Junior Content Manager

📌 Core Information

🔹 Job Title: Junior Content Manager

🔹 Company: Ashbury

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Home-Based)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative B2B content marketing strategies
• Overseeing content creation, management, and distribution across various formats and platforms
• Collaborating with cross-functional teams to integrate content into broader marketing campaigns
• Analyzing content performance metrics and refining strategies based on data-driven insights

ASSUMPTION: This role requires a dynamic and knowledgeable content marketing professional with a passion for creativity and strong organizational skills to succeed.

📋 Key Responsibilities

✅ Content Strategy Development: Work with the Head of Marketing to develop and implement innovative B2B content marketing strategies that align with strategic marketing objectives and wider business goals. Identify and define target audiences using effective segmentation techniques and conduct regular market research to understand and identify new content creation opportunities.

✅ Content Creation and Management: Oversee the creation of various content formats, including infographics, blog posts, social media posts, email newsletters, videos, and whitepapers. Collaborate with the Advisory Service Team, other team members, and 3rd party providers to craft compelling content copy, ensuring accuracy, quality, and consistency. Understand complex regulatory compliance topics and information with an ability to edit, proof, and repackage for different content formats, audience types, and strategic objectives.

✅ Content Distribution: Distribute and promote content across various channels, including social media, email, website, direct mail, and other online/offline platforms. Collaborate with Sales, Account Directors, Advisory Services, and other members of the Marketing Team to integrate content into broader marketing campaigns and initiatives. Liaise and collaborate with external agencies, freelancers, and vendors where required to create quality content that meets departmental and Ashbury brand standards.

✅ Performance Analysis and Reporting: Analyze content performance metrics and A/B test to inform future content strategy and assess ROI. Implement SEO best practices wherever possible/applicable to optimize content for prospect/client discoverability and to increase organic traffic. Devise regular reporting to help refine overarching content strategy and initiatives based on data-driven insights to optimize processes and effectiveness.

ASSUMPTION: This role requires a strong understanding of the target audience, regulatory compliance topics, and various content formats to create engaging and high-converting content that supports business goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field.

Experience: 4-5 years of experience in B2B content marketing with knowledge of SEO and digital marketing.

Required Skills:

• Proven experience in B2B content marketing with knowledge of SEO and digital marketing
• Strong copywriting skills with the ability to craft compelling, engaging, and high-converting content
• A data-driven mindset with the ability to analyze data, identify trends, and measure content impact
• High proficiency in various content creation tools, platforms, and experience with AI-driven content tools and automation
• Organized and personable with an ability to work independently or as part of a small team in a fast-paced environment

Preferred Skills:

• Experience with social media and email marketing
• Knowledge of the food and beverage industry
• Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on experience and industry standards for mid-level content marketing roles in the UK)

Benefits:

• 25 days annual leave plus public holidays
• Additional annual leave with length of service
• Option to buy additional annual leave
• Charity days and time off to support favorite charities
• Payroll charity giving scheme
• Cycle to work scheme and much more!

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level content marketing roles in the UK. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Ashbury specializes in global food regulatory services, helping retailers and brands navigate complex food regulations to bring innovative products to market safely.

Company Size: Small to Medium (51-200 employees). Ashbury offers a collaborative and supportive work environment with opportunities for growth and professional development.

Founded: 2011. Ashbury has been providing regulatory and technical advice for over a decade, working with clients to discover practical solutions tailored to their needs.

Company Description:

• Ashbury is a leading provider of regulatory and technical advice for specification, labelling, artwork, and product information challenges
• The company works collaboratively with clients to discover practical solutions that are tailored to their needs and help them navigate the complex world of product information compliance
• Ashbury's approach is straightforward and focuses on helping clients understand, interpret, and apply the law while considering their brand and commercial positioning in advice

Company Specialties:

• Label Validation
• Label Compliance
• Regulatory Advice
• Specification Approval
• Food Information Regulation (FIR) Compliance
• International Regulatory Services
• Regulatory Translations
• Specification Writing
• Artwork
• Retail
• Regulatory Compliance
• Food Law
• Labelling
• Labeling
• Food Innovation
• Pack Copy
• Training

Company Website: http://www.ashbury.global

ASSUMPTION: Ashbury's focus on collaboration, expertise, and practical solutions sets it apart in the global food regulatory services industry.

📊 Role Analysis

Career Level: Mid-Level. This role is suitable for a content marketing professional with 4-5 years of experience looking to grow their career in a dynamic and innovative environment.

Reporting Structure: The Junior Content Manager will report directly to the Head of Marketing and work closely with the Marketing Team, Sales, Account Directors, and the Advisory Services Team.

