Junior Brand Manager JDTW

📌 Core Information

🔹 Job Title: Junior Brand Manager JDTW

🔹 Company: Brown-Forman

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time, Hybrid (4 days a week in the office)

🔹 Category: Brand Management

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Monitoring brand performance and implementing operational projects for Jack Daniel's family of brands
• Managing the marketing budget and collaborating with various internal and external teams
• Analyzing market trends and competitive environment to identify gaps and opportunities
• Developing and implementing activation plans across off-trade, on-trade, and e-commerce channels
• Representing the brand internally and externally, and informing the local Leadership Team

ASSUMPTION: This role requires a strong 'can do' spirit, adaptability, and a collaborative mindset to thrive in a non-hierarchical team environment.

📋 Key Responsibilities

✅ Monitor brand performance and analyze sales, advertising impact, and other KPIs to identify gaps and opportunities

✅ Develop and implement action plans to address performance gaps and drive brand growth

✅ Participate in the elaboration of the annual marketing plan and define KPIs and objectives for key actions/activations

✅ Manage and coordinate external agencies, ensuring adequate management and coordination of their work

✅ Manage and monitor the brand A&P budget daily, ensuring it is used effectively and efficiently

✅ Act as the brand ambassador, representing Jack Daniel’s brand internally and externally, and informing the local Leadership Team

✅ Regularly analyze the competitive environment and emerging trends in the market

ASSUMPTION: This role may require occasional travel to attend international meetings and events.

🎯 Required Qualifications

Education: Master's Degree (M.A., MBA or Equivalent) in Marketing

Experience: 3 years of experience (including internships) in Brand Marketing, Operational Marketing, or Trade Marketing on premium consumer goods, ideally spirits. Affinity with luxury goods is a plus.

Required Skills:

• Good communication and interpersonal skills
• Versatile and adaptable, with a strong ‘can do’ spirit’
• Analytical, reliable, and organized
• Curious and autonomous
• Passion for brand and sensitivity to cultural trends
• Fluency in French and English
• Experience of market analysis (Nielsen/Circana), agency, and budget management
• Digital savvy and good knowledge of digital ecosystem

Preferred Skills:

• Experience in the spirits industry
• Knowledge of the luxury goods market

ASSUMPTION: Candidates with experience in market analysis, agency management, and budget management are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for a Junior Brand Manager role in Paris)

Benefits:

• Health insurance and retirement plans
• Employee discounts on Brown-Forman products
• Opportunities for professional development and growth
• Premium employee experience with a range of benefits that reflect the company values

Working Hours: 40 hours per week, with flexible working hours and the option to work remotely one day a week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, specifically premium spirits and consumer packaged goods

Company Size: Brown-Forman has 5,001-10,000 employees globally, with a presence in over 170 countries. This size allows for diverse opportunities and a robust learning environment.

Founded: 1870, in Louisville, Kentucky, USA

Company Description:

• Brown-Forman Corporation has been building exceptional spirits brands for over 150 years
• Portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft
• Committed to responsible drinking and sustainable practices

Company Specialties:

• Adult Beverages and Consumer Packaged Goods

Company Website: http://www.brown-forman.com

ASSUMPTION: Brown-Forman's extensive portfolio and global presence offer opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Junior to Mid-Level Brand Manager

Reporting Structure: Reports directly to the Senior Brand Manager

Work Arrangement: Hybrid, with 4 days a week in the office and 1 day remote

Growth Opportunities:

• Potential career progression to Senior Brand Manager or other leadership roles within the company
• Opportunities to work on different brands and categories within the Brown-Forman portfolio
• Chance to gain international experience through collaboration with global teams

ASSUMPTION: This role offers a clear path for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Paris, France

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving food and beverage industry
• Home to numerous international spirits brands and industry events
• Offers a high quality of life, with access to cultural attractions, restaurants, and nightlife

Work Schedule: Monday to Friday, with flexible working hours and the option to work remotely one day a week

ASSUMPTION: The Paris office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the local Leadership Team

Key Assessment Areas:

• Brand management skills and experience
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Brown-Forman values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your market analysis, agency management, and budget management experience
• Research Brown-Forman and the Jack Daniel's brand to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Brand Management, Marketing, Spirits Industry, Jack Daniel's, Budget Management, Agency Management, Market Analysis, French, English

ASSUMPTION: The interview process for this role may include case studies, presentations, or other assessments to evaluate the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Market analysis tools (e.g., Nielsen, Circana)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Collaboration
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and versatile
• Results-driven and focused on delivering excellence
• Committed to responsible drinking and sustainability

Self-Assessment Questions:

• Do you align with Brown-Forman's core values and company culture?
• Are you comfortable working in a non-hierarchical, collaborative team environment?
• Do you have a strong ‘can do’ spirit and a passion for brand management?

ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Brown-Forman's values are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with external agencies and service providers to ensure brand excellence
• Adapting to a fast-paced, dynamic work environment
• Balancing the demands of a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to delivering excellence.

📈 Similar Roles Comparison

• Junior Brand Manager roles in other companies may have different brand portfolios, market sizes, or competitive landscapes
• Brand management roles in the spirits industry may require specific knowledge of the category and its regulations
• Career progression in brand management may vary depending on the company's size, structure, and growth opportunities

ASSUMPTION: This role offers a unique opportunity to work on a globally recognized brand in the premium spirits category.

📝 Sample Projects

• Developing and implementing a marketing campaign to drive brand awareness and sales in a specific market or channel
• Conducting a market analysis to identify trends, gaps, and opportunities for brand growth
• Managing the brand's A&P budget to ensure optimal allocation and maximum impact
• Collaborating with external agencies to develop and execute creative campaigns that align with the brand's DNA

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects that the candidate may work on.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader brand management structure within the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for employees in hybrid roles?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your market analysis, agency management, and budget management experience
• Research Brown-Forman and the Jack Daniel's brand to demonstrate your enthusiasm and understanding of the company
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.