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Junior Campaign & Design Specialist (SA&I North America)

NielsenIQ
Full-time
On-site
Zagreb, Zagreb, Grad, Croatia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Junior Campaign & Design Specialist (SA&I North America)

πŸ”Ή Company: NielsenIQ

πŸ”Ή Location: Zagreb, Croatia

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 1-3 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting North America Strategic Analytics & Insights commercial teams
  • Executing targeted outreach campaigns and supporting lead generation
  • Ensuring sales team has necessary tools and materials for success
  • Managing MQLs, CRM contact lists, email bounce rates, and Salesloft cadences
  • Collaborating with sales, marketing, and content teams to align messaging and audience targeting

ASSUMPTION: This role is ideal for someone with a few years of experience in sales, marketing, or communications who is eager to grow their skills in campaign management, demand generation, and sales enablement.

πŸ“‹ Key Responsibilities

βœ… Sales Campaign Coordination: Help create and manage outbound sales campaigns using Salesloft, work with marketing and content teams to align messaging and audience targeting, and assist in tracking campaign performance and making improvements based on results.

βœ… Sales Enablement Support: Assist in creating and updating sales decks, one-pagers, and outreach templates, customize sales materials for specific client needs or market segments along with the insights team, and ensure materials are up-to-date, easy to use, and aligned with branding.

βœ… Collaboration & Communication: Work with marketing, sales, and insights teams to support ongoing initiatives, participate in planning internal meetings to help coordinate execution of campaign tasks, and provide support on cross-functional projects as needed.

βœ… Sales Tools & Reporting: Use Salesloft to manage outreach and track engagement, help maintain campaign dashboards in Power BI or similar tools, and assist in gathering campaign data and reporting on key metrics.

βœ… Light Design Support: Make updates to sales materials using PowerPoint or Adobe tools, and support branding consistency across client-facing materials.

ASSUMPTION: While design skills are helpful, a greater focus of this role is on campaign coordination, messaging, and leveraging tools like Salesloft and Power BI to monitor performance and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)

Experience: 1-3 years of experience in sales support, marketing, or a related field

Required Skills:

  • Comfortable using tools like Salesloft, Power BI, or similar platforms (training provided)
  • Strong communication and organizational skills
  • Familiarity with basic design tools like PowerPoint or Canva; Adobe Creative Suite is a plus
  • Ability to manage multiple tasks and meet deadlines in a fast-paced environment
  • Eager to learn and grow in sales enablement and campaign marketing

Preferred Skills:

  • Experience with CRM systems
  • Knowledge of the CPG or retail industry

ASSUMPTION: Preferred skills are not explicitly stated in the original description, but they are inferred based on the role's requirements and industry standards.

πŸ’° Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Work in an international, multicultural environment
  • Hybrid working type possibility
  • Seniority and vacation allowance
  • Easter and Christmas bonus
  • Christmas gifts for children of employees (up to 12 years of age)
  • Annual medical check
  • Transportation allowance
  • Internal recognition system
  • Volunteer time off (global volunteer day)
  • Work from Home allowance
  • Free LinkedIn Learning access
  • Free Employee Assistance Programs (EAP)

Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits listed are derived from the original job description and company information.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: NielsenIQ is a consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsβ€”delivered with advanced analytics through state-of-the-art platformsβ€”NielsenIQ delivers the Full Viewβ„’.

Company Size: NielsenIQ has 10,001+ employees globally, with operations in 100+ markets, covering more than 90% of the world's population. In Zagreb, Croatia, the company has a smaller local presence.

Founded: NielsenIQ was founded in 1923 and has since grown into a global leader in consumer intelligence.

Company Description:

  • NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
  • The company offers a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms.
  • NielsenIQ delivers the Full Viewβ„’, providing clients with the data and insights they need to make informed decisions and drive business growth.

Company Specialties:

  • Consumer Intelligence
  • Consumer Behavior Analysis
  • Retail Measurement
  • Advanced Analytics
  • Data-Driven Insights

Company Website: https://nielseniq.com/global/en/

ASSUMPTION: NielsenIQ's global presence and expertise in consumer intelligence make it an attractive employer for professionals seeking to grow their careers in market research and data analysis.

πŸ“Š Role Analysis

Career Level: This role is an entry-level to mid-level position within the marketing and communications field, offering opportunities for growth and development in sales enablement and campaign marketing.

Reporting Structure: The Junior Campaign & Design Specialist will report directly to the Strategic Analytics & Insights commercial teams and collaborate with various departments, including sales, marketing, and content teams.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the team's needs and the employee's preferences.

Growth Opportunities:

  • Learning and developing skills in campaign management, demand generation, and sales enablement
  • Gaining experience working with global teams and collaborating on cross-functional projects
  • Potential career progression into more senior roles within the marketing and communications field

ASSUMPTION: NielsenIQ's global presence and focus on employee development provide ample opportunities for growth and career advancement within the company.

