Jr PPC Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Jr PPC Specialist (m/f/d)

🔹 Company: Usercentrics GmbH

🔹 Location: Lisbon

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (Lisbon office required)

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition through paid ad campaigns
• Analyzing performance data to optimize campaigns
• Building and maintaining keyword structures and targeting strategies
• Contributing to dashboard creation and campaign automation
• Collaborating with cross-functional teams to create high-converting assets
• Staying up-to-date with search marketing trends and platform changes

ASSUMPTION: This role requires a balance of analytical thinking, creativity, and strong communication skills. It's ideal for someone looking to grow into a performance marketing professional with mentorship and support from experienced team members.

📋 Key Responsibilities

✅ Drive customer acquisition through paid ad campaigns towards pre and in-product conversion events

✅ Analyze performance data to surface insights and recommend campaign improvements

✅ Build and maintain keyword structures, ad copy variations, and targeting strategies

✅ Contribute to building dashboards and scripts for reporting and campaign automation

✅ Partner with content, design, and brand teams to create high-converting, user-relevant assets

✅ Set up and monitor A/B tests for ads and landing pages, then translate results into action

✅ Stay on top of search marketing trends, platform changes, and automation tools

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay ahead in the fast-paced world of performance marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Ideally 1 year of hands-on paid search campaign management experience in Google Ads

Required Skills:

• Strong analytical skills and a love for figuring things out
• Intermediate to advanced skills in Excel/Google Sheets (VLOOKUP, filters, pivot tables)
• Eagerness to explore automation, scripts, or even light coding to streamline repetitive tasks
• Strong organizational skills and attention to detail
• Excellent communication in English and a team-first mindset

Preferred Skills:

• Experience with Google Ads scripts or other automation tools
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of other marketing channels (e.g., social media, display advertising)

ASSUMPTION: While the ideal candidate will have some experience in paid search, Usercentrics is open to considering candidates with transferable skills and a strong aptitude for learning.

💰 Compensation & Benefits

Salary Range: €28,000 - €35,000 per year (based on experience and market rates for entry-level PPC specialists in Lisbon)

Benefits:

• Personal development budget
• Job-related language courses
• Flexible working hours and hybrid work arrangement
• Regular team events and company outings
• possibility of workcations (in accordance with company policy)

Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of remote work

ASSUMPTION: The salary range is an estimate based on market research for entry-level PPC specialists in Lisbon. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on data privacy and privacy-led marketing solutions

Company Size: Medium (201-500 employees) - Large enough to offer resources and growth opportunities, yet small enough for individual impact

Founded: 2017 - Usercentrics is a relatively young company with a fast-growing, diverse, and international team

Company Description:

• Usercentrics is a global leader in data privacy and privacy-led marketing solutions
• The company believes there's no need for a trade-off between growth and privacy compliance
• Usercentrics works with companies to create a healthy balance between data-driven business and privacy-led marketing

Company Specialties:

• GDPR, ePrivacy, and other data protection regulations
• LegalTech, Adtech, and SaaS solutions
• Consent Management Platform (CMP) and user consent
• Privacy-led marketing and cookieless solutions
• Server-side tagging and tracking

Company Website: usercentrics.com

ASSUMPTION: Usercentrics is a dynamic and innovative company that values employee growth and development. Its focus on privacy and user consent sets it apart in the marketing technology landscape.

📊 Role Analysis

Career Level: Entry-level to mid-level (depending on experience) - This role offers opportunities for growth and career progression within the marketing team

Reporting Structure: The Jr PPC Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including content, design, and brand teams

Work Arrangement: Hybrid - The role requires a mix of on-site work at the Lisbon office and remote work, with flexible hours

Growth Opportunities:

• Learning and development opportunities through mentorship and training
• Potential career progression into senior PPC specialist or marketing management roles
• Expanding skills and knowledge in performance marketing and related channels

ASSUMPTION: This role offers a unique opportunity to grow professionally while contributing to a company that is reshaping the digital ecosystem and making privacy a fundamental part of marketing strategies.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a mix of open-plan and dedicated team areas

Office Location(s): Lisbon, Portugal - Usercentrics' Lisbon office is located in the vibrant Chiado neighborhood

Geographic Context:

• Lisbon is a multicultural, coastal city known for its historic sites, vibrant nightlife, and delicious food
• The city offers a high quality of life, with a relatively low cost of living compared to other European capitals
• Lisbon has a mild climate, with warm summers and mild winters

Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of remote work

ASSUMPTION: Lisbon offers a unique blend of culture, history, and quality of life, making it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values
• Motivation and long-term goals

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of paid search campaigns and performance marketing
• Showcase your analytical skills through examples or a portfolio
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Paid Search, Google Ads, Campaign Management, Data Analysis, Keyword Structure, Ad Copy, Targeting Strategies, Dashboard Building, Campaign Automation, A/B Testing, Search Marketing Trends

ASSUMPTION: Usercentrics uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads platform
• Google Analytics
• Excel/Google Sheets
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Jr PPC Specialist will work with a range of tools and technologies to optimize paid search campaigns and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Privacy by Design
• User-centric
• Transparency and Collaboration
• Continuous Learning and Improvement
• Innovation and Creativity

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to learning
• Results-focused and proactive

Self-Assessment Questions:

• Do you share Usercentrics' commitment to privacy and user-centric design?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Do you thrive on continuous learning and staying up-to-date with industry trends?

ASSUMPTION: Usercentrics values employees who align with their company values and work style, as well as those who are eager to learn and grow within the organization.

⚠️ Potential Challenges

• Managing multiple campaigns and optimization tasks simultaneously
• Keeping up with the fast-paced nature of performance marketing and platform changes
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a hybrid work environment and balancing on-site and remote work

ASSUMPTION: The Jr PPC Specialist role may present challenges related to time management, continuous learning, and effective communication with team members and stakeholders.

📈 Similar Roles Comparison

• Unlike other PPC specialist roles, this position focuses on privacy-led marketing and user-centric design
• Usercentrics' global presence and focus on data privacy set it apart from other marketing technology companies
• This role offers opportunities for growth and career progression within the marketing team and the broader organization

ASSUMPTION: While there may be similarities with other PPC specialist roles, Usercentrics' unique focus on privacy and user-centric design makes this role distinct in the marketing technology landscape.

📝 Sample Projects

• Optimizing a Google Ads campaign for a new product launch
• Analyzing campaign performance data to identify trends and opportunities for improvement
• Collaborating with the content team to create high-converting ad copy and landing pages

ASSUMPTION: The Jr PPC Specialist will work on a variety of projects that involve campaign optimization, data analysis, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does Usercentrics approach privacy-led marketing and user-centric design in its campaigns?
• What opportunities are there for professional growth and development within the marketing team and the broader organization?
• How does the team collaborate and communicate in a hybrid work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Usercentrics support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview can help you better understand the role, the team, and the company culture, as well as demonstrate your interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for a technical assessment or case study, focusing on your analytical skills and problem-solving abilities
• Prepare questions to ask during the interview to demonstrate your interest in the role and company
• Follow up with the hiring manager or HR team after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.