IO Associate Marketing Manager/Marketing Manager

📌 Core Information

🔹 Job Title: IO Associate Marketing Manager/Marketing Manager

🔹 Company: Bristol Myers Squibb

🔹 Location: Beijing, Beijing, China

🔹 Job Type: Full-Time, Hybrid (2 days on-site)

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leveraging competitive analyses to identify market trends and opportunities for differentiation.
• Planning in-depth market intelligence analysis to support business growth requirements and new opportunities development.
• Monitoring and analyzing product performance to make recommendations for improvements or changes.
• Ensuring alignment of product marketing activities with corporate branding and messaging guidelines.
• Managing commercial strategy for dedicated products' brand planning process and executing marketing activities associated with brand plans.
• Supporting sales teams with sales tools and messaging support.

ASSUMPTION: This role requires a strong understanding of market analysis, product performance monitoring, and commercial strategy. It also involves close collaboration with sales teams and alignment with corporate branding guidelines.

📋 Key Responsibilities

✅ Leverage competitive analyses to identify market trends, customer needs, and opportunities for differentiation.

✅ Plan in-depth market intelligence analysis to support business growth requirements and new opportunities development.

✅ Monitor and analyze product performance and make recommendations for improvements or changes.

✅ Ensure alignment of product marketing activities with corporate branding and messaging guidelines.

✅ Manage commercial strategy for dedicated products' brand planning process and execute marketing activities associated with brand plans.

✅ Support sales teams with sales tools and messaging support.

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration. It requires strong analytical skills, attention to detail, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: 2-5 years of experience in marketing, with a focus on market analysis, product performance monitoring, and commercial strategy.

Required Skills:

• Proven experience in market analysis and competitive intelligence.
• Strong analytical skills and data-driven mindset.
• Excellent communication and presentation skills.
• Ability to work effectively with cross-functional teams.
• Fluency in English and Mandarin Chinese.

Preferred Skills:

• Experience in the pharmaceutical or biotechnology industry.
• Knowledge of the Chinese healthcare market.
• Proficiency in market research tools and techniques.

ASSUMPTION: Given the role's focus on market analysis and commercial strategy, candidates should have a strong background in marketing, with a proven track record in market research and data analysis. Industry-specific experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Beijing with 2-5 years of experience, the estimated salary range is ¥350,000 - ¥550,000 per year (before tax).

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Flexible work arrangements and work-life balance initiatives.
• Opportunities for professional development and career growth.

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for hybrid work arrangement (2 days on-site).

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may be based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Bristol Myers Squibb is a leading global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases.

Company Size: With over 10,000 employees worldwide, Bristol Myers Squibb offers a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: The company was founded in 1887 and has a rich history of innovation and commitment to improving patients' lives.

Company Description:

• Bristol Myers Squibb is dedicated to transforming patients' lives through science.
• The company focuses on areas such as oncology, hematology, immunology, cardiovascular disease, and fibrosis.
• Bristol Myers Squibb is committed to promoting health equity and improving health outcomes for populations disproportionately affected by serious diseases.

Company Specialties:

• Biotechnology
• Innovation
• Great place to work
• Pharmaceuticals
• Research and development
• Healthcare

Company Website: http://www.bms.com

ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong focus on innovation and patient care. Its large size offers numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in market analysis, commercial strategy, and brand management.

Reporting Structure: The role reports directly to the Marketing Director and works closely with cross-functional teams, including sales, product management, and market research.

Work Arrangement: The role follows a hybrid work arrangement, with 2 days on-site at the Beijing office and the remaining days working remotely.

Growth Opportunities:

• Progression to a senior marketing role within the company.
• Expansion of responsibilities to cover additional products or regions.
• Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing, with opportunities to take on more responsibilities and develop leadership skills over time.

