📌 Core Information
🔹 Job Title: Group Email Marketing Specialist
🔹 Company: ISP Group
🔹 Location: Bangalore, India
🔹 Job Type: Permanent, On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and developing responsive email marketing campaigns
- Leveraging HTML/CSS for email and email marketing platforms
- Collaborating with cross-functional teams to align email campaigns with brand and marketing goals
- Monitoring and optimizing campaign performance metrics
- Staying current with email marketing trends and best practices
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive engagement and conversions through email communication.
📋 Key Responsibilities
✅ Design and develop visually compelling, web and mobile-responsive HTML email templates
✅ Build, test, and develop email campaigns using industry-standard ESPs (Email Service Providers)
✅ Develop modular, reusable email components for scalability across campaigns
✅ Ensure accessibility best practices in email design, including use of alt text, proper contrast ratios, and logical content structure
✅ Maintain and manage a design system or pattern library for email assets and components
✅ Maintain consistent branding across email campaigns while allowing for creative experimentation
✅ Integrate dynamic content using merge tags or conditional logic supported by ESPs
✅ Perform A/B testing on subject lines, content, and send times to optimize performance
✅ Ensure emails comply with current email best practices and legal regulations (CAN-SPAM, GDPR)
✅ Monitor and report on campaign performance metrics (open rates, click-through rates, conversions)
✅ Collaborate with content, design, and product teams to align email campaigns with brand and marketing goals
✅ Stay current on email marketing trends, deliverability practices, and technology changes
ASSUMPTION: The role may also involve troubleshooting email delivery issues and working with IT or technical teams to resolve them.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Design, or related field (or equivalent experience)
Experience: 2-5 years of experience in email marketing and HTML design
Required Skills:
- Proficient in HTML/CSS for email, with familiarity with inline styles and responsive design for major email clients
- Experience with one or more major ESPs (e.g., Mailchimp, Klaviyo, Marketo); knowledge of HubSpot will be an advantage
- Strong understanding of email marketing KPIs and analytics tools (e.g., Google Analytics, platform-specific dashboards)
- Experience with A/B testing and segmentation strategies
- Working knowledge of Adobe Creative Suite (Photoshop, Illustrator) or other design tools is a plus
- Strong attention to detail, time management, and project coordination skills
- Excellent written and verbal communication skills
Preferred Skills:
- Familiarity with email accessibility best practices and tools
- Experience with email deliverability and troubleshooting
- Knowledge of marketing automation platforms (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have a strong portfolio showcasing their email design and campaign management skills.
💰 Compensation & Benefits
Salary Range: INR 600,000 - 900,000 per annum (industry standard for mid-level email marketing roles in Bangalore)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Professional development opportunities
- Generous vacation and leave policies
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range and benefits package are competitive for the industry and location, and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education; ISP is a global network of international schools, focusing on transforming learning experiences for students worldwide
Company Size: Medium (201-500 employees globally, with 9 employees listed on LinkedIn for the India office)
Founded: 2004 (as an international school in the UK); expanded globally since then
Company Description:
- ISP exists to grow the world’s most curious, confident minds
- They champion a transformative approach to learning that goes beyond the classroom
- ISP schools have access to a global network of experts, and teachers and leaders are supported through extensive professional development programs
Company Specialties:
- International education
- Transformative learning approach
- Global network of experts
- Professional development for teachers and leaders
Company Website: internationalschoolspartnership.com
ASSUMPTION: ISP's global presence and network of experts provide unique opportunities for professional growth and collaboration for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience in email marketing and HTML design)
Reporting Structure: The role reports directly to the Marketing Manager or a similar role within the organization
Work Arrangement: On-site, with potential for flexible work arrangements
Growth Opportunities:
- Progression to senior email marketing roles or management positions within the organization
- Expanding skills and expertise in digital marketing, data analysis, or other related fields
- Potential to work on international projects and collaborate with teams across the globe
ASSUMPTION: The role offers ample opportunities for professional growth and development within the organization and the broader industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Bangalore, India
Office Location(s): 12th Floor, Tower B, Manyata Embassy Business Park, Outer Ring Road, Bangalore - 560045, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
