📌 Core Information
🔹 Job Title: Journey Expert - Marketing
🔹 Company: ANZ Banking Group Limited
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: 12 Months Secondment
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing media activity to attract prospective business customers onsite
- Developing audience segmentation strategies across onsite and offsite environments
- Engaging customers through personalised on-site experiences
- Collaborating with various teams to ensure marketing campaigns effectively meet sales objectives
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proven track record in managing digital marketing campaigns.
📋 Key Responsibilities
✅ Manage digital marketing media activity to attract prospective business customers onsite, providing seamless digital experiences
✅ Develop audience segmentation strategies across onsite and offsite environments, incorporating a test and learn approach
✅ Engage customers through personalised on-site experiences to help them navigate through the digital journey
✅ Pull relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets
✅ Collaborate with the Brand and Advertising and Product Marketing teams to ensure marketing campaigns have maximum impact on acquisition
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive experience in digital marketing, preferably with finance or service industry experience
Required Skills:
- Deep knowledge of digital channels and platforms
- Proficiency in managing digital marketing, website personalisation, or targeted marketing
- Experience with sourcing and analysing data, drawing insights, performance reporting, and campaign optimisation
- Strong stakeholder management and influencing skills
- Commercially savvy with strong results focus
- Strong experience working with or within advertising agencies to develop and manage campaigns that meet business objectives
- A growth mindset, resilient nature, and an ability to cope and support others during uncertainty
Preferred Skills:
- Experience with Adobe Analytics or similar tools
- Familiarity with Agile methodologies
ASSUMPTION: While a degree in Marketing or a related field is preferred, ANZ values a growth mindset and relevant experience over formal qualifications.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Melbourne, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Health and wellbeing services
- Discounts on selected products and services
Working Hours: Full-time (38 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: ANZ is one of the largest banks in Australia, with over 50,000 employees globally. As a large organisation, ANZ offers numerous opportunities for career growth and development.
Founded: ANZ was founded in 1835 and has a proud heritage of over 180 years.
Company Description:
- ANZ's purpose is to shape a world where people and communities thrive
- The company strives to create a balanced, sustainable economy in which everyone can take part and build a better life
- ANZ is among the top 4 banks in Australia, the largest banking group in New Zealand and Pacific, and among the top 50 banks in the world
Company Specialties:
- Retail Banking
- Private Banking
- Commercial Banking
- Wealth Management
- Institutional Banking
Company Website: http://www.anz.com
ASSUMPTION: ANZ's extensive experience and size provide a stable and secure work environment, with ample opportunities for career progression.
📊 Role Analysis
Career Level: This role is at the Manager level, with the opportunity to grow into a Senior Manager or Director role over time.
Reporting Structure: The Journey Expert - Marketing role reports directly to the Head of Commercial Customer Experience and Marketing.
Work Arrangement: This is an on-site role, with the opportunity for flexible work arrangements based on business needs and team agreement.
Growth Opportunities:
- Progression to Senior Manager or Director level within the Marketing function
- Expansion into other areas of the business, such as Product or Customer Experience
- International opportunities within ANZ's global network
ASSUMPTION: ANZ's large size and diverse business lines provide numerous growth and development opportunities for employees.
🌍 Location & Work Environment
Office Type: ANZ's Melbourne headquarters is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 833 Collins Street, Docklands, Melbourne, Victoria 3008, Australia
Geographic Context:
- Melbourne is the capital and most populous city in the state of Victoria, with a population of approximately 5 million people
- The city is known for its vibrant culture, arts, and sports scenes, as well as its proximity to beaches and the Great Ocean Road
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible work arrangements may be available based on team agreement and business needs.
ASSUMPTION: ANZ's Melbourne headquarters offers a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with the hiring manager and relevant stakeholders
- Final round interviews with senior leadership
- Reference checks and background screening
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Stakeholder management and communication skills
- Cultural fit and alignment with ANZ's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research ANZ's marketing strategies and be prepared to discuss how you can contribute to their success
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Digital Marketing, Marketing Strategy, Customer Experience, Data Analysis, Stakeholder Management, Campaign Optimization, Adobe Analytics, Agile Methodologies
ASSUMPTION: ANZ's application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Adobe Analytics
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
ASSUMPTION: ANZ uses industry-standard digital marketing tools and platforms, with opportunities for candidates to learn and develop new skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Excellence
- Accountability
- Diversity
Work Style:
- ANZ values a collaborative and inclusive work environment, with a focus on teamwork and open communication
- The company encourages innovation, creativity, and continuous learning
- ANZ has a performance-driven culture, with a strong focus on delivering results and achieving business objectives
Self-Assessment Questions:
- Do you have a proven track record in digital marketing, with a strong understanding of digital channels and platforms?
- Are you comfortable working in a collaborative, team-based environment, with a focus on open communication and innovation?
- Do you have strong stakeholder management and influencing skills, with the ability to build and maintain effective working relationships with internal and external stakeholders?
ASSUMPTION: ANZ's culture is dynamic and fast-paced, with a strong focus on delivering results and driving business growth. Candidates should be comfortable working in a high-pressure environment and be able to thrive in a constantly evolving business landscape.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- ANZ's large size and complex structure may present challenges in navigating the organisation and building effective working relationships
- The role may require occasional travel to other ANZ offices or client sites
- The role may involve working with external agencies and vendors, requiring strong project management and vendor management skills
ASSUMPTION: While ANZ offers numerous opportunities for career growth and development, the role may present challenges that require strong time management, communication, and stakeholder management skills.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this role places a stronger emphasis on digital marketing and customer experience
- ANZ's large size and diverse business lines offer more opportunities for career progression and growth compared to smaller organisations
- As a large financial institution, ANZ may have more stringent hiring processes and higher expectations for candidates compared to smaller, more agile companies
ASSUMPTION: Candidates should research ANZ's marketing strategies and be prepared to discuss how their skills and experience align with the company's goals and objectives.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive customer acquisition for ANZ's business banking products
- Conducting a comprehensive audit of ANZ's digital marketing channels and platforms, and providing recommendations for optimisation and improvement
- Collaborating with the Product Marketing team to develop and launch a new digital product or service, with a focus on customer experience and user-centric design
ASSUMPTION: ANZ's large size and diverse business lines offer numerous opportunities for candidates to work on high-impact, strategic projects that drive business growth and innovation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for ANZ's commercial banking division?
- What are the opportunities for growth and development within this role and the wider marketing function?
- How does ANZ support work-life balance for its employees?
- What are the key challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Candidates should use the interview process to gather as much information as possible about the role, team, and company culture, and to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ANZ Careers website
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research ANZ's marketing strategies and be prepared to discuss how you can contribute to their success
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
