📌 Core Information
🔹 Job Title: (Junior) Brand Marketing Manager (all gender) für die Marke Mein Schiff
🔹 Company: TUI
🔹 Location: Hamburg, Germany
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Brand positioning and development for Mein Schiff and TUI Cruises
- Consistent brand management across all communication channels
- Strategic marketing planning for existing fleet and newbuilds
- Cross-functional collaboration with various departments
- Data-driven brand performance monitoring and analysis
ASSUMPTION: This role requires a strong understanding of brand management and marketing strategies, as well as experience in the cruise industry or a related field.
📋 Key Responsibilities
✅ Develop and implement brand strategies for Mein Schiff and TUI Cruises
✅ Ensure consistent brand presence across all communication channels
✅ Conduct market analyses and stay updated on industry trends
✅ Collaborate with cross-functional teams to ensure brand alignment
✅ Manage brand marketing budget effectively
✅ Coordinate and execute architectural shootings and 3D tours on Mein Schiff fleet
ASSUMPTION: This role requires strong analytical, strategic, and creative thinking, as well as excellent communication and collaboration skills.
🎯 Required Qualifications
Education: Completed degree in Business, Tourism, or Marketing
Experience: Proven experience in strategic and operational marketing, preferably as a Brand or Product Manager
Required Skills:
- Excellent knowledge of brand management principles
- Strong analytical and strategic thinking
- Excellent communication and collaboration skills
- Familiarity with marketing tools and software (e.g., MS Office)
- Fluency in German and English
Preferred Skills:
- Experience in the cruise industry
- Familiarity with market research methods
- Knowledge of the German market
ASSUMPTION: Candidates with relevant experience in brand management and marketing, as well as a strong understanding of the cruise industry, are preferred.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (estimate based on market research for similar roles in Germany)
Benefits:
- Flexible working hours
- Market-competitive compensation with success participation
- 30 vacation days
- Attractive discounts on cruises and other tourism offers
- Public transport ticket subsidy
- Restaurant pass subsidy
- Modern workplace with contemporary leadership culture
- Regular feedback and development discussions
- Employee assistance partner
- Comprehensive social and health benefits
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TUI is a leading global travel and leisure experience company, operating in the hospitality sector.
Company Size: TUI Group has over 60,000 employees worldwide, making it a large enterprise with diverse career opportunities.
Founded: TUI was founded in 1968 and has since grown into one of the world's leading tourism groups.
Company Description:
- TUI offers a wide range of travel experiences, including hotels, airlines, cruises, and digital platforms for tours and activities.
- The company is committed to sustainable tourism and has initiatives to minimize its environmental impact.
- TUI values diversity and encourages a positive, can-do attitude among its employees.
Company Specialties:
- TUI Cruises
- TUI.com
- Hapag Lloyd Cruises
- TUI Care Foundation
- Travel.me
- GoTUI.com
- TUI BLUE
- ROBINSON Club
- TUI MAGIC LIFE
- TUI Cars
- TUI SENSATORI
- TUI Foundation
- TUI policyLOUNGE
- TUI Musement
- Hotels & Resort
- Airlines
- and Cruises
Company Website: http://www.tuigroup.com
ASSUMPTION: TUI's large size and diverse offerings provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for a junior-level marketing professional seeking to gain experience in brand management and marketing strategy.
Reporting Structure: The Junior Brand Marketing Manager reports directly to the Senior Brand Marketing Manager.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for three days a week and remotely for two days.
Growth Opportunities:
- Progression to a Senior Brand Marketing Manager role
- Expansion into other marketing or management roles within TUI
- International assignments or relocation opportunities
ASSUMPTION: This role offers excellent growth prospects for candidates eager to advance their careers in brand management and marketing.
🌍 Location & Work Environment
Office Type: TUI's headquarters in Hamburg features a modern, centrally located workplace with state-of-the-art facilities.
Office Location(s): TUI Cruises GmbH is located at Karl-Wiechert Allee 23, 30625 Hamburg, Germany.
Geographic Context:
- Hamburg is the second-largest city in Germany, with a population of over 1.8 million people.
- The city is known for its vibrant cultural scene, historic architecture, and proximity to the North Sea.
- Hamburg is well-connected by public transportation, with an extensive network of buses, trams, and trains.
Work Schedule: Employees follow a standard work schedule from Monday to Friday, with flexible hybrid work arrangements.
ASSUMPTION: Hamburg offers a high quality of life, with numerous cultural attractions, recreational opportunities, and a diverse range of housing options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the senior leadership team
- Job offer and onboarding
Key Assessment Areas:
- Brand management knowledge and skills
- Strategic thinking and analytical abilities
- Communication and collaboration skills
- Cultural fit and alignment with TUI's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the cruise industry and TUI's brand
- Prepare examples of your brand management and marketing strategy work
- Research TUI's company culture and values to show your fit with the organization
ATS Keywords: Brand Management, Marketing Strategy, Cruise Industry, German Market, Marketing Tools, MS Office, German, English
ASSUMPTION: TUI's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Power Point, Teams)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Creative Suite)
- Project management software (e.g., Asana, Trello)
- CRM and marketing platforms (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with relevant marketing tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration and teamwork
- Innovation and continuous improvement
- Sustainability and responsibility
- Diversity, equity, and inclusion
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure consistent brand messaging across multiple channels and touchpoints?
- Can you provide an example of a successful brand marketing campaign you've executed?
- How do you stay updated on industry trends and competitor activities?
ASSUMPTION: Candidates who demonstrate a strong understanding of TUI's values and a compatible work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple brands and communication channels simultaneously
- Balancing strategic planning with day-to-day tactical tasks
- Adapting to a dynamic and evolving market landscape
- Collaborating effectively with cross-functional teams
- Meeting tight deadlines and project milestones
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Brand Manager (Cruise Industry)
- Focuses on a single brand within the cruise industry
- May have a more narrow scope of responsibilities
- Potentially less exposure to cross-functional collaboration
- Senior Brand Marketing Manager (Travel & Hospitality)
- Oversees a team of brand marketing managers
- Responsible for the brand marketing strategy across multiple brands
- Requires more extensive leadership and management skills
- Product Manager (Cruise Industry)
- Focuses on the development and management of cruise products
- May have less involvement in brand marketing and communication
- Requires a different set of skills and experiences
ASSUMPTION: This role offers a unique blend of brand management, marketing strategy, and cross-functional collaboration within the cruise industry.
📝 Sample Projects
- Developing a comprehensive brand marketing strategy for Mein Schiff and TUI Cruises
- Conducting a competitive analysis of other cruise lines and identifying opportunities for differentiation
- Managing the brand marketing budget and ensuring cost-effective allocation of resources
- Coordinating and executing architectural shootings and 3D tours on Mein Schiff fleet
- Collaborating with cross-functional teams to ensure brand alignment across all communication channels
ASSUMPTION: These projects demonstrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as Onboard Marketing and Product Management?
- What are the most significant challenges facing the brand marketing team currently?
- How does TUI support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of brand marketing efforts?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your brand management and marketing strategy work
- Research TUI's company culture and values to show your fit with the organization
- Follow up with the hiring manager one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
