International Paid Search Specialist

📌 Core Information

🔹 Job Title: International Paid Search Specialist

🔹 Company: Newfold Digital

🔹 Location: United Kingdom

🔹 Job Type: Remote

🔹 Category: 💸 Paid Advertising (PPC, SEM), 👔 Marketing Internships & Entry-Level

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing international PPC campaigns for different regional search engines.
• Leveraging Google Performance Max and Demand Gen strategies.
• Analyzing and deriving insights for campaign optimization.
• Collaborating with cross-functional teams to align with business objectives.

ASSUMPTION: The position will likely involve a significant focus on international campaign strategies and collaboration due to the company's global reach.

📋 Key Responsibilities

✅ Manage and optimize international paid search campaigns across various search engines to drive performance and efficiency.

✅ Develop and execute strategies leveraging Search, Performance Max (PMax), and Demand Gen strategies.

✅ Analyze campaign data and generate insights for efficiency improvement using various levers.

✅ Test and iterate on ad creatives, copy, and landing pages to enhance conversion rates.

✅ Stay updated on global paid search trends and platform updates.

✅ Collaborate with analytics, creative, and regional marketing teams.

✅ Manage budgets efficiently ensuring campaigns meet KPIs.

✅ Report on campaign performance with insights for optimization.

ASSUMPTION: The role includes independent work and initiative due to the need for proactive problem-solving and strategy development.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years managing paid search campaigns, preferably in an international setting.

Required Skills:

• Strong expertise in Google Ads and Microsoft Advertising.
• Proven experience with Google Performance Max (PMax) and Demand Gen campaigns.
• Strong analytical skills and experience with performance measurement tools.

Preferred Skills:

• Experience with feed-based advertising and automation tools.
• Strong communication skills for global team collaboration.

ASSUMPTION: Preferred skills suggest a focus on modern digital marketing tools and technologies which align with industry trends.

💰 Compensation & Benefits

Salary Range: Not specified; typically aligns with industry standards in remote international PPC roles.

Benefits:

• Excellent pension scheme.
• Generous vacation days.
• Educational sponsorship and more.

Working Hours: 40 hours per week with potential flexibility due to remote structure.

ASSUMPTION: Benefits likely emphasize work-life balance and professional development due to the inclusive and diverse company culture.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on web technology and online marketing solutions.

Company Size: 1,001-5,000 employees; offers the resources of a larger company with opportunities for cross-department networking.

Founded: Established in 2021 from a merger of significant web service entities.

Company Description:

• Serving nearly seven million customers globally.
• Portfolio includes leading brands like Bluehost, HostGator, and Yoast.
• Focus on helping customers build effective digital presences.

Company Specialties:

• Web hosting and domains.
• Online marketing and SEO.
• Website building and WordPress solutions.

Company Website: https://newfold.com

ASSUMPTION: As a significant player with multiple renowned brands, Newfold Digital likely offers robust career growth through diverse experiences.

📊 Role Analysis

Career Level: Mid-level, entry to managerial path in international digital marketing.

Reporting Structure: Likely reports to a direct manager within the digital marketing department or a regional manager.

Work Arrangement: Primarily remote; collaboration across various time zones may influence scheduling.

Growth Opportunities:

• Potential progression to senior management roles in international marketing.
• Opportunities for skill expansion through education sponsorship.
• Diverse task exposure across different markets.

ASSUMPTION: The role's international component suggests exposure to global marketing trends and strategies, beneficial for career growth.

🌍 Location & Work Environment

Office Type: Remote with opportunities for hybrid or in-office arrangements if desired.

Office Location(s): Various global locations, including Jacksonville, Florida, and major cities worldwide.

Geographic Context:

• Connected to global teams, requiring adeptness in digital communication tools.
• Remote work promotes a flexible lifestyle balance.
• Dynamic work environment with diverse cultural exposure.

Work Schedule: Flexibility in schedule due to remote nature, but 40 hours/week expected.

ASSUMPTION: Remote work is likely well-supported with tools and policies given the company's diverse, global presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Initial screening interview, likely via video call.
• Technical or skills assessment related to PPC and SEM strategies.

Key Assessment Areas:

• Proficiency in PPC campaign management.
• Analytical competencies and data-driven decision-making.
• Problem-solving abilities within international digital marketing.

Application Tips:

• Highlight experience with international and regional digital marketing campaigns.
• Emphasize proficiency in Google and Microsoft advertising platforms.
• Showcase examples of problem-solving and ROI improvements.

ATS Keywords: Paid Search Management, Google Ads, Microsoft Advertising, SEM, International Campaigns.

ASSUMPTION: The interview process will likely include discussions on handling campaigns across multiple regions and platforms.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Performance measurement tools like Google Analytics

ASSUMPTION: Given the role's focus on digital advertising, familiarity with a range of PPC tools and platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Innovation and collaboration
• Community impact through tech solutions

Work Style:

• Independent and self-driven.
• Highly collaborative with cross-functional teams.
• Flexible to time-zone and cultural differences.

Self-Assessment Questions:

• Am I comfortable working across various global regions?
• Do I thrive in a data-driven, results-oriented environment?
• Am I skilled in leveraging digital tools for effective marketing strategies?

ASSUMPTION: Cultural fit will lean heavily on adaptability to diverse work environments and openness to continuous learning.

⚠️ Potential Challenges

• Managing time and communication across global regions.
• Staying updated with rapid changes in digital advertising platforms.
• Balancing multiple campaign demands simultaneously.
• Adapting strategies to diverse cultural and market expectations.

ASSUMPTION: Challenges will primarily revolve around the dynamic and fast-paced nature of international digital marketing.

📈 Similar Roles Comparison

• Emphasis on international markets often unique in similar digital marketing roles.
• Scope of role includes managing diverse regional campaigns, which may be absent in more locally-focused positions.
• Greater focus on global platforms like Google and Microsoft outside the typical localized digital ad roles.

ASSUMPTION: This role's comparison addresses unique international aspects not always present in domestic digital marketing jobs.

📝 Sample Projects

• Launching a multilingual campaign across Europe.
• Optimizing cross-regional Google Ads campaigns for enhanced ROI.
• Developing automated bidding strategies to improve cost-efficiency in diverse markets.

ASSUMPTION: Project examples are suggested based on typical responsibilities in international PPC roles.

❓ Key Questions to Ask During Interview

• What are the main regions or markets I will manage?
• How does the team collaborate across different time zones?
• What tools and resources will be available to support campaign analysis?
• Can you describe a successful campaign strategy previously employed by the team?
• How does the company stay ahead of industry changes in digital marketing?

ASSUMPTION: Questions focus on understanding role scope, team dynamics, and organizational resources.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant international PPC campaign experience.
• Highlight analytical skills with examples of problem-solving in your cover letter.
• Be ready for a skills assessment focusing on digital marketing strategies.
• Research the company thoroughly to align your goals with Newfold Digital's mission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.