🌍 Location & Work Environment

Office Type: NielsenIQ's Zagreb office is a hybrid work environment, offering both on-site and remote work options.

Office Location(s): Budmanijeva ul. 1, Zagreb, Croatia

Geographic Context:

  • Zagreb is the capital and largest city of Croatia, with a population of around 800,000 people.
  • The city is known for its rich history, cultural attractions, and vibrant nightlife.
  • Zagreb offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of amenities.

Work Schedule: The work schedule for this role is typically Monday to Friday, with flexible hours and remote work options available.

ASSUMPTION: Zagreb's vibrant culture, affordable cost of living, and high quality of life make it an attractive location for both local and international professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical assessment or case study (if applicable)
  • In-person or video interview with the hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • Communication skills and ability to work effectively with cross-functional teams
  • Problem-solving skills and ability to manage multiple tasks and meet deadlines
  • Basic design skills and familiarity with relevant tools
  • Understanding of sales enablement and campaign marketing principles

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of sales enablement and campaign marketing principles in your application materials
  • Showcase any relevant design work or projects that highlight your skills and creativity

ATS Keywords: Sales campaign coordination, sales enablement, collaboration, communication, sales tools, reporting, light design support, organizational skills, basic design tools, Power BI, Salesloft, email tracking, lead generation, campaign management, messaging, client customization

ASSUMPTION: NielsenIQ's application process is designed to assess candidates' skills and cultural fit for the role and the company. Applicants should tailor their application materials to highlight their relevant experiences and demonstrate their understanding of the role's requirements.

πŸ› οΈ Tools & Technologies

  • Salesloft
  • Power BI
  • PowerPoint
  • Adobe Creative Suite (optional)
  • CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies listed are required or preferred for this role, based on the job description and industry standards. Candidates should have a basic understanding of these tools and be willing to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Accountability
  • Respect
  • Innovation
  • One NielsenIQ

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality work
  • Adaptable and open to feedback and continuous learning
  • Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

  • Do you share NielsenIQ's commitment to integrity, accountability, respect, innovation, and being one team?
  • Are you comfortable working in a collaborative, results-driven environment and adapting to feedback and continuous learning?
  • Do you thrive in a fast-paced, dynamic work environment and enjoy working with cross-functional teams?

ASSUMPTION: NielsenIQ's company values and work style emphasize the importance of cultural fit for employees. Applicants should carefully consider their alignment with these values and work style preferences before applying for the role.

⚠️ Potential Challenges

  • Managing multiple tasks and meeting deadlines in a fast-paced environment
  • Adapting to new tools and technologies as needed
  • Working with global teams and navigating time zone differences
  • Balancing on-site and remote work responsibilities in a hybrid work arrangement

ASSUMPTION: These potential challenges are based on the role's requirements, industry standards, and common experiences reported by professionals in similar roles. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Junior Campaign & Design Specialist vs. Marketing Coordinator: Both roles involve campaign management and coordination, but the Junior Campaign & Design Specialist role places a greater emphasis on sales enablement and supporting the sales team.
  • Industry-specific context: NielsenIQ's focus on consumer intelligence and data-driven insights sets it apart from other marketing and communications agencies, offering unique opportunities for growth and development in the field.
  • Career path comparison: This role can serve as a stepping stone into more senior positions within the marketing and communications field, such as Marketing Manager, Campaign Manager, or Sales Enablement Manager.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in the industry when evaluating their fit and career growth potential.

πŸ“ Sample Projects

  • Creating and executing a targeted email campaign using Salesloft to generate leads for the sales team
  • Designing and updating sales materials, such as one-pagers and outreach templates, to ensure branding consistency and relevance for specific client needs or market segments
  • Managing campaign dashboards in Power BI or similar tools to track performance and make data-driven decisions to improve results

ASSUMPTION: These sample projects are based on the role's key responsibilities and provide applicants with a clear understanding of the day-to-day tasks and deliverables required for success in this position.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role, and how it collaborates with other departments within the company?
  • What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
  • How does NielsenIQ support the growth and development of employees in this role, and what opportunities are there for career progression within the company?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in a fast-paced, dynamic work environment?
  • How does NielsenIQ's hybrid work arrangement balance on-site and remote work responsibilities, and what tools and technologies are used to facilitate collaboration and communication among team members?

ASSUMPTION: These key questions are designed to help applicants better understand the role's requirements, the company culture, and the opportunities for growth and development within the organization. Applicants should tailor their questions to the specific aspects of the role and company that are most important to them.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of sales enablement and campaign marketing principles
  • Prepare examples of your design work or projects that demonstrate your skills and creativity, if applicable
  • Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.