📌 Core Information
🔹 Job Title: Junior Campaign & Design Specialist (SA&I North America)
🔹 Company: NielsenIQ
🔹 Location: Zagreb, Croatia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Sales
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry-level to Mid-level (1-3 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting North America Strategic Analytics & Insights commercial teams
- Growing skills in campaign management, demand generation, and sales enablement
- Collaborating with sales, marketing, and content teams for targeted outreach campaigns
- Managing MQLs, CRM contact lists, email bounce rates, and Salesloft cadences
ASSUMPTION: This role is ideal for a proactive individual with a few years of experience in sales, marketing, or communications, eager to develop their skills in campaign management and sales enablement.
📋 Key Responsibilities
✅ Sales Campaign Coordination: Help create and manage outbound sales campaigns using Salesloft, work with marketing and content teams to align messaging and audience targeting, and assist in tracking campaign performance.
✅ Sales Enablement Support: Assist in creating and updating sales decks, one-pagers, and outreach templates, customize sales materials for specific client needs or market segments, and ensure materials are up-to-date and aligned with branding.
✅ Collaboration & Communication: Work with marketing, sales, and insights teams to support ongoing initiatives, participate in planning internal meetings to help coordinate execution of campaign tasks, and provide support on cross-functional projects as needed.
✅ Sales Tools & Reporting: Use Salesloft to manage outreach and track engagement, help maintain campaign dashboards in Power BI or similar tools, and assist in gathering campaign data and reporting on key metrics.
✅ Light Design Support: Make updates to sales materials using PowerPoint or Adobe tools, and support branding consistency across client-facing materials.
ASSUMPTION: While design skills are helpful, a greater focus of this role is on campaign coordination, messaging, and leveraging tools like Salesloft and Power BI to monitor performance and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
Experience: 1-3 years of experience in sales support, marketing, or a related field
Required Skills:
- Proficient in Salesloft, Power BI, or similar platforms (training provided)
- Strong communication and organizational skills
- Familiarity with basic design tools like PowerPoint or Canva; Adobe Creative Suite is a plus
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment
- Eager to learn and grow in sales enablement and campaign marketing
Preferred Skills:
- Experience with CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates with experience in sales support, marketing, or a related field, and a strong interest in developing skills in campaign management and sales enablement are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for the Zagreb market)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, typically 40 hours per week, with flexible hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on market research for similar roles in the Zagreb area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: NielsenIQ was founded in 1923, with a rich history in consumer research and analytics.
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- The company offers a holistic retail read and the most comprehensive consumer insights through advanced analytics and state-of-the-art platforms, delivering the Full View™.
- NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-commerce
- Analytics
- Data
- CPG
- CPG data
- Eretail media
- Amazon S&S
- Location-based analytics
- And all location data
Company Website: NielsenIQ for Digital Commerce
ASSUMPTION: NielsenIQ's focus on consumer intelligence and data-driven insights makes it an attractive employer for individuals interested in market research, analytics, and consumer behavior.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development in campaign management and sales enablement.
Reporting Structure: The Junior Campaign & Design Specialist will report to the Senior Manager, Strategic Analytics & Insights, North America.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific arrangement may vary based on business needs and team preferences.
Growth Opportunities:
- Developing skills in campaign management, demand generation, and sales enablement
- Expanding knowledge of the consumer intelligence industry and market trends
- Gaining experience working with cross-functional teams and stakeholders
- Potential career progression into senior roles within the Strategic Analytics & Insights team or related functions
ASSUMPTION: This role offers a unique opportunity for individuals to grow their skills and advance their careers in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: NielsenIQ's Zagreb office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Budmanijeva ul. 1, Zagreb, Croatia
Geographic Context:
- Zagreb is the capital and largest city of Croatia, with a population of approximately 800,000 people.
- The city is known for its rich history, cultural attractions, and vibrant nightlife.
- Zagreb offers a high quality of life, with affordable living costs compared to other European capitals.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the specific work hours may vary based on business needs and team preferences.
ASSUMPTION: Living and working in Zagreb provides a unique blend of urban convenience and European charm, with a lower cost of living compared to other major European cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Manager, Strategic Analytics & Insights, North America
- Background check and offer extension
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational skills and attention to detail
- Problem-solving abilities and analytical thinking
- Cultural fit and alignment with NielsenIQ's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of campaign management, sales enablement, and consumer intelligence
- Showcase your ability to work collaboratively and manage multiple tasks
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Sales campaign, sales enablement, marketing, campaign management, demand generation, sales tools, Power BI, Salesloft, MQL, CRM, collaboration, communication, design support
ASSUMPTION: NielsenIQ's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Salesloft
- Power BI
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Adobe Creative Suite (optional)
- CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Diversity & Inclusion
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- How do you approach managing multiple tasks and deadlines in a fast-paced environment?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and ensure attention to detail when working on multiple projects simultaneously?
ASSUMPTION: NielsenIQ values candidates who are proactive, organized, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement and balancing remote and on-site work
- Developing skills in campaign management, sales enablement, and consumer intelligence
- Navigating a large and diverse organization with multiple teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other sales enablement roles, this position offers a unique opportunity to gain experience in campaign management and demand generation, with a focus on consumer intelligence and data-driven insights.
- In the consumer intelligence industry, NielsenIQ is a leading provider of consumer behavior data and analytics, offering a competitive advantage in the market.
- Career progression in this role may lead to senior positions within the Strategic Analytics & Insights team or related functions, providing opportunities for long-term growth and development.
ASSUMPTION: This role offers a unique blend of sales enablement, campaign management, and consumer intelligence, making it an attractive opportunity for individuals interested in developing their skills in these areas.
📝 Sample Projects
- Developing and executing a targeted outreach campaign to generate qualified leads for the sales team
- Creating and updating sales materials, such as decks, one-pagers, and outreach templates, to support specific client needs or market segments
- Managing MQLs, CRM contact lists, email bounce rates, and Salesloft cadences to optimize campaign performance and drive results
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Junior Campaign & Design Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role?
- How does this role collaborate with other teams, such as marketing and content, to ensure effective campaign execution and performance tracking?
- What opportunities are there for growth and development within the Strategic Analytics & Insights team or related functions?
- How does NielsenIQ support work-life balance for employees working in a hybrid arrangement?
- Can you provide an example of a successful campaign executed by the team and the role this position played in its execution?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your interest in campaign management, sales enablement, and consumer intelligence
- Prepare for the interview by researching NielsenIQ's company culture, values, and recent projects, and practicing common interview questions and your responses
- Follow up with the hiring manager or HR team after the interview to express your appreciation for the opportunity and reiterate your interest in the role
- If selected for the final interview, be prepared to discuss your long-term career goals and how this role aligns with your professional development
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
