π Core Information
πΉ Job Title: Jr. Marketing Localization Artist (Motion Designer)
πΉ Company: Codeway
πΉ Location: Istanbul, Δ°stanbul, Turkey
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 15, 2025
πΉ Experience Level: Entry-level
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Adapting marketing videos for diverse languages and regions
- Ensuring cultural sensitivity and relevance in localized content
- Collaborating with cross-functional teams to maintain brand consistency
- Working with After Effects for video localization and minor adjustments
- Contributing to high-performing global marketing campaigns
ASSUMPTION: This role requires strong communication skills, cultural sensitivity, and a passion for marketing and drama. It's ideal for candidates with a technical background or experience in relevant fields such as content creation, marketing art, or motion design.
π Key Responsibilities
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Adapt and localize marketing videos into various languages, ensuring they connect effectively with diverse audiences
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Translate text elements, replace voiceovers, and update visual assets while maintaining high-quality output
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Integrate localized videos into device mockups using After Effects
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Adjust existing assets and optimize them for different formats and specifications
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Maintain organized project files with clearly labeled layers and assets for easy handoff
ASSUMPTION: The role involves a high degree of creativity and attention to detail, as well as the ability to work independently and manage multiple projects.
π― Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, Design, or a related discipline)
Experience: Entry-level to 2 years of experience in a relevant field, such as content creation, marketing art, motion design, or drama production
Required Skills:
- Proficient in English (reading, writing, and speaking)
- Strong communication skills
- Familiarity with After Effects for video localization and minor adjustments
- Ability to work independently and manage multiple projects
- Cultural sensitivity and awareness
- Passion for marketing, drama, and data-driven creativity
Preferred Skills:
- Fluency in additional languages
- Experience with marketing art or motion design
- Knowledge of industry-standard software and tools
ASSUMPTION: While a degree in a relevant field is preferred, candidates with equivalent experience and skills may also be considered. Relevant internship experience can also be valuable.
π° Compensation & Benefits
Salary Range: Industry-standard salary range for an entry-level marketing localization artist in Istanbul, Turkey, is approximately 7,000 - 10,000 TRY per month (based on Glassdoor and Payscale data). However, the actual salary may vary based on the candidate's experience and skills.
Benefits:
- Great Place to Work environment
- Competitive compensation package
- Meal compensation
- Full health benefits
- Pet adoption support
- Cool tech stack (Macbook, iPhone 15 Pro, etc.)
- Sport activities support
- Learning budget and Udemy free pass
- Flexible schedule and unlimited vacations
- English course support
- Comprehensive well-being support
- Top-notch office located at the heart of Istanbul
- Free breakfast and no dress code
- Happy hours every Friday
- Dream team and gaming area
- Software support and public transportation support
- Parent support and massage room
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills. The benefits listed are subject to change and may be updated based on the company's policies.
π Applicant Insights
π Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2020
Company Description:
- Codeway is a technology company building AI-powered mobile apps used by over 300 million people worldwide
- Since 2020, they've launched 60+ products across various categories, with many leading their respective markets
- The company is known for its deep focus on AI research and proprietary technologies, building experiences that define new standards in mobile
- Codeway was recognized as Turkeyβs #1 LinkedIn Top Startup and a certified Great Place to Work across Europe and the tech industry
Company Specialties:
- AI research and development
- Mobile app development
- Product design and user experience
- Marketing and growth strategies
Company Website: https://www.codeway.co
ASSUMPTION: Codeway's focus on AI research and development, along with its rapid growth and success, makes it an attractive employer for candidates interested in cutting-edge technology and innovative products.
π Role Analysis
Career Level: Entry-level to junior
Reporting Structure: The role likely reports to the Marketing or Creative Director, depending on the company's organizational structure
Work Arrangement: On-site, full-time with flexible scheduling
Growth Opportunities:
- Progression to senior marketing localization artist or similar roles
- Expansion into other areas of marketing or creative production
- Potential involvement in mentoring and training junior team members
ASSUMPTION: As a growing company, Codeway offers opportunities for career advancement and professional development. The role's focus on localization and cultural sensitivity can also provide valuable insights for candidates interested in international marketing or global brand management.
π Location & Work Environment
Office Type: Modern, well-equipped office with a gaming area and massage room
Office Location(s): Ferko Signature, Sisli, Istanbul
Geographic Context:
- Istanbul is the largest city in Turkey, with a population of over 15 million
- The city is known for its vibrant culture, historical sites, and diverse neighborhoods
- Istanbul has a Mediterranean climate with hot, dry summers and mild, wet winters
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: Istanbul offers a rich cultural experience, with numerous historical sites, museums, and entertainment options. The city's diverse neighborhoods provide a variety of living environments to suit different preferences.
