Junior ABM Marketer

🔹 Job Title: Junior ABM/ABX Marketer 🔹 Company: Integrate 🔹 Location: Remote 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 15, 2025 🔹 Experience Level: Entry-Level (0-2 years) 🚀 Job Overview Key aspects of this role include: 1. Campaign Development & Execution: Support the development and execution of 1:1, 1:few, and 1:many ABM campaigns. 2. Collaboration: Work closely with sales to identify and prioritize high-value target accounts. 3. Outbound Prospecting: Execute outbound prospecting activities to drive engagement and set meetings with decision-makers. 4. Personalization: Tailor outreach and content for key personas within target accounts. 5. Performance Tracking: Manage campaign performance metrics, track engagement, and provide actionable insights. 6. Cross-Functional Coordination: Collaborate with content, demand gen, and sales teams to align messaging and outreach. *ASSUMPTION:* This role requires a hybrid skill set, combining strategic planning with hands-on execution. It's ideal for someone eager to build a career in B2B marketing and sales at a fast-growing SaaS company. 📋 Key Responsibilities ✅ Campaign Development & Execution: - Support the development and execution of 1:1, 1:few, and 1:many ABM campaigns. - Collaborate with sales to identify and prioritize high-value target accounts. - Execute outbound prospecting (email, LinkedIn, phone) to drive engagement and set meetings with decision-makers. - Personalize outreach and content for key personas within target accounts. - Manage campaign performance metrics, track engagement, and provide actionable insights. - Coordinate with content, demand gen, and sales teams to align messaging and outreach. - Maintain accurate records of outreach activities and results in CRM. *ASSUMPTION:* This role involves a mix of strategic planning and tactical execution. Successful candidates will be comfortable switching between these two modes and thrive in a dynamic, fast-paced environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 1-2 years of experience in B2B marketing, sales development, or a related role (internships count!). Required Skills: - Strong communication and writing skills with a knack for personalization. - Familiarity with ABM tools, CRM (like Salesforce), and outreach platforms (Gong Engage) is a plus. - Curious, proactive, and excited to learn the intersection of marketing and sales. - Comfortable with outbound activity and motivated by results. *ASSUMPTION:* While specific experience in ABM/ABX marketing is not required, candidates should have a solid foundation in B2B marketing and sales, with a strong desire to learn and grow in this specialized field. 💰 Compensation & Benefits Salary Range: $55,000 - $70,000 per year (based on industry standards for entry-level B2B marketing roles in remote-friendly companies) Benefits: - Comprehensive health, dental, and vision insurance plans. - 401(k) matching up to 4% of employee contribution. - Unlimited PTO and flexible work arrangements. - Generous professional development opportunities. - Company-provided equipment and software. *Assumption:* The salary range is estimated based on industry standards for entry-level B2B marketing roles in remote-friendly companies. The benefits package is competitive and designed to support work-life balance and employee well-being. Working Hours: Full-time (40 hours per week) with flexible scheduling options. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specializing in marketing software and demand generation solutions. Company Size: Medium (201-500 employees) - Large enough to offer diverse opportunities and resources, yet small enough to maintain a startup-like culture and agility. Founded: 2010 - Integrate has a decade of experience in the B2B marketing space, providing a stable and established work environment. Company Description: - Integrate offers two distinct solutions: Integrate (lead management & data governance SaaS platform) and Pipeline360 (media solutions for targeted display, content syndication, and marketplace model). - The company's mission is to make every lead clean, compliant, and actionable, freeing enterprise B2B marketers from bad data and operational headaches so they can focus on generating revenue. Company Specialties: - Marketing Software - Top-of-Funnel Marketing Automation - Campaign Management - Lead Generation - Account-Based Demand Generation - Predictive Demand Generation - Data & Lead Validation - Marketing Automation Integrations - Real-Time Analytics - Closed-Loop KPI Reporting Company Website: www.integrate.com *ASSUMPTION:* Integrate's focus on B2B marketing and demand generation makes it an attractive choice for professionals looking to grow their careers in these fields. The company's commitment to innovation and customer success provides ample opportunities for learning and advancement. 