🌍 Location & Work Environment

Office Type: The Beijing office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US (Global Headquarters); South Nanjing Road 1717, 17th Floor, Shanghai, Shanghai 200040, CN (Beijing Office)

Geographic Context:

• Beijing is a major political, cultural, and educational center in China, offering a rich and vibrant environment for professionals.
• The city is home to numerous historical sites, museums, and entertainment options.
• Beijing has a humid continental climate, with hot, humid summers and cold, dry winters.

Work Schedule: The role follows a standard work schedule from Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangement (2 days on-site).

ASSUMPTION: The Beijing office provides a modern and collaborative work environment, with ample opportunities for professional growth and development. The city offers a rich cultural experience and a diverse range of entertainment and leisure options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with senior leadership

Key Assessment Areas:

• Market analysis and competitive intelligence skills
• Data-driven decision-making and problem-solving abilities
• Communication and presentation skills
• Cross-functional collaboration and teamwork

Application Tips:

• Highlight relevant market analysis and commercial strategy experience in your resume.
• Prepare examples of your market research and data analysis skills for the interview.
• Demonstrate your ability to work effectively with cross-functional teams and adapt to a hybrid work environment.

ATS Keywords: Market analysis, competitive intelligence, product performance, commercial strategy, brand management, sales support, market research, data-driven decision-making

ASSUMPTION: The application process for this role involves several rounds of interviews, focusing on market analysis and commercial strategy skills, as well as cross-functional collaboration and teamwork. Candidates should highlight their relevant experience and prepare examples of their market research and data analysis skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Market research tools and software (e.g., Nielsen, Kantar, IMS Health)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and market research tools. Familiarity with data visualization and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Transforming patients' lives through science
• Unleashing the power of a diverse, inclusive, and high-performing team
• Driving sustainable growth

Work Style:

• Collaborative and team-oriented
• Data-driven and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record in market analysis and commercial strategy?
• Are you comfortable working in a hybrid work environment and collaborating with cross-functional teams?
• Do you thrive in a data-driven and innovative work culture?

ASSUMPTION: Bristol Myers Squibb values a diverse, inclusive, and high-performing team that is committed to transforming patients' lives through science. Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career.

⚠️ Potential Challenges

• The role requires a strong understanding of market analysis and commercial strategy, which may involve a steep learning curve for candidates new to the industry or function.
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members.
• The role may require occasional travel to attend meetings or events, which could disrupt personal schedules or routines.
• The competitive nature of the pharmaceutical industry may present challenges in achieving business growth and market share objectives.

ASSUMPTION: While the role offers numerous opportunities for growth and development, candidates should be aware of the potential challenges and consider their ability to adapt and thrive in a dynamic and competitive environment.

📈 Similar Roles Comparison

• Compared to other marketing roles in the pharmaceutical industry, this role places a greater emphasis on market analysis and commercial strategy, with less focus on brand management and advertising.
• The hybrid work arrangement is becoming increasingly common in the industry, with many companies adopting flexible work arrangements to attract and retain top talent.
• Career progression in marketing roles within the pharmaceutical industry typically follows a path from associate to manager to director, with opportunities for specialization in specific therapeutic areas or functions.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing roles in the pharmaceutical industry. The hybrid work arrangement and focus on market analysis and commercial strategy may present both opportunities and challenges for candidates considering this role.

📝 Sample Projects

• Conducting a comprehensive market analysis of the Chinese immunotherapy market to identify trends, customer needs, and opportunities for differentiation.
• Developing a commercial strategy for a newly launched product, including brand positioning, pricing, and promotional tactics.
• Monitoring and analyzing product performance metrics to identify areas for improvement and make data-driven recommendations for optimization.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the IO Associate Marketing Manager/Marketing Manager role at Bristol Myers Squibb. Candidates should be prepared to discuss their relevant experience and how they have approached similar projects in the past.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other functions within the organization?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach innovation and staying ahead of market trends in the competitive pharmaceutical landscape?
• What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work environment?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture. They also demonstrate the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant market analysis and commercial strategy experience.
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's values and work style.
• If applicable, prepare examples of your market research and data analysis skills to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.