πΌ Interview & Application Insights
Typical Process:
- Application submission (CV or LinkedIn profile)
- Case study or task to assess skills and problem-solving abilities
- Talent and culture interview to discuss experience, expectations, and cultural fit
- Technical interview to evaluate technical capabilities and discuss case study results
- Reference check to gain insights into past experiences and work ethic
- Welcome aboard (if successful)
Key Assessment Areas:
- Communication skills and cultural sensitivity
- Problem-solving abilities and creativity
- Technical proficiency in After Effects and relevant software
- Understanding of marketing principles and campaign strategies
- Alignment with company values and work style
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a strong portfolio showcasing your creative work and problem-solving abilities
- Research the company and its products to demonstrate your interest and understanding
- Be ready to discuss your case study or task during the technical interview
- Practice common interview questions and prepare thoughtful responses
ATS Keywords: Marketing, localization, video, After Effects, motion design, cultural sensitivity, communication, problem-solving, creativity, marketing art, drama, data-driven, global, international
ASSUMPTION: Codeway's recruitment process is designed to be short and transparent, focusing on assessing candidates' skills, cultural fit, and alignment with the company's values.
π οΈ Tools & Technologies
- After Effects
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Industry-standard software and tools for video localization and marketing
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's preferred software stack.
π Cultural Fit Considerations
Company Values:
- Dream, measure, build, repeat
- Curiosity, clarity, ownership
- Recognition as a Great Place to Work
- Empowerment and growth opportunities for top talent
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Focus on AI research, innovation, and data-driven decision-making
- Flexible scheduling and work-life balance
Self-Assessment Questions:
- How do you approach learning new tools and technologies to improve your work?
- Can you provide an example of a time when you had to adapt to a new cultural environment or audience?
- How do you balance creativity and data-driven decision-making in your work?
ASSUMPTION: Codeway's work environment is fast-paced, dynamic, and collaborative, with a strong focus on AI research, innovation, and data-driven decision-making. Candidates should be comfortable working in a flexible, agile environment and be open to continuous learning and growth.
β οΈ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to new cultural environments and audiences
- Balancing creativity and data-driven decision-making
- Working with tight deadlines and quick turnaround times
ASSUMPTION: The role may present challenges related to managing multiple projects, adapting to new cultural environments, and balancing creativity with data-driven decision-making. Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with tight deadlines and quick turnaround times.
π Similar Roles Comparison
- This role differs from related positions in its focus on video localization and cultural sensitivity, rather than traditional marketing or content creation
- Industry-specific context: The role is unique to the mobile app industry, with a focus on global marketing and localization
- Career path comparison: The role can lead to senior marketing localization artist or similar roles, with potential expansion into other areas of marketing or creative production
ASSUMPTION: While the role shares similarities with traditional marketing and content creation positions, its focus on video localization and cultural sensitivity sets it apart. Candidates should be prepared to work in a dynamic, global environment and be comfortable with the unique challenges and opportunities that come with it.
π Sample Projects
- Localizing a high-performing marketing video for a new region, ensuring cultural relevance and maintaining core messaging
- Adapting a marketing campaign for a diverse audience, incorporating regional preferences and cultural nuances
- Creating localized video content for a global product launch, working with cross-functional teams to maintain brand consistency
ASSUMPTION: Sample projects should demonstrate the candidate's ability to adapt marketing content for diverse audiences, maintain brand consistency, and work effectively with cross-functional teams.
β Key Questions to Ask During Interview
- Can you describe the company's approach to global marketing and localization?
- How does the team collaborate to maintain brand consistency across multiple regions?
- What opportunities are there for professional growth and development within the role?
- How does the company support work-life balance and employee well-being?
- Can you provide an example of a successful marketing campaign that the company has executed globally?
ASSUMPTION: Interview questions should focus on understanding the company's approach to global marketing, localization, and professional growth opportunities. Candidates should also be prepared to discuss their own experiences with localization and cultural sensitivity.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as communication skills, cultural sensitivity, and problem-solving abilities
- Prepare a strong portfolio showcasing your creative work and problem-solving abilities, with a focus on video localization and marketing projects
- Research the company and its products to demonstrate your interest and understanding
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.