📌 Core Information
🔹 Job Title: Jefe/a Marketing
🔹 Company: Cencosud
🔹 Location: Martinez, Zona Norte, Argentina
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining marketing roadmaps and campaign calendars
- Aligning marketing initiatives with business objectives
- Overseeing marketing campaigns across various channels
- Managing budgets and coordinating creative agencies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proficiency in data-driven decision making.
📋 Key Responsibilities
✅ Define the roadmap of marketing and the calendar of campaigns
✅ Participate in business planning meetings and align marketing initiatives with commercial objectives
✅ Manage ATL, BTL, and digital campaigns
✅ Activate and reactivate clients within the company's retail ecosystem
✅ Establish marketing KPIs and evaluate campaign performance
✅ Make data-driven decisions using dashboards, CRM, media analytics, etc.
✅ Ensure brand consistency across all channels and touchpoints
✅ Coordinate brand studies, institutional campaigns, and event presence
✅ Set individual objectives and monitor progress monthly
✅ Coordinate creative, digital, media, and research agencies
✅ Manage budgets, briefings, and deliverables
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Communication, Public Relations, or a related field
Experience: At least 5 years of experience in similar roles (excluyente)
Required Skills:
- Proven experience in marketing campaign management
- Data analysis and interpretation skills
- Brand management and consistency
- Budget management and coordination of creative agencies
- Fluency in Spanish (both written and spoken)
Preferred Skills:
- Knowledge of Office, Jira, SAP, Photoshop, Illustrator, HTML, Google Ads, Meta, Power BI, and Analytics
ASSUMPTION: Candidates with experience in the retail industry and familiarity with the company's brands may have an advantage.
💰 Compensation & Benefits
Salary Range: ARS 150,000 - 200,000 per month (based on industry standards for the role and experience level)
Benefits:
- Career development opportunities
- Premium health insurance (Swiss Medical Plan Premium)
- Flexible Fridays
- Flexible hours
- Snacks/Lunch
- Discounts at supermarkets and Easy stores
- Corporate discounts and benefits
- Excellent work environment
Working Hours: Full-time, Monday to Friday, with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role and experience level in Argentina.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. Cencosud is one of the largest retail conglomerates in Latin America, operating in Argentina, Brazil, Chile, Colombia, Peru, Uruguay, and the United States.
Company Size: 5,001-10,000 employees. As a large company, Cencosud offers numerous opportunities for career growth and development.
Founded: 1993. Cencosud was founded in Chile and has since expanded its operations throughout Latin America.
Company Description:
- Cencosud operates in the retail sector through various businesses, including supermarkets (Jumbo, Disco, and Vea), home improvement stores (Easy and Blaisten), shopping centers (Unicenter, Las Palmas del Pilar, Plaza Oeste, and Portal Lomas), and retail finance.
- The company aims to impact customers' lives positively by delivering excellent products and services and building strong, trusting relationships.
- Cencosud values diversity and inclusion, fostering an environment where all opinions, capabilities, and perspectives are valued and integrated.
Company Specialties:
- Retail
- Home improvement
- Shopping centers
- Retail finance
Company Website: http://www.easy.com.ar
ASSUMPTION: Cencosud's diverse business portfolio and commitment to diversity and inclusion make it an attractive employer for candidates seeking growth opportunities and a supportive work environment.
📊 Role Analysis
Career Level: Mid to senior-level marketing management role
Reporting Structure: The Marketing Manager will report directly to the Retail Finance Director and may oversee a team of marketing professionals.
Work Arrangement: Hybrid work arrangement, with 3 days per week on-site at the Martinez, Zona Norte office.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company's retail finance division or other business units.
- Expansion of responsibilities and leadership opportunities as the company grows and evolves.
- Access to training and development programs to enhance skills and advance career prospects.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop leadership skills and advance within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement
Office Location(s): Martinez, Zona Norte, Argentina
Geographic Context:
- The Martinez, Zona Norte office is located in the Greater Buenos Aires metropolitan area, offering easy access to public transportation and nearby amenities.
- The area is known for its vibrant cultural scene, with numerous restaurants, shops, and entertainment options nearby.
- Martinez is a residential neighborhood with a mix of families and young professionals, providing a pleasant work-life balance.
Work Schedule: Full-time, Monday to Friday, with flexible hours and the option to work from home for 2 days per week.
ASSUMPTION: The hybrid work arrangement and convenient office location make this role an attractive opportunity for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Retail Finance Director
Key Assessment Areas:
- Marketing campaign management experience
- Data analysis and interpretation skills
- Brand management and consistency
- Budget management and agency coordination
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Demonstrate your understanding of the role and company by researching Cencosud's business and marketing strategies
- Prepare examples of successful marketing campaigns you've managed, emphasizing data-driven decision-making and results
ATS Keywords: Marketing, Campaign Management, Data Analysis, Brand Consistency, Budget Management, Agency Coordination, Retail Finance, Hybrid Work, Spanish Fluency
ASSUMPTION: The interview process will focus on assessing the candidate's marketing campaign management skills, data-driven decision-making, and cultural fit with the company's values.
🛠️ Tools & Technologies
- Office Suite (Word, Excel, PowerPoint)
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
- Design tools (e.g., Photoshop, Illustrator)
- HTML and CSS
- Google Ads and Meta platforms
- Power BI
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze data, and create visual content.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Responsibility
- Innovation
- Collaboration
- Diversity and inclusion
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous marketing roles?
- Can you provide an example of a time when you had to adapt to a significant change in the market or company strategy?
- How do you ensure brand consistency across various channels and touchpoints?
ASSUMPTION: Cencosud values candidates who align with their customer-centric and data-driven approach, as well as those who demonstrate adaptability, collaboration, and a results-focused mindset.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with various creative and media agencies, necessitating effective communication and project management skills
- Adapting to the company's hybrid work arrangement, which may require additional self-motivation and time management skills
- Navigating a large, diverse organization, which may present unique challenges and opportunities for growth and development
ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in the dynamic, fast-paced environment of a large retail conglomerate.
📈 Similar Roles Comparison
- This role differs from other marketing management positions in its focus on the retail finance sector and the need to align marketing initiatives with business objectives
- Cencosud's diverse business portfolio and commitment to diversity and inclusion set it apart from other retail companies
- Career progression opportunities may vary depending on the specific business unit and individual performance
ASSUMPTION: This role offers unique challenges and opportunities for growth within the retail finance sector, with a focus on data-driven decision-making and strategic marketing campaign management.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new retail finance product, including market research, target audience segmentation, and channel-specific messaging
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns, resulting in increased customer engagement and sales
- Coordinating a cross-functional team to create and implement a brand refresh, ensuring consistent messaging and visual identity across all touchpoints
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Marketing Manager role at Cencosud.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing landscape within the retail finance sector and how this role contributes to the company's overall business strategy?
- How does the Marketing Manager collaborate with other departments, such as sales, product, and IT, to ensure marketing initiatives support overall business objectives?
- What are the most significant challenges facing the retail finance sector, and how can marketing strategies address these issues?
- How does Cencosud support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are these tracked and analyzed?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the marketing team's dynamics, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Prepare examples of successful marketing campaigns you've managed, emphasizing data-driven decision-making and results
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
