Junior Campaign Manager (m/f/d)

🔹 Job Title: Junior Campaign Manager (m/f/d)

🔹 Company: ABOUT YOU SE & Co. KG

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

Key aspects of this role include:

• Strategic and creative planning, conception, and execution of national and international sale and loyalty campaigns
• Independent campaign management aligned with defined performance targets
• Cross-functional stakeholder management and close collaboration with internal teams
• Development of campaign messaging and design in cooperation with the design team

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with diverse teams.

✅ Strategic and creative planning, conception, and execution of national and international sale and loyalty campaigns

✅ Independent campaign management aligned with defined performance targets

✅ Cross-functional stakeholder management and close collaboration with internal teams

✅ Development of campaign messaging and design in cooperation with the design team

✅ Definition and monitoring of relevant KPIs to evaluate and optimize campaigns, followed by performance analyses and the derivation of concrete action recommendations

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to ensure campaigns are delivered on time and within budget.

Education: Degree in Business Administration or a comparable field of study

Experience: Initial practical experience in marketing or project management is an advantage

Required Skills:

• Confident use of MS Office, especially Excel
• Very good English skills, both written and spoken
• Strong analytical thinking skills and enjoyment of working with numbers
• Strong communication skills, assertiveness, and a pronounced hands-on mentality

Preferred Skills:

• Practical experience in marketing or project management
• Familiarity with marketing automation tools

ASSUMPTION: While initial practical experience is preferred, the company is open to candidates with strong analytical and communication skills who are eager to learn.

Salary Range: €35,000 - €45,000 per year (estimate based on industry standards for entry-level marketing roles in Hamburg)

Benefits:

• Flexible working hours
• 40% discount on the online shop
• Fresh fruits and drinks everywhere
• Language courses (German & English)
• Free sports courses and reduced price for gym membership
• Mobility subsidy
• Modern office in the city center of Hamburg
• International working environment and English as the company language
• Agile work environment (MOVE) and cross-functional teams
• Dog-friendly office

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

🔍 Company Context

Industry: ABOUT YOU operates in the competitive online fashion retail industry, with a focus on personalized shopping experiences.

Company Size: With over 1,000 employees, ABOUT YOU offers a dynamic and collaborative work environment.

Founded: ABOUT YOU was founded in 2014 and has since grown to become one of Europe's largest online fashion retailers.

Company Description:

• ABOUT YOU is an internationally active e-commerce group with two strategic business units: the online fashion store ABOUT YOU SE & Co. KG and SCAYLE GmbH, which offers a modern, cloud-based enterprise shop system.
• The company is driven by a passion for fashion, technology, and innovation, with a mission to empower acceptance and shape an inclusive, fair, and circular fashion culture.
• ABOUT YOU fosters a diverse and inclusive work environment, with employees from different areas of expertise, including fashion, marketing, business, and tech.

Company Specialties:

• E-Commerce
• Internet
• Fashion
• Technology
• Online Shopping
• Operations
• Retail
• Inspiration
• Tech
• Personalization
• Developer
• CLOUD
• Online Fashion Shop
• Marketing
• Social Media
• Influencer Marketing

Company Website: corporate.aboutyou.de/en

ASSUMPTION: ABOUT YOU's focus on innovation and technology makes it an attractive employer for candidates interested in the intersection of fashion and tech.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering opportunities for growth and development.

Reporting Structure: The Junior Campaign Manager reports directly to the Sale Campaign Planning & Execution Team.

Work Arrangement: This is an on-site, full-time position with flexible working hours.

Growth Opportunities:

• Progression to a Campaign Manager role as skills and experience develop
• Expansion into other areas of the business, such as tech or operations
• International opportunities within the company's global operations

ASSUMPTION: With ABOUT YOU's strong growth and diverse business units, there are ample opportunities for career progression and development.

🌍 Location & Work Environment

Office Type: Modern office in the city center of Hamburg

Office Location(s): Domstraße 10, Hamburg, 20095, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and offers a vibrant cultural scene, with numerous museums, theaters, and music venues.
• The city is known for its historic port, the Speicherstadt, and the Elbphilharmonie concert hall.
• Hamburg has a temperate oceanic climate, with mild winters and cool summers.

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: Hamburg's cultural scene and central location make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the team
• Final interview with the department head

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of past projects or campaigns you've worked on to discuss during the interview
• Research ABOUT YOU's company culture and mission to demonstrate your fit and enthusiasm

ATS Keywords: Campaign Management, Stakeholder Management, Analytical Thinking, Communication Skills, Project Management, Marketing, MS Office, Excel, English Skills, Creative Planning, KPI Monitoring, Performance Analysis, Team Collaboration, Hands-On Mentality, Concept Development, Design Collaboration

ASSUMPTION: ABOUT YOU uses Applicant Tracking Systems (ATS) to manage and screen applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Jira)
• Marketing automation tools (e.g., HubSpot, Marketo, or Salesforce)

ASSUMPTION: Familiarity with marketing automation tools is a plus, but not a requirement, as the company provides training and support.

👔 Cultural Fit Considerations

Company Values:

• Empower acceptance and shape an inclusive, fair, and circular fashion culture
• Foster a diverse and inclusive work environment
• Encourage collaboration and cross-functional teamwork

Work Style:

• Agile and dynamic work environment
• Strong focus on innovation and continuous improvement
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you align with ABOUT YOU's mission to empower acceptance and shape an inclusive fashion culture?
• Are you comfortable working in a dynamic, agile environment with a strong focus on collaboration?
• Do you have strong analytical and communication skills, and a hands-on mentality?

ASSUMPTION: ABOUT YOU values candidates who are passionate about their mission, eager to learn, and committed to working collaboratively in a dynamic environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and projects simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to a rapidly growing and evolving company structure
• Navigating a large, diverse organization with numerous internal teams

ASSUMPTION: These challenges also present opportunities for growth and development in a fast-paced, innovative work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on project management and stakeholder communication
• ABOUT YOU's emphasis on innovation and technology sets it apart from more traditional fashion retailers
• This role offers opportunities for career growth and development within the company's diverse business units

ASSUMPTION: While this role shares similarities with traditional marketing positions, its focus on project management and stakeholder communication makes it unique within the industry.

📝 Sample Projects

• Planning and executing a national sale campaign, including cross-functional team collaboration, stakeholder management, and performance analysis
• Developing a loyalty campaign to increase customer retention and engagement
• Conducting market research to identify trends and opportunities for new campaigns

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to ABOUT YOU's mission to empower acceptance and shape an inclusive fashion culture?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Sale Campaign Planning & Execution Team collaborate with other departments within the company?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does ABOUT YOU support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and help you better understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of past projects or campaigns you've worked on to discuss during the interview
• Research ABOUT YOU's company culture and mission to demonstrate your fit and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.