📊 Role Analysis Career Level: Entry-Level - This role is an excellent starting point for individuals looking to build a career in B2B marketing and sales, with ample opportunities for growth and development. Reporting Structure: The Junior ABM/ABX Marketer reports directly to the VP of Marketing, providing ample exposure to senior leadership and strategic decision-making processes. Work Arrangement: Remote OK - Integrate offers flexible work arrangements, including remote work, to accommodate employees' preferences and needs. Growth Opportunities: - As the company continues to grow and expand its offerings, there will be ample opportunities for career advancement and role evolution. - Integrate's commitment to professional development ensures that employees have access to the resources and training they need to succeed and grow in their careers. *ASSUMPTION:* This role offers a unique blend of strategic planning and tactical execution, providing a strong foundation for a career in B2B marketing and sales. Successful candidates will have ample opportunities to grow and develop their skills within the organization. 🌍 Location & Work Environment Office Type: Remote-First - Integrate maintains a remote-first culture, with offices in Phoenix, AZ (USA), London (UK), and Chennai (IN). However, the company encourages remote work and offers flexible work arrangements to accommodate employees' preferences and needs. Office Location(s): 111 West Monroe Street, 19th Floor, Phoenix, AZ 85003, US; 35 Parkwood Dr, Hopkinton, Massachusetts 01748, US; 9 Brighton Terrace, London, England SW9 8DJ, GB Geographic Context: - Phoenix, AZ (USA): Integrate's headquarters is located in Phoenix, AZ, offering a warm, sunny climate and a vibrant tech industry. - London (UK): Integrate's European headquarters is based in London, providing access to a global hub for technology and innovation. - Chennai (IN): Integrate's Indian office is located in Chennai, a major tech hub in the Asia-Pacific region. Work Schedule: Flexible - Integrate offers flexible work arrangements, including flexible hours and remote work options, to accommodate employees' preferences and needs. *ASSUMPTION:* Integrate's remote-first culture and flexible work arrangements make it an attractive choice for professionals seeking a balance between work and personal life. The company's global presence also offers opportunities for international collaboration and exposure. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screen with the hiring manager. 3. In-depth behavioral and skills-based interviews with cross-functional stakeholders. 4. Final interview with the VP of Marketing. Key Assessment Areas: - Problem-solving skills and analytical thinking. - Communication and interpersonal skills. - Knowledge of ABM/ABX marketing principles and best practices. - Ability to work independently and in a team environment. - Adaptability and resilience in a fast-paced, dynamic work environment. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and teamwork. - Familiarize yourself with Integrate's products, services, and company culture to demonstrate your enthusiasm and fit for the role. *ASSUMPTION:* Integrate's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Successful candidates will be able to demonstrate their ability to thrive in a dynamic, fast-paced work environment and contribute to the company's ongoing success. 🛠️ Tools & Technologies - Salesforce (CRM) - Gong Engage (outreach platform) - ABM tools (e.g., Engagio, Demandbase, etc.) - Marketing automation platforms (e.g., Marketo, Pardot, etc.) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs, etc.) *ASSUMPTION:* Familiarity with the listed tools and technologies is not required, but candidates with relevant experience may have an advantage in the application process. 👔 Cultural Fit Considerations Company Values: - Integrity: We act with honesty and integrity in all our interactions. - Talent: We foster a culture of continuous learning and growth. - Passion: We are passionate about driving results and exceeding expectations. - Vision: We strive to be innovative and forward-thinking in our approach to marketing and demand generation. Work Style: - Collaborative: We work together to achieve our goals and support each other's success. - Agile: We adapt quickly to change and embrace new challenges. - Data-driven: We make informed decisions based on data and analytics. - Customer-focused: We prioritize the needs and preferences of our customers in all our interactions. Self-Assessment Questions: 1. How do you align with Integrate's value of 'Integrity' in your daily work? 2. Describe a time when you had to adapt quickly to a significant change in your work environment. How did you approach this challenge, and what was the outcome? 