International Shopper & Trade Marketing Manager

📌 Core Information

🔹 Job Title: International Shopper & Trade Marketing Manager

🔹 Company: yfood Labs GmbH

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Food & Beverages

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Driving shopper activations and trade excellence across international markets
• Collaborating with local teams to adapt strategies to market needs
• Contributing to the broader international marketing expansion
• Supporting sales teams and distribution partners with B2B initiatives

ASSUMPTION: This role requires a high level of international exposure and collaboration, with a focus on the UK and Netherlands.

📋 Key Responsibilities

✅ Plan, execute, and evaluate shopper marketing activations in the UK and Netherlands to boost brand visibility and sell-out

✅ Lead annual shopper & trade marketing planning for key markets in close alignment with overall business plans

✅ Own and track budgets, KPIs, and performance metrics to ensure high impact outcomes

✅ Deliver high-quality POS and promotional activations that fit local needs while staying true to the brand

✅ Monitor market trends, competitor activity, and activation results to continuously improve performance

✅ Collaborate with the international marketing team to align shopper marketing with overall marketing strategies and across channels

✅ Contribute to go-to-market plans for new markets emerging market expansion with strong shopper and trade marketing input

✅ Support local sales teams with B2B materials and execution of select B2B trade shows and retailer events

ASSUMPTION: This role requires a strong understanding of international retail environments and the ability to adapt strategies to local market dynamics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in Shopper / Trade Marketing, ideally in FMCG, retail, or consumer goods

Required Skills:

• Proven experience in international shopper marketing
• Strong project management skills
• Excellent interpersonal and communication skills
• Proactive and solution-oriented mindset
• Creativity and ability to influence stakeholders

Preferred Skills:

• Fluency in Dutch, Spanish, or French
• Experience working in the UK or Netherlands

ASSUMPTION: Candidates with experience in the food and beverage industry and familiarity with the UK and Netherlands markets will be at an advantage.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (based on industry standards for the role, experience level, and location)

Benefits:

• 30 days paid vacation per year
• Public transportation contribution
• Bicycle leasing
• Health management workshops
• Free snacks and beverages

Working Hours: 40 hours per week, with flexible working arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, with a focus on convenient, tasty, and complete food options for people on the go or with busy lifestyles

Company Size: 201-500 employees, providing a dynamic and colorful environment with international markets

Founded: 2017, with a mission to shape the future of nutrition

Company Description:

• yfood creates convenient, tasty, and complete food options for people with busy lifestyles
• Offers a range of products that provide essential vitamins, minerals, protein, fiber, and other nutrients
• Committed to promoting equal opportunities and valuing diversity

Company Specialties:

• Nutrition
• Food and Drink
• Health and Wellbeing
• Efficiency and Convenience
• Retail and Ecommerce

Company Website: yfood.eu

ASSUMPTION: yfood Labs GmbH is a growing company with a strong focus on innovation and a young, friendly work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the international headquarters team in Munich, with close collaboration with local country teams

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote

Growth Opportunities:

• Expansion into new international markets
• Potential to take on more responsibilities as the company grows
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business

ASSUMPTION: This role offers opportunities for career growth and development within the company's international marketing team.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in central London

Office Location(s): Landwehrstraße 60-62, München, Bavaria 80336, DE (headquarters); London, United Kingdom (local office)

Geographic Context:

• London is a vibrant and multicultural city with a thriving food and beverage industry
• Close proximity to major transportation links and amenities
• Opportunities to work with international teams and distribution partners

Work Schedule: Flexible working arrangements with a focus on results and outcomes

ASSUMPTION: The London office provides a dynamic and collaborative work environment with opportunities to work with international teams.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the international marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• International experience and market knowledge
• Shopper marketing and trade marketing skills
• Project management and organizational skills
• Communication and collaboration abilities

Application Tips:

• Highlight relevant international experience and market knowledge in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful shopper marketing and trade marketing campaigns you've worked on
• Research the company and industry to show your enthusiasm and understanding of the business

ATS Keywords: International Shopper Marketing, Trade Marketing, Retail, FMCG, Consumer Goods, Project Management, Collaboration, Communication, UK, Netherlands

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on international experience and market knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry and can be learned on the job if necessary.

👔 Cultural Fit Considerations

Company Values:

• Promoting equal opportunities and valuing diversity
• Agility and adaptability
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Focus on results and outcomes
• Opportunities for growth and development

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you comfortable working with international teams and adapting to local market dynamics?
• Do you have a proactive and solution-oriented mindset?

ASSUMPTION: yfood Labs GmbH values candidates who are adaptable, collaborative, and results-driven, with a strong focus on international experience and market knowledge.

⚠️ Potential Challenges

• Managing multiple international markets and time zones
• Balancing the need for global brand consistency with local market adaptation
• Working with remote teams and stakeholders
• Keeping up with the fast-paced and ever-changing retail landscape

ASSUMPTION: This role presents unique challenges and opportunities for candidates with strong international experience and market knowledge.

📈 Similar Roles Comparison

• Unlike traditional trade marketing roles, this position focuses heavily on shopper marketing and in-store activations
• Requires a strong understanding of international retail environments and market dynamics
• Offers opportunities for career growth and development within the company's international marketing team

ASSUMPTION: This role is unique in its focus on international shopper marketing and trade excellence, with a strong emphasis on collaboration and adaptation to local market needs.

📝 Sample Projects

• Developing and executing a successful shopper marketing campaign in the UK or Netherlands
• Conducting market research and analysis to inform shopper marketing strategies
• Collaborating with local teams to adapt global brand direction to local market needs

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute successful shopper marketing campaigns, conduct market research, and collaborate with international teams.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader international marketing expansion plans?
• What opportunities are there for growth and development within the international marketing team?
• How does the company support work-life balance for employees working remotely or in a hybrid arrangement?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help the candidate understand the role's priorities, fit within the company's broader plans, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant international experience and market knowledge
• Prepare examples of successful shopper marketing and trade marketing campaigns you've worked on
• Research the company and industry to show your enthusiasm and understanding of the business
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.