📌 Core Information
🔹 Job Title: IT Copywriter (Senior Freelance Role)
🔹 Company: cogify ag
🔹 Location: Switzerland (Remote)
🔹 Job Type: Freelance
🔹 Category: IT & Software
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Lead content creation across multiple brands in the cogify group
- Write persuasive, clear, and structured content for sales, marketing, web, and product needs
- Collaborate with CMO, product owners, and designers to shape complete campaigns
- Maintain a consistent tone across brands and products
- Publish content using WordPress, Strapi, or similar tools
ASSUMPTION: This role requires a strong understanding of B2B IT/software/technology marketing and sales, as well as the ability to work remotely and manage multiple brands effectively.
📋 Key Responsibilities
✅ Write sales and marketing copy, including sales decks, brochures, and one-pagers
✅ Create web and landing page content for cogify, inPositiv, Organitz, and iCards
✅ Develop blog and SEO content, including thought leadership articles and keyword-optimized posts
✅ Write social media and email content, such as post copy and email newsletters
✅ Create product content, including onboarding pages, user flows, and feature updates
✅ Develop internal communications and employer branding content, such as job ads and career page updates
ASSUMPTION: The role may evolve based on the company's growth and changing content needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 3-5+ years of experience writing in the IT, software, or consulting space
Required Skills:
- Native or C2-level German proficiency
- Working proficiency in English (internal collaboration)
- Ability to write conversion-oriented, brand-consistent copy
- Familiarity with SEO, CMS platforms, and publishing workflows
- Ability to work across multiple brands while staying focused and self-managed
Preferred Skills:
- Proficiency in French
- Familiarity with ERP, SaaS, or agile consulting content
- Past experience with Swiss or DACH-based companies
- Light design/layout experience or collaboration skills with designers
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing relevant writing samples would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 120,000 per year (based on experience and industry standards for a senior freelance role in Switzerland)
Benefits:
- Structured freelance contract with a balanced workload (150 hours/month)
- Competitive compensation
- Opportunity to work with top professionals in an international environment
Working Hours: Flexible, with a focus on delivering high-quality content within the agreed workload
ASSUMPTION: The salary range is an estimate based on industry standards for a senior freelance role in Switzerland. The actual salary may vary based on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 11-50 employees (Small to Medium-sized)
Founded: 2018
Company Description:
- cogify ag is a Swiss technology company providing software development, IT consulting, and digital transformation solutions across multiple industries.
- The company offers expertise in agile consulting, enterprise software, ERP solutions, and NFC/RFID-powered business tools.
- cogify ag operates through several key divisions, including cogify.io, inPositiv, Arrakis, Organitz, and iCards.
Company Specialties:
- Agile transformation
- Digital transformation
- Product management
- Product design
- Software engineering
- DevOps
- IT and business IT
- Data privacy
- Digital strategy
- UX/UI design
- Software operations
- Cloud computing
- Software architecture
- Web design
- App design
- Software development
- Blockchain development
Company Website: cogify.io
ASSUMPTION: As a smaller company, cogify ag offers a more intimate work environment with closer collaboration among team members.
📊 Role Analysis
Career Level: Senior Freelance Role
Reporting Structure: The IT Copywriter will report directly to the CMO and collaborate with product owners and designers across the company's brands.
Work Arrangement: Fully remote, with a structured workload of 150 hours per month.
Growth Opportunities:
- Expanding content creation responsibilities as the company grows
- Potential full-time employment opportunities, depending on the company's needs and the freelancer's performance
- Developing expertise in specific industries or product areas within the cogify group
ASSUMPTION: The structured workload and freelance contract provide stability and flexibility, allowing the IT Copywriter to balance their work with other commitments.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Switzerland
Geographic Context:
- Switzerland offers a high quality of life, with a strong focus on work-life balance
- The country is known for its beautiful landscapes, including the Alps and numerous lakes
- Switzerland has a multicultural environment, with a significant international community
Work Schedule: Flexible, with a focus on delivering high-quality content within the agreed workload
ASSUMPTION: The fully remote work environment allows for a better work-life balance and the opportunity to live in various locations within Switzerland.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the CMO
- Writing test or assignment
- Final interview with the CMO and/or other stakeholders
- Decision and offer
Key Assessment Areas:
- Writing samples and portfolio
- Language proficiency (German and English)
- Understanding of B2B IT/software/technology marketing and sales
- Ability to work remotely and manage multiple brands
- Cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or writing samples that demonstrate your ability to write persuasive, clear, and structured content for various needs
- Prepare for the interview by researching the cogify group and its products, as well as the specific brands you'll be working with
- Be ready to discuss your approach to content creation, SEO, and working with multiple brands
ATS Keywords: IT Copywriter, B2B Marketing, Sales Copy, Content Creation, Agile Consulting, ERP, SaaS, Digital Transformation, Collaboration, German Language, English Language, Remote Work, Self-Management, Design Collaboration
ASSUMPTION: The application process may vary based on the number of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- WordPress
- Strapi
- CMS platforms (e.g., Adobe Experience Manager, Contentful, etc.)
- SEO tools (e.g., SEMrush, Ahrefs, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the IT Copywriter's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Customer Focus
- Continuous Improvement
Work Style:
- Self-managed and proactive
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and focused on delivering high-quality content
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable managing multiple brands and maintaining a consistent tone across them?
- Do you have a strong understanding of B2B IT/software/technology marketing and sales, and can you apply this knowledge to create persuasive and effective content?
ASSUMPTION: A strong cultural fit with the company's values and work style is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple brands and maintaining a consistent tone across them
- Balancing the workload within the structured freelance contract (150 hours/month)
- Adapting to the company's unique work environment and culture
- Developing expertise in specific industries or product areas within the cogify group
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Unlike traditional in-house roles, this senior freelance role offers more flexibility and the opportunity to work with multiple brands within the cogify group
- Compared to other IT Copywriter roles, this position requires a strong understanding of B2B marketing and sales, as well as the ability to work remotely and manage multiple brands
- Career progression in this role may involve expanding content creation responsibilities, developing expertise in specific industries or product areas, or transitioning to a full-time employment opportunity
ASSUMPTION: This role offers a unique blend of flexibility, variety, and the opportunity to work with a growing technology company in the IT services and consulting industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch across multiple brands
- Creating a series of blog posts and articles on industry trends and best practices in IT and software development
- Writing sales and marketing copy for a major campaign, including sales decks, brochures, and one-pagers
- Updating product content and user flows to reflect new features and improvements
ASSUMPTION: These sample projects demonstrate the variety and scope of content creation responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does the company support remote work and collaboration among team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach content creation and SEO, and what tools do they use?
- What opportunities are there for growth and development within the cogify group?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or writing samples that demonstrate your ability to write persuasive, clear, and structured content for various needs
- Research the cogify group and its products, as well as the specific brands you'll be working with
- Be ready to discuss your approach to content creation, SEO, and working with multiple brands
- Follow up with the company after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
