ASSUMPTION: This role is ideal for recent graduates or final-year students looking to break into the digital marketing field. It offers a great opportunity to learn and grow within a supportive, entrepreneurial-minded organization.
π Key Responsibilities - β Assist in conducting keyword research and developing keyword strategies - β Support the optimization of website content, headings, and internal links for SEO - β Monitor and report on SEO performance using tools like Google Analytics and Google Search Console - β Develop engaging content for websites, blogs, social media, and email campaigns - β Support the optimization of website content to improve organic search visibility and traffic - β Assist in managing paid search campaigns (e.g., Google Ads) under senior marketers' guidance - β Help manage social media accounts, schedule posts, engage with audiences, and track performance metrics - β Collect and organize digital marketing data to support performance tracking and identify trends - β Maintain the website's usability and mobile responsiveness, and flag issues for technical teams - β Stay informed on digital marketing trends and tools through research and team learning opportunitiesASSUMPTION: While this role involves assisting senior team members, it also offers significant learning opportunities and the chance to make a real impact on the company's digital marketing efforts.
π― Required Qualifications - Education: Bachelor's degree in Marketing, Business, Communications, or a related field (recent graduates or final-year students are encouraged to apply) - Experience: Some experience or academic exposure to SEO through internships, coursework, or personal projects; enthusiasm to learn and grow in the field is essential - Required Skills: - Fluent English (must) - Familiarity with SEO tools like Google Analytics and Google Search Console (a plus) - Basic analytical and problem-solving skills with an interest in using data to support marketing decisions - Excellent written and verbal communication skills - Strong attention to detail and ability to manage multiple projects simultaneously π° Compensation & Benefits - Salary Range: The salary range for this position is estimated to be between $10,000 - $15,000 USD per year, based on industry standards for entry-level marketing roles in Honduras. This estimate may vary depending on the candidate's qualifications and experience. - Benefits: - Competitive pay package - Professional growth opportunities - International career path - Working Hours: Full-time position with standard office hours, Monday through Friday. Flexible hours may be available based on team needs and performance.ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Charger Logistics offers competitive compensation and benefits packages to attract and retain top talent.
π Applicant Insights π Company Context - Industry: Charger Logistics is a world-class asset-based carrier specializing in delivering assets on time and on budget. They handle a range of freight, including dedicated loads, specialized hauls, temperature-controlled goods, and HAZMAT cargo. - Company Size: Charger Logistics is a mid-sized company with 501-1,000 employees, providing a supportive and entrepreneurial work environment. - Founded: The company was founded in the early 2000s and has since grown to own a fleet of over eight-hundred trucks and two-thousand trailers. - Company Description: Charger Logistics strives to offer the best client-focused logistics solutions, starting with flexibility. They offer various safe and efficient solutions for all product sizes, weights, and sensitivities. Their network and fleet size allow them to offer clients what they need every time. - Company Specialties: Dedicated truckloads, expedited freight, temperature-controlled solutions, specialized haul, brokerage, and drayage.ASSUMPTION: Charger Logistics' focus on flexibility and client-focused solutions sets them apart in the truck transportation industry. Their commitment to providing equal opportunities to each candidate and employee is evident in their hiring practices.
π Role Analysis - Career Level: This role is an entry-level position, ideal for recent graduates or final-year students looking to break into the digital marketing field. - Reporting Structure: The Jr. Marketing role reports directly to the Marketing Manager or a senior marketing team member. - Work Arrangement: This is an on-site position based in San Pedro Sula, Honduras. The work arrangement is full-time, with standard office hours Monday through Friday. - Growth Opportunities: Charger Logistics invests time and support into its employees, providing room to learn, grow, and work their way up. The company welcomes entrepreneurial-minded individuals and supports their ideas and strategies.ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a supportive and entrepreneurial work environment that encourages learning and development.
π Location & Work Environment - Office Type: Charger Logistics' office in San Pedro Sula is a modern, collaborative workspace designed to foster creativity and productivity. - Office Location(s): 25 Production Road, Brampton, Ontario L6T4N8, CA - Geographic Context: San Pedro Sula is the second-largest city in Honduras and serves as an essential economic hub for the country. The city offers a mix of urban and cultural experiences, with a cost of living that is generally lower than in other Central American cities. - Work Schedule: Full-time position with standard office hours, Monday through Friday. Flexible hours may be available based on team needs and performance.ASSUMPTION: Working at Charger Logistics' San Pedro Sula office provides an engaging and dynamic work environment, with opportunities to collaborate with talented team members and contribute to the company's growth.