Work Arrangement: Remote (Home-Based). This role offers a flexible work arrangement with the opportunity to work from home full-time.

Growth Opportunities:

• Progression to Senior Content Manager or similar roles within the Marketing Team
• Expanding skills and knowledge in global food regulations and related industries
• Gaining experience in cross-functional team collaboration and leadership

ASSUMPTION: This role offers ample opportunities for professional growth and development within the Marketing Team and the broader organization.

🌍 Location & Work Environment

Office Type: Remote (Home-Based). Ashbury offers a flexible work arrangement with the opportunity to work from home full-time.

Office Location(s): London, England (Headquarters), Alexandria, VA, USA, and Melbourne, Australia

Geographic Context:

• United Kingdom: Ashbury's headquarters is located in London, offering a vibrant and multicultural work environment with easy access to public transportation and amenities
• Global: Ashbury has offices in the United States and Australia, providing opportunities for international collaboration and exposure to diverse markets

Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity to work from home full-time

ASSUMPTION: Ashbury's remote work arrangement offers a flexible and convenient work environment, allowing employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Virtual interview with the Head of Marketing and/or other team members
• Final interview with the CEO or another senior leader
• Background check and onboarding

Key Assessment Areas:

• Content creation and strategy development skills
• Understanding of the food and beverage industry and regulatory compliance topics
• Ability to work independently and in a team environment
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant content marketing experience and skills
• Provide examples of your previous content marketing campaigns and their outcomes
• Demonstrate your understanding of Ashbury's mission and values in your application materials
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: B2B content marketing, SEO, digital marketing, content strategy, content creation, content management, performance analysis, regulatory compliance, food and beverage industry

ASSUMPTION: Ashbury's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are well-suited to the role and the organization.

🛠️ Tools & Technologies

• Content creation tools (e.g., Canva, Adobe Creative Suite, etc.)
• SEO tools (e.g., SEMrush, Ahrefs, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Ashbury uses industry-standard content creation, SEO, and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Welcoming: friendly, approachable, and open to new ideas
• Positive: create a positive experience for our people and our clients
• Confidence: act with confidence from a strong foundation of expertise
• Simplicity: remove complexity and bring clarity

Work Style:

• Collaborative: Ashbury values teamwork and cross-functional collaboration to deliver innovative solutions
• Adaptable: employees are expected to be flexible and adaptable to changing priorities and workloads
• Results-driven: Ashbury focuses on delivering tangible results and driving business growth

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a strong understanding of the food and beverage industry and regulatory compliance topics?

ASSUMPTION: Ashbury's company values and work style emphasize collaboration, adaptability, and a results-driven approach, creating a supportive and engaging work environment.

⚠️ Potential Challenges

• Managing multiple content creation projects simultaneously
• Keeping up with industry trends and regulatory changes in the food and beverage sector
• Balancing the need for creativity and innovation with adherence to brand guidelines and regulatory requirements
• Working remotely and maintaining productivity and focus outside of a traditional office environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Junior Content Manager vs. Content Marketing Specialist: Both roles focus on content creation and strategy, but the Junior Content Manager role may have more responsibility for day-to-day content management and distribution
• Industry-specific context: Ashbury's focus on the food and beverage industry sets it apart from other content marketing roles, which may specialize in different industries or verticals
• Career path comparison: The Junior Content Manager role offers opportunities for progression to Senior Content Manager or similar roles within the Marketing Team, as well as potential career paths in related fields such as regulatory compliance or product management

ASSUMPTION: The Junior Content Manager role at Ashbury offers unique opportunities for professional growth and development within the Marketing Team and the broader organization.

📝 Sample Projects

• Developing and implementing a content marketing strategy to support the launch of a new product line
• Creating a series of blog posts and whitepapers to educate clients about regulatory changes in the food and beverage industry
• Managing a social media campaign to promote an upcoming industry event or webinar

ASSUMPTION: These sample projects illustrate the range of content marketing responsibilities and the opportunity to work on diverse and impactful initiatives at Ashbury.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Marketing Team collaborate with other departments, such as Sales and Advisory Services?
• What opportunities are there for professional growth and development within the Marketing Team and the broader organization?
• How does Ashbury support work-life balance for remote employees?
• What are the most rewarding aspects of working at Ashbury, according to current employees?

ASSUMPTION: These interview questions will help candidates better understand the role, team, and company dynamics, ensuring a strong fit and successful onboarding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant content marketing experience and skills
• Prepare examples of your previous content marketing campaigns and their outcomes
• Demonstrate your understanding of Ashbury's mission and values in your application materials
• Prepare questions about the role, team, and company to ask during the interview
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.