing campaigns
• Follow up with the StrongDM HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.