📌 Core Information
🔹 Job Title: JEFE DE FIELD MARKETING
🔹 Company: Alicorp S.A.A.
🔹 Location: Lima, Peru
🔹 Job Type: On-site
🔹 Category: Food and Beverage Manufacturing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the field marketing area to ensure excellence in executing category strategies and point of sale development.
- Monitoring and coordinating with the sales team to achieve monthly sales targets.
- Executing and decanting the strategy defined by category in various forums with exclusive distributors.
- Designing and executing merchandising activities in the PDV (Rotation / Visibility / PDV Management).
- Leveraging knowledge of zones and client needs to propose improvements in R2M and promotional dynamics.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the local market and client needs.
📋 Key Responsibilities
✅ Monitor and coordinate with the sales team to achieve monthly sales targets.
✅ Execute and decant the strategy defined by category in various forums with exclusive distributors.
✅ Design and execute merchandising activities in the PDV (Rotation / Visibility / PDV Management).
✅ Lead and ensure the correct process of price and inventory surveys in opportunity.
✅ Propose opportunities and improvements in R2M, maximizing the MD of the offices.
✅ Manage the fulfillment of commercial indicators defined.
✅ Implement customer loyalty plans for clients.
✅ Conduct field visits once a week in the defined geography.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Professional degree in Industrial Engineering, Administration, Marketing, or related fields.
Experience: Minimum 5 years in commercial areas such as trade marketing, sales, or similar positions.
Required Skills:
- Proven leadership and team management skills.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Proficient in Microsoft Office Suite and SAP (desirable).
Preferred Skills:
- Knowledge of the local market and client needs.
- Experience in the food and beverage industry.
ASSUMPTION: Candidates with experience in field marketing or similar roles will have a significant advantage in this position.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between PEN 15,000 - PEN 25,000 per month, based on industry standards for similar roles in Lima, Peru.
Benefits:
- Health insurance and dental plan.
- Retirement plan.
- Employee discounts on Alicorp products.
Working Hours: Full-time position with standard working hours (Monday to Friday, 8:00 AM to 5:00 PM), with the possibility of occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Alicorp is a leading consumer goods company in the Peruvian market, with operations in six countries in America, including Peru, Bolivia, Ecuador, Chile, Colombia, and the United States. The company manages over 150 of its own brands and is dedicated to improving families' quality of life and providing business solutions through its four main lines of business: Consumer Goods, Alicorp Soluciones (B2B), balanced feed for Aquaculture, and grain Crushing.
Company Size: Alicorp has 5,001-10,000 employees globally, making it a large organization with significant resources and opportunities for career growth.
Founded: Although the founding date is not specified, Alicorp has established itself as a major player in the consumer goods industry in Peru and the Americas.
Company Description:
- Alicorp is committed to improving families' quality of life through its products and services.
- The company offers a wide range of consumer goods, including food, beverages, and household products.
- Alicorp is also involved in the production of balanced feed for aquaculture and grain crushing.
Company Specialties:
- Consumer Goods
- Alicorp Soluciones (B2B)
- Balanced feed for Aquaculture
- Grain Crushing
Company Website: http://www.alicorp.com.pe
ASSUMPTION: Alicorp's extensive experience and resources in the consumer goods industry make it an attractive employer for candidates seeking a stable and dynamic work environment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in field marketing or a related field.
Reporting Structure: The JEFE DE FIELD MARKETING reports directly to the Marketing Manager and works closely with the sales team and other departments to achieve the company's objectives.
Work Arrangement: This is an on-site position, requiring the incumbent to work from Alicorp's offices in Lima, Peru. However, occasional field visits may be required.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company.
- Expansion of responsibilities to include additional product categories or geographic regions.
- Opportunities to gain experience in different aspects of the consumer goods industry.
ASSUMPTION: Alicorp's large size and diverse business lines provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Alicorp's offices are modern and well-equipped, providing a comfortable and productive work environment.
Office Location(s): The main office is located in Miraflores, Lima, Peru, with additional offices in other parts of the city and throughout the Americas.
Geographic Context:
- Lima is the capital and largest city of Peru, with a population of over 10 million people.
- The city is known for its vibrant culture, historic sites, and beautiful coastal scenery.
