Jr. Copywriter | DERMSTORE

📌 Core Information

🔹 Job Title: Jr. Copywriter | DERMSTORE

🔹 Company: THG

🔹 Location: New York City, New York, United States

🔹 Job Type: Hybrid (3 days in-office, 2 days remote)

🔹 Category: Retail, Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Shaping and maintaining Dermstore’s brand voice
• Driving content development and reinforcing education as a brand pillar
• Supporting creative content strategy and executing a strong editorial POV
• Collaborating with cross-functional teams to create engaging content

ASSUMPTION: This role requires a creative and strategic mindset, with a strong focus on storytelling and attention to detail.

📋 Key Responsibilities

✅ Write clear, concise copy for various channels, upholding brand voice guidelines while adjusting tone for channel, asset, or campaign

✅ Support Dermstore’s overall editorial strategy, intersecting consumer insights, business trends, and buying priorities to create marketing campaign narratives

✅ Maintain the brand editorial calendar to ensure consistent and timely content publication

✅ Execute brand and product storytelling franchises to drive consumer engagement and provide scalable templates for ongoing content production

✅ Collaborate with cross-functional teams to plan, create, curate, and implement a wide range of content

✅ Develop and refine Dermstore’s tone, messaging, and voice across all channels

✅ Help evolve the blog to deliver on key brand pillars – education, organic traffic, and conversion

ASSUMPTION: This role involves a mix of independent work and collaboration with stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field

Experience: 2-4 years in copywriting or editorial position

Required Skills:

• Proven success supporting multi-discipline integrated marketing creative and creating storytelling assets across digital and traditional media
• Strong and decisive editing skills, with the ability to line-edit, story-edit, visually edit, sense check copy, and edit messaging hierarchy in a visual context
• Experience with ecommerce marketing channels
• Knowledge of beauty and skincare trends and storytelling (a plus)
• Ability to work independently and collaboratively with a diverse group of colleagues and stakeholders
• Excellent communication and presentation skills
• Comfortable working in situations with ambiguity and complexity

Preferred Skills:

• Experience with narrative video storyboards and scripts
• Agile multitasker who can shift tasks and keep workstreams organized
• Entrepreneurial mindset and proactive problem-solver with strong decision-making capability
• Excellent project management skills and ability to work cross-functionally

ASSUMPTION: Candidates with a proven track record of being a self-starter, solution-oriented strategic thinker, and creative collaborator will excel in this role.

💰 Compensation & Benefits

Salary Range: $67,500 - $72,500 (based on industry standards for the role, experience level, and location)

Benefits:

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays (early end time)
• Exclusive employee discounts on THG Brands

Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (3 days in-office, 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, focusing on beauty and sports nutrition ecommerce

Company Size: 1,001-5,000 employees, providing a large and diverse work environment

Founded: 2004, with a history of growth and expansion in the ecommerce industry

Company Description:

• THG is a global ecommerce group operating through two leading consumer businesses: THG Beauty and THG Nutrition
• THG Beauty operates prominent online platforms, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands
• THG Nutrition, led by Myprotein, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide

Company Specialties:

• Retail
• Online
• Market Place
• Clothing
• Data
• Wellbeing
• Sports Nutrition
• Brand Building
• Beauty
• Ecommerce

Company Website: https://www.thg.com

ASSUMPTION: THG's large size and diverse portfolio of brands provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Senior Copywriter and works closely with cross-functional teams, including Brand & Campaigns, Product, and Marketing teams

Work Arrangement: Hybrid, with 3 days in the office and 2 days working from home

Growth Opportunities:

• Progression to Senior Copywriter or other senior roles within the marketing department
• Expansion into other brands or platforms within THG's portfolio
• Potential relocation to THG's other offices worldwide

ASSUMPTION: This role offers a clear path for career progression and growth within THG's marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the heart of New York City's Financial District

Office Location(s): New York City, New York, United States

Geographic Context:

• New York City is a major global hub for fashion, beauty, and retail, providing ample opportunities for networking and professional development
• The Financial District offers easy access to public transportation, dining, and entertainment options
• The city's vibrant culture and diverse neighborhoods provide a rich backdrop for creative inspiration

Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office, 2 days remote)

ASSUMPTION: New York City's dynamic and fast-paced environment offers a stimulating work environment for creative professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Portfolio review and writing test
• In-person or video interview with the hiring manager and team members
• Final interview with the Senior Copywriter and/or other senior leaders

Key Assessment Areas:

• Portfolio and writing samples
• Creativity and storytelling skills
• Editing and proofreading abilities
• Understanding of beauty and skincare trends
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, including a variety of writing samples and any relevant design or multimedia pieces
• Be ready to discuss your creative process, editing techniques, and how you approach storytelling in various formats
• Research THG, Dermstore, and the beauty industry to demonstrate your understanding of the brand and market

ATS Keywords: Jr. Copywriter, Beauty, Skincare, Ecommerce, Marketing, Brand Voice, Editorial Strategy, Content Development, Storytelling, Editing, Collaboration, Communication

ASSUMPTION: Tailoring your application to THG's company culture and the specific requirements of this role will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content Management Systems (CMS)
• Search Engine Optimization (SEO) tools
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Ambitious
• Data-driven

Work Style:

• Fast-paced and dynamic
• Creative and collaborative
• Data-driven and results-oriented
• Adaptable and responsive to change
• Focused on continuous improvement

Self-Assessment Questions:

• How do you align with THG's customer-centric approach, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
• How do you ensure that your work maintains a consistent brand voice and tone, even when working on multiple projects or channels?

ASSUMPTION: Candidates who can demonstrate a strong fit with THG's company culture and values will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing independent work and collaboration with cross-functional teams
• Adapting to changes in brand voice, messaging, or content strategy
• Keeping up with the latest beauty and skincare trends and industry developments

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other Jr. Copywriter roles, this position offers a unique opportunity to work on a well-established beauty ecommerce platform with a strong brand presence
• THG's large portfolio of brands and platforms provides ample opportunities for career growth and development within the company
• This role requires a strong understanding of beauty and skincare trends, as well as experience with ecommerce marketing channels

ASSUMPTION: Candidates with experience in beauty and ecommerce marketing will find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Developing a comprehensive brand voice and messaging guide for Dermstore
• Creating a series of blog posts and articles on emerging beauty trends and product launches
• Writing engaging and persuasive product descriptions and promotional materials for Dermstore's ecommerce platform

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges that this role may involve.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does the company support the professional development and growth of its employees, particularly within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
• How does the company approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
• What are the most rewarding aspects of working at THG, according to current employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, including a variety of writing samples and any relevant design or multimedia pieces
• Research THG, Dermstore, and the beauty industry to demonstrate your understanding of the brand and market
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.