📌 Core Information
🔹 Job Title: Junior Brand Manager (m/w/d)
🔹 Company: Brown-Forman
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-Time, Hybrid (4 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local marketing strategies for our award-winning whisk(e)y portfolio.
- Collaborating with cross-functional teams to ensure successful execution of annual marketing plans.
- Conducting brand and category audits to uncover opportunities and inform strategy.
- Managing marketing activity schedules and budgets to ensure excellence in delivery.
- Providing regular business performance updates and insights to influence key stakeholders.
ASSUMPTION: This role requires a strong understanding of the German market, excellent communication skills in English and German, and a passion for brands. Previous experience in the spirits or alcohol industry is a plus but not mandatory.
📋 Key Responsibilities
✅ Develop and implement local marketing strategies and plans for our whisk(e)y portfolio, with a focus on the German market.
✅ Conduct brand and category audits to uncover root issues and opportunities, and inform strategy.
✅ Collaborate with cross-functional teams, including Trade Marketing and Market, Category & Consumer Insights, to ensure successful execution of annual marketing plans.
✅ Manage marketing activity schedules and budgets, ensuring excellence in delivery across digital marketing, social media, CRM, ATL, PR, consumer events, sponsorships, and more.
✅ Provide regular business performance updates and insights, including market development, competitive activity, market share and growth trends, key initiatives, and return on marketing investment.
✅ Cooperate with colleagues at local, European, and global levels across functions and work levels to ensure alignment across the portfolio.
ASSUMPTION: This role requires strong project management capabilities, analytical and strategic thinking, and a passion for brands.
🎯 Required Qualifications
Education: College/University (Bachelors or Equivalent)
Experience: 2+ years experience in Marketing, ideally in an international FMCG company.
Required Skills:
- Strong oral & written communication in English & fluent German.
- Good German market knowledge (retail, consumer, trade, media).
- Marketing disciplines: Market analysis, strategy & marketing mix development incl. communication & media, consumer insights and research, creative development (digital and experiential), strong project management capabilities.
- Business acumen & entrepreneurial thinking, good analytical and strategic understanding - a passion for brands.
Preferred Skills:
- Experience in the spirits or overall alcohol industry.
ASSUMPTION: Candidates with a strong academic background and relevant work experience in marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards for a Junior Brand Manager role in Germany)
Benefits:
- Total Rewards package designed to engage employees and ensure sustainable growth.
- Premium employee experience with a range of benefits that reflect company values.
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (4 days in the office)
ASSUMPTION: The salary range provided is an estimate based on market standards for a Junior Brand Manager role in Germany. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1870
Company Description:
- Brown-Forman Corporation is a premium spirits company with a portfolio of brands including Jack Daniel's, Woodford Reserve, and Herradura.
- The company is committed to responsible drinking and offers a range of benefits to its employees.
- Brown-Forman operates in more than 170 countries worldwide.
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company in the beverage manufacturing industry, with a strong global presence and a commitment to responsible drinking.
📊 Role Analysis
Career Level: Junior Brand Manager (entry-level to mid-level)
Reporting Structure: Reports directly to the Senior Brand Manager
Work Arrangement: Hybrid (4 days in the office)
Growth Opportunities:
- Progression to Senior Brand Manager or other marketing roles within the company.
- Expanding knowledge of the global spirits industry and international markets.
- Developing leadership and management skills through collaboration with cross-functional teams.
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (4 days in the office)
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the country's spirits industry.
- The city offers a high quality of life, with a vibrant cultural scene and a strong focus on sustainability.
- Hamburg is well-connected by public transportation, making it easy to commute to the office.
Work Schedule: Full-time, 40 hours per week, with a flexible work arrangement (4 days in the office)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the hiring manager.
- In-person or virtual interview with the hiring manager and other team members.
- Final interview with senior leadership.
Key Assessment Areas:
- Marketing skills and experience.
- Communication and presentation skills.
- Problem-solving and analytical skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've worked on.
- Research the company and its products to demonstrate your enthusiasm and understanding of the brand.
ATS Keywords: Brand Management, Market Analysis, Strategy Development, Project Management, Communication, Consumer Insights, Digital Marketing, Social Media, CRM, Public Relations, Event Management, Analytical Skills, Strategic Thinking, Collaboration, Entrepreneurial Thinking, Creativity
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Hootsuite, Mailchimp)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and entrepreneurial
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you embody the company's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or project scope.
- How do you approach collaboration and teamwork, particularly when working with diverse stakeholders?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process for this role, as the company places a strong emphasis on its values and work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Adapting to a fast-paced and dynamic work environment.
- Working effectively with cross-functional teams and stakeholders.
- Navigating the complexities of the global spirits industry.
ASSUMPTION: This role may present challenges related to time management, adaptability, and collaboration, but these can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Junior Brand Manager roles in other industries may have different product lifecycles and consumer bases, but the core responsibilities and required skills are likely to be similar.
- In the spirits industry, Junior Brand Manager roles may require a deeper understanding of the regulatory environment and consumer behavior related to alcohol.
- Career progression in this role may follow a similar path to other marketing roles, with opportunities to specialize in specific areas or advance to management positions.
ASSUMPTION: While this role shares similarities with other Junior Brand Manager positions, the unique aspects of the spirits industry and the company's global presence may present distinct opportunities and challenges.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product in the German market.
- Conducting a market analysis to identify trends and opportunities in the German spirits market.
- Collaborating with cross-functional teams to create and implement an integrated marketing campaign for an existing brand.
ASSUMPTION: These sample projects provide a sense of the types of initiatives a Junior Brand Manager might work on, but the specific projects and priorities will vary depending on the company's needs and the brand's lifecycle.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach innovation and new product development?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've worked on.
- Research the company and its products to demonstrate your enthusiasm and understanding of the brand.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
