📌 Core Information
🔹 Job Title: Digital Content Marketeer
🔹 Company: Belfius
🔹 Location: Brussels, Brussels-Capital Region, Belgium
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital content strategy across various channels
- Creating engaging content to enhance brand visibility and customer interaction
- Collaborating with internal teams and external partners
- Measuring and optimizing content performance using data-driven approach
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on digital marketing and content strategy.
📋 Key Responsibilities
✅ Develop and implement digital content strategy for Belfius' Service position within DVV
✅ Create engaging content (articles, social media posts, newsletters, etc.) that resonates with target audiences
✅ Collaborate with internal teams (copywriters, webmasters) and external partners to create high-quality content
✅ Stay up-to-date with digital trends and best practices (SEO, UX/UI, social media)
✅ Set KPIs and analyze content performance to optimize strategy
✅ Play a key role in digital projects for MyDVV and dvv.be, ensuring optimal user experience and clear communication
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization.
🎯 Required Qualifications
Education: University degree or equivalent experience
Experience: At least 2 years of relevant experience in digital content marketing
Required Skills:
- Excellent communication skills in Dutch, with good knowledge of French
- Proven experience with modern communication tools and digital best practices (UX/UI, Customer Journey, SEO)
- Knowledge of CMS systems (preferably Adobe) and digital reporting tools
- Creativity, empathy, and ability to work independently and in a team
Preferred Skills:
- Knowledge of insurance products (life and non-life) for both retail and business
ASSUMPTION: Candidates should have a strong background in digital content marketing, with a focus on creating engaging content and optimizing performance.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for mid-level marketing roles in Belgium)
Benefits:
- Meal Vouchers
- Employee Discounts
- Hospitalization Insurance
- Group Insurance
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home 2 days a week
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Belgium, with adjustments for the specific requirements and experience level of this position.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Banking, Insurance, Investing, and Mobile Banking)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: Belfius was founded in 2011, following the integration of two Belgian banks, Dexia and ING Belgium
Company Description:
- Belfius is a Belgian bank and insurance company that focuses on providing financial services to a wide range of customers, from individuals to businesses and local authorities
- The company aims to inspire and make a difference in the lives of its customers and the wider community through its products and services
- Belfius is committed to social responsibility and sustainable development, investing in projects that contribute to a better world
Company Specialties:
- Banking
- Insurance
- Investing
- Mobile Banking
Company Website: www.belfius.be
ASSUMPTION: Belfius is a large enterprise with a strong focus on customer-centricity and social responsibility, which may impact the company culture and work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Digital Marketing within the DVV department
Work Arrangement: Hybrid (3 office days per week, with the option to work from home 2 days a week)
Growth Opportunities:
- Progression to a senior role within the digital marketing team
- Expansion into other areas of the business, such as product management or customer experience
- Opportunities for international assignments, as Belfius operates in several European countries
ASSUMPTION: This role offers opportunities for career growth and development within a large enterprise, with potential for international exposure.
🌍 Location & Work Environment
Office Type: Modern office in the heart of Brussels, with cozy meeting spaces, a fitness center, and a healthy restaurant
Office Location(s): Place Charles Rogier 11, Saint-Josse-ten-Noode, Brussels Region 1210, BE
Geographic Context:
- Brussels is the capital and largest city of Belgium, with a vibrant cultural scene and a diverse population
- The office is located in the Saint-Josse-ten-Noode municipality, close to public transportation, shopping, and dining options
- The city offers a high quality of life, with numerous parks, museums, and historical sites
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home 2 days a week
ASSUMPTION: The work environment at Belfius is modern and collaborative, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and a team member
- Final interview with the head of the department
Key Assessment Areas:
- Creativity and content creation skills
- Analytical and data-driven mindset
- Collaboration and communication skills
- Understanding of digital marketing trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your digital content marketing experience and skills
- Provide examples of your previous content creation work and explain how it aligns with Belfius' brand and target audience
- Demonstrate your understanding of Belfius' company culture and values during the interview
ATS Keywords: Digital Content Marketing, SEO, UX/UI, Project Management, Analytical Skills, Creativity, Communication, Collaboration, CMS, Adobe, French, Dutch
ASSUMPTION: The application process at Belfius is competitive, with a focus on assessing candidates' creativity, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- Content management systems (CMS)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry, with a focus on Adobe's CMS and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Love for all
- Inspiring and making a difference
- Collaboration and teamwork
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you align with Belfius' company values, particularly the focus on inspiring and making a difference?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have the creativity and analytical skills required to develop and implement a successful digital content strategy?
ASSUMPTION: Belfius values creativity, collaboration, and a customer-centric approach, which may impact the cultural fit of potential candidates.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a large enterprise culture with a focus on process and hierarchy
- Balancing creativity and data-driven decision-making
- Working in a bilingual environment (Dutch and French)
ASSUMPTION: This role may present challenges related to time management, cultural adaptation, and language proficiency, which candidates should be prepared to address.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the Service position within DVV, requiring a strong understanding of Belfius' brand and target audience
- Industry-specific context: The Belgian financial services market is competitive, with a focus on digital innovation and customer experience
- Career path comparison: This role offers opportunities for growth and development within a large enterprise, with potential for international exposure
ASSUMPTION: This role is unique in its focus on Belfius' Service position within DVV, requiring candidates with specific industry knowledge and experience.
📝 Sample Projects
- Developing a content strategy for Belfius' Service position within DVV, including target audience personas, content themes, and channel distribution
- Creating engaging content (articles, social media posts, newsletters) that resonates with target audiences and drives brand awareness and customer interaction
- Collaborating with internal teams and external partners to create high-quality content that aligns with Belfius' brand and values
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and implement a successful digital content strategy, with a focus on creativity, collaboration, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does Belfius support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Belfius measure the success of its digital content strategy, and what KPIs are most important?
- What is the work-life balance like for employees in this role, and how does Belfius support work-life balance?
ASSUMPTION: These interview questions are designed to help candidates assess the cultural fit, growth opportunities, and day-to-day responsibilities of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Belfius job portal
- Tailor your resume and cover letter to highlight your digital content marketing experience and skills
- Prepare examples of your previous content creation work and explain how it aligns with Belfius' brand and target audience
- Research Belfius' company culture and values, and be prepared to discuss how you align with them during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
