📌 Core Information
🔹 Job Title: Jefe/a Marketing
🔹 Company: Cencosud
🔹 Location: Martinez, Zona Norte, Argentina
🔹 Job Type: Full-time, Hybrid
🔹 Category: Retail, Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining marketing roadmap and campaign calendar
- Participating in business planning and aligning marketing initiatives with commercial objectives
- Managing ATL, BTL, and digital marketing campaigns
- Leveraging data-driven decision making and KPI establishment
- Ensuring brand consistency across all channels and touchpoints
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of both traditional and digital marketing channels.
📋 Key Responsibilities
✅ Define the roadmap of marketing and the calendar of campaigns
✅ Participate in business planning and align marketing initiatives with commercial objectives
✅ Supervise the design, execution, and analysis of ATL, BTL, and digital marketing campaigns
✅ Lead actions to activate and reactivate clients within the company's retail ecosystem
✅ Establish KPIs for marketing and evaluate the performance of marketing actions
✅ Make data-driven decisions using dashboards, CRM, media analytics, and other tools
✅ Ensure brand consistency across all channels and touchpoints
✅ Coordinate brand studies, institutional campaigns, and event presence
✅ Define individual objectives and monitor their monthly progress
✅ Coordinate creative, digital, media, and research agencies
✅ Supervise budgets, briefings, and deliverables
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Social Communication, Advertising, Communication Sciences, or related fields
Experience: At least 5 years of experience in similar roles
Required Skills:
- Marketing strategy and campaign management
- Data analysis and interpretation
- Brand consistency and management
- Team coordination and leadership
- Budget management
- Creative agency management
- CRM and digital marketing
- Media analytics
- KPI establishment
- Customer engagement
- Event coordination
- Communication skills
- Project management
- Office software proficiency
Preferred Skills:
- Knowledge of Office, Jira, SAP, Photoshop, Illustrator, HTML, Google Ads, Meta, Power BI, and Analytics
ASSUMPTION: Candidates with experience in the retail industry and familiarity with the company's brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is ARS 150,000 - 200,000 per month, based on industry standards for marketing managers with 5-10 years of experience in Argentina.
Benefits:
- Career development opportunities
- Health insurance (Swiss Medical Plan Premium)
- Flexible Fridays
- Flexible hours
- Snacks/Lunch
- Discounts at Supermarkets and Easy
- Corporate discounts and benefits
- Excellent work environment
Working Hours: Monday to Friday, full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home improvement and construction
Company Size: Cencosud is a large, multinational conglomerate with over 5,000 employees in Argentina alone, providing ample opportunities for career growth and development.
Founded: 1993, with operations in Argentina, Brazil, Chile, Colombia, Peru, Uruguay, and the United States
Company Description:
- Cencosud is one of the largest and most prestigious retail conglomerates in Latin America
- Operates in various businesses, including supermarkets, home improvement, shopping centers, and retail finance
- Committed to positively impacting customers' lives and fostering diverse, inclusive teams
Company Specialties:
- Retail and home improvement
- Construction materials and equipment
- Retail finance
Company Website: http://www.easy.com.ar
ASSUMPTION: Cencosud's diverse business portfolio and extensive market presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing manager role, with potential for growth into leadership positions
Reporting Structure: This role reports directly to the Retail Financiero Argentina team and collaborates with various departments, including marketing, sales, and finance
Work Arrangement: Hybrid work arrangement, with 3 days per week on-site at the Martinez, Zona Norte location
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- possibility to transition into leadership roles within the company
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-paced environment and contribute to the growth and success of a major retail conglomerate.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): Martinez, Zona Norte, Argentina
Geographic Context:
- Martinez is a suburban area located approximately 20 kilometers northwest of Buenos Aires
- The region is known for its residential neighborhoods, parks, and easy access to major highways and public transportation
- The area offers a mix of urban and natural surroundings, providing a pleasant work-life balance
Work Schedule: Monday to Friday, full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance and improved productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Marketing campaign management experience
- Leadership and team coordination skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and achievements
- Demonstrate your understanding of the retail industry and Cencosud's business model
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Marketing strategy, campaign management, data analysis, brand consistency, team coordination, budget management, creative agency management, CRM, digital marketing, media analytics, KPI establishment, customer engagement, event coordination, communication skills, project management, Office software
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data-driven decision-making, and leadership skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Office Suite (Word, Excel, PowerPoint)
- Jira
- SAP
- Photoshop
- Illustrator
- HTML
- Google Ads
- Meta
- Power BI
- Analytics
ASSUMPTION: Proficiency in these tools is preferred but not required, and training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Innovation
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
- Data-driven decision-making
- Strong emphasis on work-life balance
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's overall business objectives and customer needs?
- Can you describe a time when you had to adapt your marketing plan due to changing market conditions or customer preferences?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Cencosud values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success in a collaborative and inclusive environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills and attention to detail
- Working with various stakeholders, including marketing, sales, and finance teams, demanding excellent communication and collaboration skills
- Adapting to the company's dynamic and fast-paced work environment, requiring flexibility and resilience
- Balancing work and personal life, with the hybrid work arrangement and flexible hours
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and KPI establishment
- This role offers the opportunity to work in a large, multinational conglomerate with diverse business lines, providing ample opportunities for career growth and development
- Compared to other marketing roles, this position offers a competitive salary range and comprehensive benefits package
ASSUMPTION: This role offers a unique blend of strategic marketing and data analysis, making it an attractive opportunity for candidates with a strong background in marketing campaign management and a passion for leveraging data to drive business results.
📝 Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the company's overall business objectives and growth strategy?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the team's dynamics, and the company's long-term growth strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and achievements
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after your final interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