- Lima has a mild, semi-arid climate, with temperatures ranging from 18°C to 26°C (64°F to 79°F) throughout the year.
Work Schedule: The standard workweek is Monday to Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime or weekend work may be required to meet business needs.
ASSUMPTION: Lima's dynamic and multicultural environment provides a stimulating and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-person or video interview with the hiring manager and/or other department heads.
- Background check and reference verification.
- Job offer and onboarding.
Key Assessment Areas:
- Problem-solving skills and strategic thinking.
- Leadership and team management abilities.
- Knowledge of the local market and client needs.
- Proficiency in Microsoft Office Suite and SAP (desirable).
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with field marketing or a related field in detail.
- Research Alicorp's products, services, and market position to demonstrate your understanding of the company and its business.
ATS Keywords: Field Marketing, Sales Coordination, Trade Marketing, Customer Needs Analysis, Promotional Dynamics, Merchandising Activities, Price Survey, Inventory Management, Commercial Indicators, Customer Loyalty Plans, Market Development, SAP Knowledge, Advanced Office Software, Team Leadership, Sales Strategy Execution, Field Visits
ASSUMPTION: Alicorp's recruitment process is designed to assess candidates' skills and fit for the role, as well as their alignment with the company's values and culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SAP (desirable)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Alicorp is committed to understanding and meeting the needs of its customers.
- Innovation: The company encourages creativity and continuous improvement in all aspects of its business.
- Collaboration: Alicorp fosters a culture of teamwork and cross-functional collaboration to achieve its goals.
Work Style:
- Dynamic and fast-paced: The consumer goods industry is constantly evolving, and Alicorp's work environment reflects this pace of change.
- Results-driven: The company expects its employees to take initiative and deliver results that contribute to its overall success.
- Customer-focused: Alicorp's employees are dedicated to providing exceptional customer service and exceeding customer expectations.
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and customer needs in a rapidly changing market?
- Can you provide an example of a time when you led a team to achieve a significant business objective?
- How do you balance the need for innovation with the requirement to meet established sales targets?
ASSUMPTION: Alicorp's culture values employees who are proactive, adaptable, and committed to delivering exceptional results.
⚠️ Potential Challenges
- The consumer goods industry is highly competitive, and candidates must be prepared to face stiff competition from other companies and brands.
- The role requires a high degree of autonomy and self-motivation, as well as the ability to work effectively in a remote or hybrid work environment.
- Candidates must be comfortable working in a fast-paced and dynamic environment, with the ability to adapt to change quickly.
- The role may require occasional travel to other parts of Peru or the Americas, depending on business needs.
ASSUMPTION: These challenges are inherent to the nature of the role and the consumer goods industry, and successful candidates will be those who can thrive in this environment.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a greater emphasis on leadership and team management skills, as well as a deep understanding of the local market and client needs.
- In the consumer goods industry, field marketing roles are critical to the success of brands and the achievement of sales targets.
- Career progression in field marketing typically involves moving into senior marketing roles or management positions within the company.
ASSUMPTION: Candidates with experience in field marketing or similar roles will find this comparison helpful in understanding the unique aspects of this position.
📝 Sample Projects
- Developing and implementing a customer loyalty program for a key product category.
- Conducting a comprehensive price and inventory survey in a target geographic region to inform strategic decision-making.
- Leading a team to execute a major promotional campaign, exceeding sales targets and achieving exceptional customer satisfaction.
ASSUMPTION: These sample projects illustrate the types of initiatives that candidates may be expected to lead in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the field marketing function and how this role contributes to that vision?
- How does the company support the professional development and growth of its employees in field marketing roles?
- Can you provide an example of a successful field marketing campaign that the company has executed in the past, and what made it successful?
- How does the company measure the success of its field marketing efforts, and how is this role expected to contribute to those metrics?
- What are the biggest challenges facing the field marketing function in the coming year, and how can this role help to address those challenges?
ASSUMPTION: These questions are designed to help candidates better understand the company's priorities and expectations for this role, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Alicorp's products, services, and market position, as well as the specific requirements of this role.
- If selected for an interview, be prepared to discuss your experience with field marketing or a related field in detail, and to provide examples of your achievements and successes in this area.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position and to address any questions or concerns that may have arisen during the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
