Jr. Manager - Digital Marketing Job

📌 Core Information

🔹 Job Title: Jr. Manager - Digital Marketing Job

🔹 Company: Yash Technologies

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-06-16

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing, conceptualizing, and executing diverse Go-to-market strategies
• Improving the efficiency and effectiveness of marketing campaigns
• Serving as a single point of contact for all GTM activities specific to YASH service lines and geographies
• Driving marketing activities end-to-end, including targeted campaigns, social media campaigns, ABM, content marketing, digital ad campaigns, and account mining initiatives

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tactics, as well as the ability to collaborate effectively with various service lines and teams.

📋 Key Responsibilities

✅ Strategize, conceptualize, and execute diverse Go-to-market strategies in collaboration with YASH horizontal and vertical service lines

✅ Improve the efficiency and effectiveness of each marketing campaign for better branding/positioning, lead gen, and increase conversion rates

✅ Serve as a single point of contact for all GTM activities specific to YASH service lines and geographies

✅ Drive marketing activities end-to-end, including targeted campaigns, social media campaigns, ABM, content marketing, digital ad campaigns, and account mining initiatives

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in digital marketing or a related field

Required Skills:

• Proven experience in Go-to-market strategies
• Strong understanding of digital marketing channels and tactics
• Excellent project management and organizational skills

• Ability to work effectively in a collaborative, cross-functional team environment

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with ABM strategies and tactics
• Knowledge of the IT services industry

ASSUMPTION: While not explicitly stated, a strong understanding of the IT services industry and relevant marketing tools would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: INR 5,00,000 - 7,00,000 per annum (Based on industry standards for a Jr. Manager role in Hyderabad)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Jr. Manager role in Hyderabad. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Yash Technologies operates in the IT Services and IT Consulting industry, focusing on helping clients reimagine operating models, enhance competitiveness, optimize costs, foster exceptional stakeholder experiences, and drive business transformation.

Company Size: Yash Technologies has 5,001-10,000 employees globally, providing a large enough scale to deliver comprehensive services while maintaining a small enough size to care for each client's unique needs.

Founded: Yash Technologies was founded in 1996 and is headquartered in East Moline, IL, USA, with offices worldwide.

Company Description:

• Yash Technologies is a consulting-led transformation partner with a proven track record of helping customers address their current and prospective digital transformation challenges.
• The company combines battle-tested consulting, technology, advisory, and outsourcing services capabilities "Glocally" with a consultative and value-centric approach to enable clients to achieve unprecedented performance and revenue growth at optimized costs.
• Yash Technologies is passionate about driving customer success, engaging with its associates, and giving back to the communities in which it lives.

Company Specialties:

• Information Management Services
• Infrastructure Services
• Lifecycle Management
• Mobility Services
• Quality Assurance and Testing Services
• Data Analytics
• RPA
• Machine Learning
• Artificial Intelligence
• SAP
• Cloud
• Application Management Services

Company Website: http://www.yash.com

ASSUMPTION: Yash Technologies is a well-established company with a strong focus on customer-centricity and a robust value system, making it an attractive employer for professionals seeking a stable work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering an opportunity for career growth and development within the digital marketing field.

Reporting Structure: The Jr. Manager - Digital Marketing will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This role is on-site, with flexible work arrangements and a stable employment environment.

Growth Opportunities:

• Progression to a Senior Manager or Marketing Manager role within the digital marketing department
• Expansion into other areas of marketing or related fields, such as product management or business development
• Potential opportunities for international assignments or relocations based on business needs

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities for career advancement and expansion into related fields based on performance and business needs.

🌍 Location & Work Environment

Office Type: Yash Technologies' Hyderabad office is a modern, professional environment with collaborative workspaces and state-of-the-art facilities.

Office Location(s): 6th Floor, Tower #20, C/o Sundew Properties Ltd (SEZ Developer) 1,2,3,4 Offices, 2nd Office Floor (6th Floor) Unit # 2, 10th Floor, Building # 20, Raheja Mind Space Cyberabad, Madhapur, Hyderabad - 500 081

Geographic Context:

• Hyderabad is the capital of Telangana, a state in southern India, with a population of approximately 4.1 million.
• The city is known for its IT industry, with numerous multinational corporations and startups calling it home.
• Hyderabad offers a mix of traditional Indian culture and modern urban living, with a variety of entertainment, dining, and recreational options.

Work Schedule: The work schedule is typically Monday through Friday, with flexible hours based on project needs and team collaboration.

ASSUMPTION: Hyderabad offers a dynamic work environment with a strong IT industry presence, providing ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Digital marketing knowledge and skills
• Strategic thinking and problem-solving abilities
• Project management and organizational skills
• Collaboration and communication skills
• Cultural fit and alignment with Yash Technologies' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital marketing strategies and tactics in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
• Research Yash Technologies' company culture and values to ensure a strong cultural fit

ATS Keywords: Digital Marketing, Go-to-market Strategies, Branding, Lead Generation, Conversion Rate Optimization, Social Media Campaigns, Content Marketing, Digital Advertising, Account Mining, IT Services, IT Consulting

ASSUMPTION: Yash Technologies' interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Google Analytics
• SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they are used to execute marketing campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Robust value systems
• Collaboration and teamwork
• Innovation and continuous learning
• Empowerment and accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering exceptional customer experiences
• Encouraging continuous learning and development

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you passionate about driving customer success and delivering exceptional experiences?
• Do you embrace continuous learning and development opportunities?
• Are you comfortable working in a fast-paced, ever-changing industry?

ASSUMPTION: Yash Technologies values a strong cultural fit, with an emphasis on collaboration, innovation, and customer-centricity. Candidates who align with these values are more likely to succeed in the organization.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up-to-date with industry trends and best practices in digital marketing
• Collaborating effectively with various service lines and teams, potentially spanning multiple time zones
• Working in a fast-paced, dynamic environment that may require flexibility and adaptability

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Marketing Coordinator position, with a focus on strategizing, executing, and optimizing marketing campaigns
• Unlike other roles, this position requires a strong understanding of Go-to-market strategies and the ability to collaborate effectively with various service lines and teams
• Career progression in this role may lead to opportunities in marketing management, product management, or business development

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a strong focus on collaboration and cross-functional teamwork.

📝 Sample Projects

• Developing and executing a targeted campaign to generate leads for a specific YASH service line, resulting in a 25% increase in qualified leads
• Creating and implementing a social media strategy for a YASH vertical, increasing engagement by 30% within the first quarter
• Conducting an ABM pilot project for a key client, achieving a 15% increase in revenue within the first six months

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Jr. Manager - Digital Marketing role, highlighting the importance of data-driven decision-making and continuous optimization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Yash Technologies support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does Yash Technologies measure the success of its marketing campaigns, and what key performance indicators (KPIs) are tracked?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, while also providing valuable insights into the marketing team's dynamics and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
• Research Yash Technologies' company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager within one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.