πΌ Interview & Application Insights - Typical Process: The application process for this role may include an initial phone or video screen, followed by one or more in-depth interviews with the marketing team. A final interview with the hiring manager may also be required. - Key Assessment Areas: Applicants should expect to be assessed on their communication skills, problem-solving abilities, and understanding of digital marketing fundamentals, with a focus on SEO and content creation. - Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. - Showcase your enthusiasm for learning and growing in the digital marketing field. - Prepare examples of your previous work, such as SEO projects or content pieces, to demonstrate your abilities. - Research Charger Logistics and the truck transportation industry to demonstrate your understanding of the company and its market.ASSUMPTION: Charger Logistics values candidates who demonstrate a strong work ethic, a willingness to learn, and a passion for digital marketing. Applicants who can articulate their understanding of the role and the company's mission are more likely to succeed in the interview process.
π οΈ Tools & Technologies - Google Analytics - Google Search Console - Google Ads - Social media platforms (Facebook, Instagram, Twitter, LinkedIn) - Content creation and graphic design tools (e.g., Canva, Adobe Creative Suite) - Project management tools (e.g., Asana, Trello)ASSUMPTION: Familiarity with these tools is not required for this role, as training and support will be provided. However, candidates with previous experience using these tools may have an advantage in the application process.
π Cultural Fit Considerations - Company Values: Charger Logistics values flexibility, client focus, and entrepreneurial spirit. They strive to provide equal opportunities to each candidate and employee. - Work Style: The company fosters a collaborative and supportive work environment, with a focus on learning and growth. Team members are encouraged to share their ideas and contribute to the company's success. - Self-Assessment Questions: - How do you align with Charger Logistics' values of flexibility and client focus? - How comfortable are you working in a dynamic and entrepreneurial environment? - How do you approach learning new tools and technologies in a fast-paced work environment?ASSUMPTION: Candidates who can demonstrate a strong fit with Charger Logistics' values and work style are more likely to succeed in the role and contribute to the company's growth.
β οΈ Potential Challenges - The role may require working on multiple projects simultaneously, demanding strong organizational skills and attention to detail. - The fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment. - The company's focus on learning and growth may require candidates to step outside their comfort zones and take on new challenges.ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills. Candidates who embrace the company's focus on learning and growth are more likely to succeed in the role.
π Similar Roles Comparison - How this role differs from related positions: This role focuses on digital marketing and SEO, whereas related positions may have a broader marketing or communications focus. Additionally, this role is based in Honduras, offering a unique cultural and geographic context. - Industry-specific context: The truck transportation industry is highly competitive, with a strong focus on customer service and logistics. Digital marketing plays an essential role in reaching and engaging customers in this industry. - Career path comparison: This role offers an entry point into the digital marketing field, with opportunities for growth and development within Charger Logistics and the broader industry.ASSUMPTION: Candidates who understand the unique aspects of this role and the industry it serves are more likely to succeed in the application process and the role itself.
π Sample Projects - Developing and implementing an SEO strategy for Charger Logistics' website, leading to improved organic search visibility and traffic - Creating engaging content for Charger Logistics' social media platforms, resulting in increased audience engagement and brand awareness - Supporting the optimization of Charger Logistics' website content, improving user experience and mobile responsiveness - Assisting in the management of Charger Logistics' paid search campaigns, contributing to improved performance and ROIASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role. Candidates should be prepared to discuss their relevant experiences and how they align with these projects.
β Key Questions to Ask During Interview - What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them? - How does Charger Logistics support the professional growth and development of its employees? - What are the key priorities for this role in the first 90 days? - How does Charger Logistics measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important for this role? - What opportunities are there for collaboration and knowledge-sharing within the marketing team and the broader organization?ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and their commitment to contributing to the company's success.
π Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.workable.com/view/oK96w3WqHQSECPK3chhGQ2/jr.-marketing-in-san-pedro-sula-at-charger-logistics-inc) - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. - Prepare examples of your previous work, such as SEO projects or content pieces, to demonstrate your abilities. - Research Charger Logistics and the truck transportation industry to demonstrate your understanding of the company and its market. - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.