- The city offers a mix of urban and natural environments, with numerous parks, gardens, and historical sites
- Bangalore has a tropical savanna climate, with warm weather year-round and heavy rainfall during the monsoon season
Work Schedule: Standard office hours (9:00 AM - 5:30 PM, Monday - Friday), with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and productivity, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- In-depth technical interview focusing on email marketing, HTML/CSS skills, and campaign management
- Final round interview with the marketing team or senior leadership
Key Assessment Areas:
- Technical skills in email marketing, HTML/CSS, and ESPs
- Analytical and problem-solving abilities
- Creativity and innovation in email design and campaign strategy
- Communication and collaboration skills
- Alignment with ISP's mission, values, and company culture
Application Tips:
- Highlight relevant experience and achievements in email marketing and HTML design
- Include a portfolio or samples of your email design and campaign management work
- Tailor your resume and cover letter to emphasize your fit for the role and ISP's mission and values
- Prepare for behavioral and situational interview questions focusing on problem-solving, collaboration, and adaptability
ATS Keywords: Email Marketing, HTML, CSS, ESPs, A/B Testing, Analytics, Campaign Management, Responsive Design, Accessibility, Branding, Dynamic Content, Merge Tags, Segmentation, Performance Metrics, Collaboration, Cross-functional Teams, Global Network, Professional Development
ASSUMPTION: ISP's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Klaviyo, Marketo, HubSpot)
- HTML/CSS for email design
- Email accessibility tools (e.g., Litmus, Email on Acid, Accessibility Insights)
- Analytics tools (e.g., Google Analytics, platform-specific dashboards)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The role may require familiarity with additional tools and technologies, depending on the organization's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Curiosity-driven learning
- Self-confidence and resilience
- Collaboration and community
- Continuous improvement
- Global perspective
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and responsive to change
- Committed to professional growth and development
Self-Assessment Questions:
- How do you stay curious and continue learning in your role?
- Can you describe a time when you had to be resilient in the face of a challenge or setback?
- How do you approach collaboration and working with cross-functional teams?
- Can you provide an example of a time when you used data to drive decision-making or improve performance?
- How do you ensure your work aligns with the broader goals and mission of the organization?
ASSUMPTION: ISP values candidates who embody their core values and demonstrate a strong fit with their work style and culture.
⚠️ Potential Challenges
- Managing multiple email campaigns simultaneously, with tight deadlines and high expectations
- Keeping up with the latest email marketing trends, best practices, and technology changes
- Working with diverse teams and stakeholders, each with their own priorities and requirements
- Ensuring email accessibility and compliance with legal regulations across various regions and languages
- Dealing with technical issues and troubleshooting email delivery problems
ASSUMPTION: The role may present unique challenges, but ISP offers a supportive work environment and opportunities for professional growth to help employees overcome them.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a stronger emphasis on HTML/CSS design and accessibility best practices
- ISP's global network and international focus provide unique opportunities for collaboration and professional development
- As a mid-level role, this position offers more responsibility and autonomy than entry-level email marketing positions, but less strategic decision-making than senior roles
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Designing and executing a responsive email campaign for an international event or conference
- Developing an email series to promote a new educational program or initiative within the ISP network
- Creating accessible and visually appealing email templates for various ISP schools and departments
ASSUMPTION: Sample projects should demonstrate the candidate's ability to apply their email marketing skills to real-world scenarios and ISP's unique context.
❓ Key Questions to Ask During Interview
- Can you describe the email marketing team's structure and how this role fits within it?
- How does ISP support the professional development and growth of its email marketing team members?
- Can you provide examples of how ISP's global network of experts influences email marketing strategies and campaigns?
- How does ISP ensure the accessibility and compliance of its email campaigns across various regions and languages?
- What are the most challenging aspects of working on international email marketing campaigns, and how does ISP address them?
ASSUMPTION: Interview questions should focus on understanding ISP's unique context, work environment, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or samples of your email design and campaign management work to showcase during the interview process
- Research ISP's mission, values, and company culture to demonstrate your alignment with their organization
- Follow up with the hiring manager or HR representative one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
