Junior Brand Manager - Cornetto y co-branding (Licenses)

📌 Core Information

🔹 Job Title: Junior Brand Manager - Cornetto y co-branding (Licenses)

🔹 Company: Unilever

🔹 Location: Viladecans, Catalonia, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading business plans and brand activation for snacking initiatives across OOH and IH channels
• Managing the full scope of the Cornetto brand and its licenses, including innovation projects, performance analysis, and strategy
• Collaborating with various stakeholders, including Planning, R&D, Finance, Regional & Global marketing teams, and Agencies
• Working with trade marketing teams to craft POS executional plans

ASSUMPTION: This role requires a holistic view on innovation management, brand strategy, and channel activation. The ideal candidate will be a proactive doer with strong analytical abilities and excellent interpersonal and organizational skills.

📋 Key Responsibilities

✅ Lead business plans and brand activation for snacking initiatives, both In-Home and Out of Home (Sandwiches, sticks, bars, bites, licenses)

✅ Lead P&L initiatives

✅ Lead Innovation & Renovation projects, both local initiatives and execution of EU plans

✅ Propose brand activity and measurable objectives. Monitors brand performance and recommends solutions to meet annual targets

✅ Brand audit, Jobs to be done, Activity plans, Scorecards & in-market pricing

✅ Owner of Snacking budget end-to-end with project allocation decisions

✅ Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s)

✅ Actively participate in and prepare internal meetings (brand & project reviews, sales meetings, customer plans)

✅ Together with Senior Brand Manager, define short- & long-term strategies for the brand across the different channels, with P&L responsibility

✅ Together with Trade, sets national level brand KPI’s and work on relevant plans for key customers and for both channels

ASSUMPTION: The role involves a high level of cross-functional collaboration and requires strong project management skills to balance multiple initiatives and stakeholders.

🎯 Required Qualifications

Education: University degree, with an emphasis in business

Experience: 2+ years’ experience in FMCG, particularly with exposure in Brand Building, Brand Development, Portfolio Innovation, Category Management, Trade Marketing or Sales Management

Required Skills:

• High interest in holistic marketing, innovation management, and 360 brand activation
• Proactive attitude & Doer philosophy – making things happen
• Analytical abilities to drive proper & rigorous brand analysis
• Entrepreneurial mindset and supportive team player
• Excellent interpersonal and organizational skills
• Proficient Level of Spanish and English

Preferred Skills:

• Experience in the Ice Cream category
• Knowledge of Unilever's internal systems and processes

ASSUMPTION: While not explicitly stated, having experience in the Ice Cream category or knowledge of Unilever's internal systems would be beneficial but not essential for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Spain)

Benefits:

• Competitive benefits package
• Learning & Development opportunities
• Career Possibilities within Unilever
• Diversity & Inclusion initiatives

Working Hours: Full-time, Monday to Friday, with flexibility for specific projects or deadlines

ASSUMPTION: The salary range is estimated based on market research for similar roles in Spain. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically in the Fast-Moving Consumer Goods (FMCG) sector

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects and teams

Founded: 1872, with a rich history and strong brand portfolio

Company Description:

• Unilever is a leading global Fast-Moving Consumer Goods company, with over 400 brands sold in over 190 countries
• Unilever's purpose is to make sustainable living commonplace, with a focus on creating a better future for customers, the business, and the planet
• Unilever's portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer opportunities for international exposure and career growth. The company's strong focus on sustainability and purpose-driven initiatives makes it an attractive employer for socially conscious candidates.

📊 Role Analysis

Career Level: Junior to Mid-level, with opportunities for growth and progression within the Marketing function

Reporting Structure: The Junior Brand Manager will report directly to the Marketing Manager and work closely with various stakeholders, including Planning, R&D, Finance, Regional & Global marketing teams, and Agencies

Work Arrangement: On-site, with a flexible work arrangement that allows for remote work when necessary

Growth Opportunities:

• Progression within the Marketing function, such as Senior Brand Manager or Marketing Manager roles
• Expansion into other categories or brands within Unilever's portfolio
• International assignments or secondments to gain global experience

ASSUMPTION: The role offers strong growth opportunities within Unilever's Marketing function and the broader FMCG industry. Candidates with a long-term career vision and a desire to grow within the organization will find this role appealing.