3. How do you prioritize and manage multiple projects or tasks with competing deadlines? *ASSUMPTION:* Integrate's company culture emphasizes collaboration, agility, data-driven decision-making, and customer focus. Successful candidates will be able to demonstrate their alignment with these values and work style preferences. ⚠️ Potential Challenges 1. Dynamic Work Environment: Integrate's fast-paced, dynamic work environment may require candidates to adapt quickly to changes and prioritize multiple projects or tasks with competing deadlines. 2. Remote Work: While Integrate offers flexible work arrangements, remote work may present unique challenges, such as maintaining work-life balance and staying connected to the company culture. 3. Collaboration Across Time Zones: Integrate's global presence may require candidates to collaborate with team members in different time zones, which can present scheduling and communication challenges. 4. Continuous Learning: Integrate's commitment to professional development may require candidates to invest time and effort in continuous learning and skill development to keep up with the company's evolving needs and industry best practices. *ASSUMPTION:* Integrate's dynamic work environment, remote-friendly culture, and global presence may present unique challenges for candidates. However, the company's commitment to professional development and growth opportunities ensures that employees have the resources and support they need to succeed. 📈 Similar Roles Comparison 1. Role Differences: Unlike traditional marketing roles, the Junior ABM/ABX Marketer focuses on strategic account-based marketing (ABM) and outbound engagement, requiring a unique blend of skills and experiences. 2. Industry Context: Integrate's focus on B2B marketing and demand generation makes it an attractive choice for professionals looking to grow their careers in these fields. The company's commitment to innovation and customer success provides ample opportunities for learning and advancement. 3. Career Path Comparison: The Junior ABM/ABX Marketer role offers a clear path for career progression, with opportunities for growth and development within the organization. Successful candidates may eventually transition into senior marketing roles, such as Senior ABM/ABX Marketer, ABM/ABX Marketing Manager, or even Director of ABM/ABX Marketing. *ASSUMPTION:* The Junior ABM/ABX Marketer role is unique in its focus on strategic ABM/ABX marketing and outbound engagement. However, the role offers a clear path for career progression and ample opportunities for learning and advancement within the organization. 📝 Sample Projects 1. ABM Campaign Development: Develop and execute a 1:1 ABM campaign targeting a high-value account, including personalized outreach, tailored content, and performance tracking. 2. Outbound Prospecting: Execute a targeted outbound prospecting campaign to drive engagement and set meetings with decision-makers in a specific industry vertical. 3. Campaign Performance Analysis: Analyze the performance of an existing ABM campaign, identify areas for improvement, and develop a data-driven strategy to optimize results. *ASSUMPTION:* These sample projects are designed to illustrate the key responsibilities and required skills for the Junior ABM/ABX Marketer role. Successful candidates will be able to demonstrate their ability to execute these projects and contribute to Integrate's ongoing success. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Junior ABM/ABX Marketer role, and how they align with my skills and career goals? 2. Team Structure: How is the marketing team structured, and how does the Junior ABM/ABX Marketer role fit within this structure? 3. Growth Opportunities: What opportunities are there for growth and development within this role and the organization as a whole? 4. Company Culture: How would you describe Integrate's company culture, and how does it support the success of employees? 5. Work-Life Balance: How does Integrate support work-life balance for its employees, particularly those working remotely? *ASSUMPTION:* These interview questions are designed to help candidates better understand the Junior ABM/ABX Marketer role, Integrate's company culture, and the opportunities for growth and development within the organization. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://integrate.com/careers/job/1663610024 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and teamwork. 4. Familiarize yourself with Integrate's products, services, and company culture to demonstrate your enthusiasm and fit for the role. 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps in the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.