🌍 Location & Work Environment

Office Type: Unilever's Viladecans office is a modern, collaborative workspace with a focus on sustainability and employee well-being

Office Location(s): Viladecans, Catalonia, Spain

Geographic Context:

• Viladecans is a municipality located in the province of Barcelona, Catalonia, Spain
• The area offers a mix of urban and natural environments, with easy access to Barcelona and the Mediterranean coast
• Catalonia is a vibrant region with a strong cultural identity and a thriving business ecosystem

Work Schedule: Full-time, Monday to Friday, with flexibility for specific projects or deadlines

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a strong focus on employee well-being and work-life balance. The location offers a mix of urban and natural environments, providing opportunities for both professional growth and personal enrichment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Face-to-face or video interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Cultural fit and alignment with Unilever's values
• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Initiative and proactivity in driving projects forward

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your brand management experience and how you've driven results in previous projects
• Demonstrate your understanding of the Ice Cream category and Unilever's brand portfolio

ATS Keywords: Brand Management, Innovation Management, Marketing Strategy, Performance Analysis, P&L Management, Project Management, Analytical Skills, Interpersonal Skills, Organizational Skills, Team Player, Entrepreneurial Mindset, Communication Skills, Trade Marketing, Category Management, Sales Management, Spanish Language Proficiency, English Language Proficiency

ASSUMPTION: The application process is designed to assess the candidate's cultural fit, skills, and experience. Candidates should prepare thoroughly and tailor their application materials to highlight their relevant qualifications and demonstrate their fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)
• Marketing automation tools (e.g., Hootsuite, Buffer, HubSpot)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and project management tools. Familiarity with data analysis and marketing automation tools would be beneficial but not essential.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose: To make sustainable living commonplace
• Our Values: Integrity, Respect, Responsibility, and Entrepreneurship
• Our Behaviors: Act like an owner, Collaborate, Think Digital, and Win Together

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Innovative and creative

Self-Assessment Questions:

• How do you embody Unilever's values and behaviors in your daily work?
• Can you provide an example of a time when you drove results through collaboration and teamwork?
• How do you approach continuous learning and professional development?

ASSUMPTION: Unilever's culture is built on a strong set of values and behaviors that guide employees in their daily work. Candidates should assess their fit with these values and behaviors and prepare examples that demonstrate their alignment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing short-term priorities with long-term strategic goals
• Adapting to a dynamic and fast-paced work environment
• Working effectively in a large, multinational organization

ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a dynamic work environment. Candidates should be prepared to manage multiple priorities and work effectively in a large organization.

📈 Similar Roles Comparison

• Junior Brand Manager vs. Brand Assistant: The Junior Brand Manager role offers more strategic and autonomous responsibilities, while the Brand Assistant role focuses more on tactical execution and support
• FMCG vs. Other Industries: The FMCG industry is characterized by its fast-paced, dynamic nature and a strong focus on innovation and brand management. Other industries may have different priorities and work environments
• Brand Management vs. Marketing Management: Brand Management focuses on the strategic direction and positioning of brands, while Marketing Management encompasses a broader range of marketing activities, including advertising, promotions, and pricing

ASSUMPTION: The Junior Brand Manager role offers a unique blend of strategic and tactical responsibilities, with a strong focus on brand management. Candidates should assess their fit with the specific requirements and priorities of this role compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a successful brand activation campaign for a new product launch
• Conducting a comprehensive brand audit and developing a strategic roadmap for brand growth
• Managing a portfolio of licenses and co-branding initiatives, driving results through innovative and strategic approaches

ASSUMPTION: The role involves a wide range of projects, from tactical execution to strategic planning. Candidates should be prepared to demonstrate their experience and skills in managing diverse projects and driving results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for Unilever's Ice Cream business in Spain?
• What opportunities are there for growth and development within this role and the broader organization?
• How does Unilever support work-life balance for its employees?
• What are the key challenges facing the Ice Cream category in the Spanish market, and how can this role contribute to addressing them?

ASSUMPTION: The interview is an opportunity for candidates to assess their fit with the role and the organization. Candidates should prepare thoughtful questions that demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your brand management experience and how you've driven results in previous projects
• Demonstrate your understanding of the Ice Cream category and Unilever's brand portfolio
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.